Best Practices for Marketing Your Mobile App

Posted by Lauren Hand on Jan 29, 2016 8:30:00 AM

In the past two years, lagging retailers and brand have learned the hard way of the importance of having multichannel reach. Retail has indeed shifted to a buyers market.

Today’s consumers are educated and pressed for time, leaving them armed with higher expectations. They perceive customer personalization, by way of an app, as a definite sign of value and respect. A small price to pay for such dedicated brand loyalty. 

Securing a long-standing position in this digital retail world requires a multichannel strategy, specifically offering one or more mobile commerce apps. So, you've hired your mobile app developers, stocked it with the best and brightest mobile app features, even added integrations with your loyalty provider and e-commerce engine

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Topics: Mobile Apps, In-Store Mobile, Case Studies, Best Practices

Charlotte Russe: A Top Location-Based Marketing Campaign of 2015

Posted by Lauren Hand on Jan 13, 2016 9:41:00 AM


Article in StreetFight
Written by David Kaplan 


Charlotte Russe Shoppers Overwhelmingly Opt In to GPShopper’s Push Notifications

In April, San Diego-based young women’s casual clothing chain Charlotte Russe partnered with proximity retail platform GPShopper on building out its online-to-offline strategy around the idea of the retailer’s regular “Appy Hour” promotions. The “Appy Hour” offers discounts on purchases made in Charlotte Russe’s mobile app or in stores, and a key part of its plan rested on the use of push notifications designed to drive sales and store visits.

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Topics: Press, Mobile Apps, Location-Based Marketing, GPShopper Clients, Market Research, In-Store Mobile, Case Studies, Best Practices

Charlotte Russe's Mobile App Featured in Internet Retailer's Hot 100 List

Posted by GPShopper Press Coverage on Dec 15, 2015 10:05:00 AM

Congratulations to Charlotte Russe for making Internet Retailer's List of Hot 100 E-Retailers of 2015! 

From the Hot 100 feature: 

Looking for a way to get its mobile visitors into its stores, Charlotte Russe in April launched a marketing campaign targeting its many app users. The retailer held one of its regular “Appy Hour” promotions, offering discounts in its mobile app or in stores. However, this time only app users were notified of the promotion, via an app alert.

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Topics: Press, Mobile Apps, Push Notifications, GPShopper Clients, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Case Studies, Best Practices

Charlotte Russe Satisfies Most Loyal Shoppers with A Mobile Commerce App

Posted by GPShopper Press Coverage on Nov 9, 2015 9:00:00 AM

Article in Internet Retailer
Written by Matt Linder

If you build it, they will come. And possibly buy.

That’s what apparel chain Charlotte Russe Inc. hoped for when the retailer launched a mobile app a year ago this month to complement the mobile website it launched in 2012. Sejal Solanki, the retailer’s director of digital experience and product development, says the retailer had never had a problem attracting visitors to its mobile-dedicated website, but hoped the app would lead its loyal customers to spend more when shopping on their mobile phones.

The problem: The retailer’s customer base consists largely of women ages 18-24, a customer demographic that spends a lot of time on their smartphones. Data from Salesforce.com Inc.’s ExactTarget shows that 90% of consumers within that age range consider smartphones an integral part of their daily lives. And the customers of Charlotte Russe, which sells both through physical stores and online, are no exception.

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Topics: Press, Push Notifications, GPShopper Clients, Benchmarks & Statistics, Omnichannel Retail, Case Studies

Charlotte Russe Case Study: Fashioning a Successful Mobile App

Posted by Lauren Hand on Sep 22, 2015 8:00:00 AM

In the new omnichannel world of shopping, apparel retailer Charlotte Russe deploys a mobile app - visited 3 times more often than its desktop and mobile web sites - that boosts mobile, digital and store sales.

In 2014, Charlotte Russe Inc. knew it had an opportunity in mobile. The 540-store retailer of women’s apparel and accessories had seen its traffic from smartphones grow to the majority of all digital traffic, with its tablet and desktop sites accounting for the remainder.

82% of U.S. smartphone owners use their mobile devices to shop online or in-store, according to research firm eMarketer Inc., and 61% of time spent shopping online retail occurs on smartphones and tablets, mostly on smartphones, digital measurement firm comScore Inc. finds.

“Initially, we saw mobile apps as an opportunity to drive increased sales on smartphones,” said Kim Stromberg, Director of Mobile and Omnichannel at Charlotte Russe.

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Topics: Mobile Apps, Push Notifications, Loyalty, Location-Based Marketing, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Case Studies, Best Practices