Our most read articles in 2018 covered topics and trends including emerging retailers, millennial shopping trends, in-store experiences, social media best practices and Crate and Barrel’s mobile app case study.
This year, our top story highlighted emerging brands that deliver unique and authentic experiences to their customers. Be on the lookout for our 2019 list coming in January.
Last year, Adobe reported $108.2 billion in online sales generated between November and December, an increase of 14.7 percent year over year. In response, we’ve designed an in-depth mobile holiday checklist to help you achieve maximum success across all of your digital channels.
Learn the best timing for:
- Increasing your paid search ads
- Load and scale testing your app, and hardening your app code
- Introducing new video content
- Sending your customers shipping deadline reminders
- Shifting your marketing focus to the last-minute shopper
Are you ready to hire 10,000 marketing managers to compete with AI?
For the better part of a decade, retail has looked to “personalization” as its primary marketing strategy in an effort to combat a rapidly deteriorating landscape. It’s time to admit it’s not working. True personalization, a 1:1 marketing experience between the brand and the consumer, is incredibly difficult, if not impossible with the current tools at a marketing team’s disposal. In fact, it would probably take upward of 10,000 marketing managers to pull such a strategy off. Artificial intelligence and machine learning, on the other hand, could handle it in mere minutes.
With a rising number of store closures this year, already up to at least 3,000, retailers can’t deny they’re struggling to find a strategy that works across the board to bring shoppers back into the fold and generate the loyalty they desperately need. AI, particularly as a marketing function, has the transformative power to cure some of these ills, but as it stands, only major companies like Amazon or Google are harnessing the technology in a way that impacts the bottom line. The challenge many brands face is how to catch up or even begin to compete.
Shoppers are more receptive to 'scan and go' than facial recognition