Charlotte Russe's Mobile App Featured in Internet Retailer's Hot 100 List

Posted by GPShopper Press Coverage on Dec 15, 2015 10:05:00 AM

Congratulations to Charlotte Russe for making Internet Retailer's List of Hot 100 E-Retailers of 2015! 

From the Hot 100 feature: 

Looking for a way to get its mobile visitors into its stores, Charlotte Russe in April launched a marketing campaign targeting its many app users. The retailer held one of its regular “Appy Hour” promotions, offering discounts in its mobile app or in stores. However, this time only app users were notified of the promotion, via an app alert.

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Topics: Press, Mobile Apps, Push Notifications, GPShopper Clients, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Case Studies, Best Practices

Charlotte Russe Satisfies Most Loyal Shoppers with A Mobile Commerce App

Posted by GPShopper Press Coverage on Nov 9, 2015 9:00:00 AM

Article in Internet Retailer
Written by Matt Linder

If you build it, they will come. And possibly buy.

That’s what apparel chain Charlotte Russe Inc. hoped for when the retailer launched a mobile app a year ago this month to complement the mobile website it launched in 2012. Sejal Solanki, the retailer’s director of digital experience and product development, says the retailer had never had a problem attracting visitors to its mobile-dedicated website, but hoped the app would lead its loyal customers to spend more when shopping on their mobile phones.

The problem: The retailer’s customer base consists largely of women ages 18-24, a customer demographic that spends a lot of time on their smartphones. Data from Salesforce.com Inc.’s ExactTarget shows that 90% of consumers within that age range consider smartphones an integral part of their daily lives. And the customers of Charlotte Russe, which sells both through physical stores and online, are no exception.

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Topics: Press, Push Notifications, GPShopper Clients, Benchmarks & Statistics, Omnichannel Retail, Case Studies

Charlotte Russe Case Study: Fashioning a Successful Mobile App

Posted by Lauren Hand on Sep 22, 2015 8:00:00 AM

In the new omnichannel world of shopping, apparel retailer Charlotte Russe deploys a mobile app - visited 3 times more often than its desktop and mobile web sites - that boosts mobile, digital and store sales.

In 2014, Charlotte Russe Inc. knew it had an opportunity in mobile. The 540-store retailer of women’s apparel and accessories had seen its traffic from smartphones grow to the majority of all digital traffic, with its tablet and desktop sites accounting for the remainder.

82% of U.S. smartphone owners use their mobile devices to shop online or in-store, according to research firm eMarketer Inc., and 61% of time spent shopping online retail occurs on smartphones and tablets, mostly on smartphones, digital measurement firm comScore Inc. finds.

“Initially, we saw mobile apps as an opportunity to drive increased sales on smartphones,” said Kim Stromberg, Director of Mobile and Omnichannel at Charlotte Russe.

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Topics: Mobile Apps, Push Notifications, Loyalty, Location-Based Marketing, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Case Studies, Best Practices

Building a World Class App for PacSun [webinar]

Posted by Elizabeth Hoffman on Sep 14, 2015 9:00:00 AM

In the summer of 2015, PacSun re-launched its mobile app to incorporate it’s popular loyalty program,  myGSOM Rewards

They were challenged with the desire to bring enhanced personalization to their customers and wanted their loyalty members to receive instant push notifications of rewards earned and other exclusive offers conveniently via their mobile device.

Originally, PacSun had a mobile wrap but knew that in order to deliver loyalty to their customers successfully, creating a native mobile app was the right approach. To do this , they had GPShopper build the app and utilized their Demandware cartridge to complete the integration to their commerce loyalty program. Since launching the app this summer, app downloads and visitors have increased tremendously and the app now ranks consistently in the top 50 lifestyle apps.

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Topics: Mobile Apps, Loyalty, Industry Events, GPShopper Clients, Omnichannel Retail, Case Studies

Charlotte Russe exec: Optimizing messaging strategy is critical to drive engagement

Posted by Lauren Hand on May 1, 2015 4:35:00 PM
Charlotte Russe's Head of Omnichannel Retail, Kim Stromberg,  said the proliferation of channels with different characteristics means brands no longer have room for misaligning multichannel strategies at this week's  Mcommerce Summit: State of Mobile Commerce 2015.

A takeaway from the session, “Charlotte Russe: Push vs. Email vs. Text: Making the Most of Mobile Communication Tools,” was that it is critical to build a strategic framework that optimizes marketing communications based on customer behavior and what each channel is uniquely good at. The presentation pointed to how sending the same message to the same customer across push, email and SMS platforms is not just cost-inefficient; it also annoys and alienates customers.

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Topics: Press, Push Notifications, Industry Events, GPShopper Clients, Benchmarks & Statistics, Omnichannel Retail, Case Studies