Charlotte Russe exec: Optimizing messaging strategy is critical to drive engagement

Posted by Lauren Hand on May 1, 2015 4:35:00 PM
Charlotte Russe's Head of Omnichannel Retail, Kim Stromberg,  said the proliferation of channels with different characteristics means brands no longer have room for misaligning multichannel strategies at this week's  Mcommerce Summit: State of Mobile Commerce 2015.

A takeaway from the session, “Charlotte Russe: Push vs. Email vs. Text: Making the Most of Mobile Communication Tools,” was that it is critical to build a strategic framework that optimizes marketing communications based on customer behavior and what each channel is uniquely good at. The presentation pointed to how sending the same message to the same customer across push, email and SMS platforms is not just cost-inefficient; it also annoys and alienates customers.

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Topics: Press, Push Notifications, Industry Events, GPShopper Clients, Benchmarks & Statistics, Omnichannel Retail, Case Studies

EBOOK: BEST PRACTICES FOR MARKETING YOUR MOBILE APP

Posted by Lauren Hand on Feb 25, 2015 2:22:00 PM

When it comes to marketing, we are all learning the importance of multichannel reach. Retail has shifted to a buyers market. Today’s consumers are educated and pressed for time, leaving them armed with higher expectations. They perceive customer personalization, by way of an app, as a definite sign of value and respect. A small price to pay for such dedicated brand loyalty. 

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Topics: Mobile Apps, In-Store Mobile, Case Studies, Best Practices

Giving Your Customers Options: In-Store Product Scanning

Posted by Lauren Hand on Jan 21, 2015 9:04:00 AM

In-store product scanning delivers an enhanced shopping experience, allowing clients to build wishlists, scan products and checkout all on their own, via a mobile app

This is not new technology: retailers having been taking advantage of QR code scanning successfully for years, with one company logging 89 million interactions alone in 2013. Pepsi took this one step further by offering in-store QR codes that saw a conversion rate of 48% on $5-off coupons. But this is the only beginning of how retailers can leverage scanning and built-in cameras. By introducing in-store product scanning on mobile apps, customers are awarded the ultimate personal shopper with options available to suit individual client's needs.

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Topics: Mobile Apps, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Case Studies