Half of all shoppers have had problems with retailers during the holidays - primarily with shipping and inventory management. Our latest consumer survey uncovered this and more of their pet peeves, as well as what they want most from retailers during this busy shopping season.
Last year, Adobe reported $108.2 billion in online sales generated between November and December, an increase of 14.7 percent year over year. In response, we’ve designed an in-depth mobile holiday checklist to help you achieve maximum success across all of your digital channels.
Learn the best timing for:
- Increasing your paid search ads
- Load and scale testing your app, and hardening your app code
- Introducing new video content
- Sending your customers shipping deadline reminders
- Shifting your marketing focus to the last-minute shopper
Topics: Infographics, Mobile Apps, Push Notifications, Location-Based Marketing, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Case Studies, Best Practices, Apparel Retail, Lifestyle Retail, eCommerce
Great in-store experiences keep the customer coming back for more. The real question is, can better in-store shopping practices increase dollar spend and brand loyalty?
After visiting dozens of stores across the country, I wanted to share my favorite in-store experiences with you. Below is a list of the criterion I used to measure each:
- Is the store Instagrammable?
- Does the brand offer an interactive experience?
- Is merchandise organized and easily shoppable with little clutter?
- Are the store associates attentive and helpful but not overly salesy?
- Is the store inventory and décor unique?
- Does the retailer allow customers to test out or sample products?
- Is their great cell reception in-store? If not, does the store offer Wi-Fi?
- If the retailer or brand has an app, do they offer in-store mode or utilize personalized geofence push notifications?
- Is the checkout process seamless?
Are you ready to hire 10,000 marketing managers to compete with AI?
For the better part of a decade, retail has looked to “personalization” as its primary marketing strategy in an effort to combat a rapidly deteriorating landscape. It’s time to admit it’s not working. True personalization, a 1:1 marketing experience between the brand and the consumer, is incredibly difficult, if not impossible with the current tools at a marketing team’s disposal. In fact, it would probably take upward of 10,000 marketing managers to pull such a strategy off. Artificial intelligence and machine learning, on the other hand, could handle it in mere minutes.
With a rising number of store closures this year, already up to at least 3,000, retailers can’t deny they’re struggling to find a strategy that works across the board to bring shoppers back into the fold and generate the loyalty they desperately need. AI, particularly as a marketing function, has the transformative power to cure some of these ills, but as it stands, only major companies like Amazon or Google are harnessing the technology in a way that impacts the bottom line. The challenge many brands face is how to catch up or even begin to compete.
At NRF's 2018 Big Show, technology like facial recognition and ‘Scan & Go’ shopping capabilities were at the forefront of the retail conversation. But consumer perception of this tech is mixed. Nearly half (49%) of shoppers do not think facial recognition will improve their shopping experience, but, conversely, nearly half (48%) of shoppers agree that ‘Scan & Go’ will make shopping easier.
GPShopper's latest consumer research uncovered not only consumer receptiveness of retail personalization trends, but also how they want these tactics employed during their shopping experiences.
Although consumers are increasingly becoming aware of the technology integrated into their shopping experiences, they are not embracing all of it. When discussing facial recognition, 45 percent of shoppers said they would be concerned about their privacy should it be used. Consumers are more positive toward ‘Scan & Go’ technology – nearly half (44%) would rather use ‘Scan & Go’ than wait in a check-out line.