Why You Need to Start Thinking About Holiday 2018 Now

Posted by Maya Mikhailov on Feb 13, 2018 3:58:47 PM

Originally published in Total Retail
Written by Maya Mikhailov, CMO and Co-Founder of GPShopper

During the 2017 holiday shopping season, retailers saw a 5.5 percent increase in sales from the previous year. Now that the holiday crush has come and gone, most executives are busy celebrating a huge jump over the prior year, and consumers are still dizzy from another whirlwind shopping season with delayed shipments and missing packages.

The battle for the relevance and convenience that keeps customers coming through the physical or proverbial door didn't pause for Christmas dinner. In an even less certain 2018, retailers must reflect and recalibrate quickly to succeed.

The Logistics and Shipping Headache Will Only Get Worse in 2018

This past holiday season, a majority of consumers spent up to 15 hours shopping for gifts. And despite the fact that they’ve spent tons of time with their favorite retailers instead of their favorite family members, there are still major mishaps that retailers have been unable to fix.

While online and mobile shopping boast to be the solution to avoiding overcrowded stores, a third of shoppers still reported paying extra for shipping and ultimately not receiving their gifts on time. This year, many retailers tried to solve this issue by setting shipping deadlines earlier, but with delays from the likes of UPS as early as Black Friday, even bumping up deadlines wasn’t enough to guarantee delivery by the holiday. Thirty-five percent of shoppers reported placing their orders by the deadline, yet they still didn't receive their gift in time, which seems pretty unbelievable when we’ve figured out tech solutions for everything from personal shoppers and chatbots to checkout kiosks.

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Topics: Press, Market Research, Omnichannel Retail, Holiday Season

Appeal to Last Minute Holiday Shoppers

Posted by Elizabeth Hoffman on Dec 18, 2017 11:12:00 AM

After a record-breaking Black Friday - where nearly $2 billion in revenue came from mobile devices alone - we are now approaching the final days of the holiday shopping season and the pressure is on. Retailers are looking to maintain increased sales across all devices as well as in-store - while last minute shoppers are anxiously looking to fulfill their holiday shopping lists in time. 

Retailers can help consumers out by setting shipping expectations. Now is the time to shift mobile messaging to inform consumers what products are still available for holiday delivery.  Between shipping snags and plain old procrastination, shoppers will turn to brick-and-mortar to get those last minute gifts. This is a prime opportunity for retailers to also target those last minute consumers with mobile push notifications and tailored location based campaigns to inform consumers what products are in stores closest to them, easing frustration and heightening customer satisfaction. 

  1. Set Shipping & Delivery Expectations 
    Use push notifications and mobile web Smart Banners to remind users of your shipping deadlines. Past deadline? Push alerts to your Store Locator feature will remind shoppers of your extended hours and locations.

  2. Local Inventory & In-Store Coupons
    Use push notifications and location based campaigns to inform consumers on in-stock inventory at stores closest to them. Provide incentives and drive shoppers to stores by offering digital coupons that can be redeemed in-store.
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Topics: Mobile Apps, Market Research, In-Store Mobile, Omnichannel Retail, Best Practices, Holiday Season

WWD: Consumers Begin Holiday Shopping In-Store Due to Online Frustrations

Posted by GPShopper Press Coverage on Nov 17, 2017 9:00:00 AM

Article in WWD
Written by Elizabeth Doupnik

Consumers are readying for Black Friday shopping weekend despite a throttling level of stress and frustration. In lieu of the coming event, GPShopper has released its report, “Reality of Holiday Retail: Keeping Up With the Consumer,” which reviewed shopper preferences and examines emerging purchasing behavior.

To collect its research, GPShopper commissioned YouGov PLC to survey 1,092 U.S. adults. Since conducting its online investigation, the results were weighted to represent all U.S. adults.

“Holiday shopping is without a doubt the most critical time of year for retailers,” said Maya Mikhailov, cofounder and chief marketing officer of GPShopper. “We found in previous research that no technology was above the consumer’s need for time and convenience, something we expect to be even more salient during the holidayshopping season. We dug deeper into exactly what consumers felt were the biggest pain points they experience both in-store and online.”

Forget retail therapy — participants confessed that the holidays induce heaps of stress. “Thirty-six percent of shoppers intend to start holiday shopping the week of Nov. 24,” the report said. “While 81 percent of consumers feel stress during the holiday shopping season, 45 percent mark Black Friday week as the most stressful time to shop for gifts.” This necessitates that omnichannel experiences deliver frictionless product research, discovery and purchases to avoid consumer burnout and dismissal.

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Topics: Press, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail

Fast Company: Black Friday is Dying

Posted by GPShopper Press Coverage on Nov 16, 2017 9:00:00 AM

Article in Fast Company

For years, Black Friday signaled the beginning of Christmas shopping. The day after Thanksgiving was a frantic day of driving to the store at the crack of dawn to fight off other shoppers for great deals. For people who truly hated the ritual, I have some good news for you: Black Friday is going away.

That’s according to data from GPShopper, which tracks consumer behavior. It turns out, customers are really not into Black Friday. A full 81% of us feel stress around the holiday season, and 45% of us believe Black Friday to be the most stressful time of the year.

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Topics: Press, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail

Consumers Will Tell Retailers How to Improve their Holiday Shopping Experience this Year

Posted by Lauren Hand on Nov 15, 2017 10:01:08 AM

Holiday shopping is stressful. So much so, that shoppers are avoiding the season by getting their shopping done early. We released our “Reality of Holiday Retail: Keeping Up With the Consumer” report today, which found nearly one in three U.S. holiday shoppers (32%) would begin their shopping in October to avoid Holiday Crush during the season.

The study (conducted online with third party research firm YouGov) looks at how consumers are approaching holiday shopping this year and what retailers can do to best serve their customers. However, in order for retailers to meet the needs of their customers, they must understand their pain points and how to fix them.


Nearly half (48%) of shoppers have had problems with retailers during the holiday season. Those problems start with shipping and inventory management. One in three (33%) of these shoppers reported paying extra for shipping on a gift that did not arrive on time, which is likely why more than one in four (28%) consumers are still start their holiday shopping in-store. Thirty-five percent of shoppers noted their gifts arrived late, despite having ordered by the last “ship by” date, while 22 percent missed the last “ship by” date and couldn’t get their gift in time.

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Topics: Mobile Apps, Market Research, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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