In the past two years, lagging retailers and brand have learned the hard way of the importance of having multichannel reach. Retail has indeed shifted to a buyers market.
Today’s consumers are educated and pressed for time, leaving them armed with higher expectations. They perceive customer personalization, by way of an app, as a definite sign of value and respect. A small price to pay for such dedicated brand loyalty.
Securing a long-standing position in this digital retail world requires a multichannel strategy, specifically offering one or more mobile commerce apps. So, you've hired your mobile app developers, stocked it with the best and brightest mobile app features, even added integrations with your loyalty provider and e-commerce engine.