Adweek: Salesforce Is Making It Even Easier to Create Shoppable Posts on Instagram

Posted by GPShopper Press Coverage on Jan 24, 2018 10:17:46 AM

Article in Adweek
Written by Ann-Marie Alcántara

If a picture is worth a thousand words, how much is a shoppable image on Instagram worth?

Announced at last week’s National Retail Federation conference, Salesforce Commerce Cloud revealed that retailers can now use their entire product catalog to create shoppable posts on Instagram. This includes product details like the price, name and a short description.

The new integration is seen by many industry insiders as vital to the growth of ecommerce in a mobile-first world. As users continue to shop through their phones, reducing the steps between discovery and purchase becomes necessary. And as Instagram continues to grow as an important tool for marketers, creating opportunities to make purchases on the platform makes sense for everyone: retailer, platform and user.

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Topics: Press, Salesforce Commerce Cloud, Omnichannel Retail, In-Store Mobile, GPShopper Clients, Mobile Apps

Visit GPShopper at Shop.org 2017

Posted by Elizabeth Hoffman on Sep 19, 2017 10:00:00 AM

Shop.org is the digital and ecommerce event of the year for retailers, with over 200 brands and industry leaders coming together to discuss new ways to innovate the customer experience.

This year, Shop.org is heading to LA and will take place September 25-27. GPShopper will be in attendance at booth #718 to share details on how the best retailers and brands are using mobile apps to connect with consumers.

 Book a Meeting

Learn about the exciting updates we recently made to our platform, such as:

  • Emoji Notifications - emoji's are now displayed in the notification bar as well as the push notification inbox - adding fun to your app experience
  • Banner Support for GIFs - animate GIFs within the app
  • Email Capture - collect email addresses from app users as they give feedback for ongoing outreach
  • Personalize Promotions - sell more with tailored promotions to users using smart segmentation
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Topics: GPShopper Clients, Press, Mobile Apps

Are You Ready for iOS 11? Get The Inside Guide

Posted by Elizabeth Hoffman on Sep 7, 2017 10:06:27 AM

Apple is set to release iOS 11 next week and with it, consumers are expected to upgrade the way they engage with each other and your brand.

  • Automatic App Offloads -unused apps will automatically be offloaded when a user is low on storage. Learn how to protect your app.
  • Limited App Reviews - Apple is limiting how users are shown reviews and how many times they are prompted. Learn how to optimize your review strategy.
  • Augmented Reality  - a new ARKit will make it easier to incorporate AR into apps, taking advantage of cameras & sensors on the iPhone.
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Topics: GPShopper Clients, Press, Mobile Apps

GPShopper Platform 4.6 Gets GIFy With It

Posted by Lauren Hand on Aug 23, 2017 10:03:00 AM

The latest update to GPShopper's mobile commerce and engagement platform allows retail clients to enhance their mobile apps with animated GIFs, emojis, and additional opportunities for personalized marketing.

With Platform 4.6, retailers can advantage of the following features that are only available with GPShopper:

GIF Banners
Control Center now supports animated GIF banners! Marketers can use animation to promote flash sales, new items, and promotions to their entire app audience or a specific segment of users based on geographic region, gender, spend threshold or any other defined customer group for maximum impact.

Emoji Notifications
Emojis can now be displayed in the push notification bar as well as the inbox, adding fun to the customer app experience. Emojis can easily be peppered into push messages using GPShopper's Control Center. 

Email Capture
Retailers can collect email addresses from app users as they give feedback for ongoing outreach. 

Personalized Promotions
Promotions using smart segmentation increase app traffic and conversions.

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Topics: GPShopper Clients, Press, Mobile Apps

Mobile Marketer: Tilly's Taps AR and YouTube Star Shonduras for In-Store Push

Posted by Lauren Hand on Aug 8, 2017 11:06:54 AM

Excerpts from an article in Mobile Marketer
Written by Robert Williams

Tilly's, the teen retailer with 221 stores in the U.S., launched a mobile scavenger hunt this week that urges shoppers to visit its stores and win discounts. The promotion uses augmented reality (AR) to let app users search stores for prizes. 

Shonduras, the online star with more than 1 million subscribers on his YouTube channel, is hosting the contest and frequently hints to mobile users where to collect virtual coins in stores. Android and iOS users who collect enough coins are then offered prizes and discounts, as Shonduras demonstrates in a YouTube video. The scavenger hunt runs August 1-14.

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Topics: Press, GPShopper Clients, In-Store Mobile, Mobile Apps, Apparel Retail, Benchmarks & Statistics, Lifestyle Retail, Omnichannel Retail, Location-Based Marketing