As the holiday season comes to an end, retailers are stepping back and looking at their mobile marketing wins while putting plans in place for 2017. But before plodding ahead with new initiatives, there are two things they can do to close the full circle of holiday marketing.
If you’ve been nurturing your shoppers at every point of their holiday purchase journey, now is the time to leverage the power of the pleased customer. Send follow-up emails, push, and in-app notifications encouraging your shoppers to rate their recent purchases, and your mobile app! Not only do ratings and reviews play a heavy role in the App Store ranking system, good reviews help you stand out from the pack, giving your brand credibility.
Some 92% of consumers say the average star rating on an online store for a mobile app influences their decision to download, according to a recent report from Apptentive. Moreover, 59% of consumers say they usually or always check an app's ratings and reviews before downloading, even if everything else checks out.