In the new omnichannel world of shopping, apparel retailer Charlotte Russe deploys a mobile app - visited 3 times more often than its desktop and mobile web sites - that boosts mobile, digital and store sales.
In 2014, Charlotte Russe Inc. knew it had an opportunity in mobile. The 540-store retailer of women’s apparel and accessories had seen its traffic from smartphones grow to the majority of all digital traffic, with its tablet and desktop sites accounting for the remainder.
82% of U.S. smartphone owners use their mobile devices to shop online or in-store, according to research firm eMarketer Inc., and 61% of time spent shopping online retail occurs on smartphones and tablets, mostly on smartphones, digital measurement firm comScore Inc. finds.
“Initially, we saw mobile apps as an opportunity to drive increased sales on smartphones,” said Kim Stromberg, Director of Mobile and Omnichannel at Charlotte Russe.
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