Grocery shopping, as anyone knows, can be a real chore! If only we didn't need to eat right?
What makes the grocery industry so unique is that the majority of business is made up by repeat orders and weekly visits by customers. Today's grocers are trying to help consumers out by making that experience as seamless and frictionless as possible, so consumers can get in, get their grocery items and get on with their busy lives.
Grocery chains both large and small can take notes from leading brands like Kroger and Walmart that are using mobile apps to engage with customers and make their shopping easier. Both Kroger and Walmart are now encouraging and enabling their customers to create grocery lists via mobile apps and take advantage of coupons or loyalty programs. Walmart is taking it one step further and enabling customers to place their grocery order via a mobile app for convenient pickup and delivery service. Talk about convenience!