Extend Mobile Commerce - Meet With Us at Salesforce Connections

Posted by Elizabeth Hoffman on May 30, 2018 10:35:00 AM

When it comes to shopping, customers are reaching for their mobile devices first. Apps convert at 3.7x the rate of mobile web and 46 percent of app users say a brand's app inspires them to visit the store more often - so retailers need a mobile app strategy.

As a solid Salesforce partner, we're able to extend the benefits of your ecommerce site to mobile users. GPShopper is the first and only mobile app platform to launch a direct certified integration into their Open Commerce API (OCAPI) and Mobile First Reference Architecture (MFRA) so you can launch a mobile app right away, enabling: 

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Topics: In-Store Experience, Mobile Retail Apps, Omnichannel Retail

Crate and Barrel Case Study: Furnishing a Successful Mobile App Strategy

Posted by Jocelyn Schoolsky on May 18, 2018 8:00:00 AM

In 2016, Crate and Barrel knew it wanted to enhance its omnichannel experience by expanding its registry app into shopping. With average consumers spending three hours a day on their mobile devices and 51% of purchases being made in-app, the retailer knew it had a real opportunity to expand the breadth of how the app could support more customers. 

While every digital channel is important, app shoppers typically makeup the top 10% of a retailer's customer base but account for 50% of overall revenue. 

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Topics: In-Store Experience, Mobile Retail Apps, Omnichannel Retail

A Guide to Acquiring Retail App Users 

Posted by Lauren Hand on Apr 5, 2018 10:00:00 AM

Whether you're launching a new app or trying to grow your user base, highlighting your app’s best features is crucial in convincing customers to download it.

Communicating the launch of your app to your current email database is a good first step in leveraging your loyal consumers across channels. You can also leverage social channels, in-store signage and associates, and your mobile web presence to best market your app.

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Topics: In-Store Experience, Mobile Retail Apps, Omnichannel Retail

Tillys Mobile App: A Whole New Game for Retailers 

Posted by Lauren Hand on Feb 28, 2018 10:00:00 AM

In Summer 2017, Tillys teamed up with GPShopper to relaunch its mobile app. The buzz surrounding the relaunch was massive thanks to a scavenger hunt that utilized augmented reality (AR) to encourage consumers — particularly young ones — to engage with the brand. 

The retailer joined forces with YouTube influencer Shonduras on a back-to-school campaign. The goal? To boost in-store traffic by combining AR, social media, influencer marketing and gamification through digital elements. Shonduras, who has more than 1 million subscribers on YouTube, hosted the contest and provided in-app hints to participants about where they could find and collect virtual coins in-store.

The campaign demonstrated how retailers can use smartphone technology to draw consumers into stores, motivating offline behavior with an online initiative and bridging the digital and physical shopping experience.

Learn how Tillys achieved omnichannel success.

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Topics: In-Store Experience, Mobile Retail Apps, Omnichannel Retail

Glossy: Customization in Beauty Retail is on the Rise

Posted by GPShopper Press Coverage on Feb 16, 2018 1:32:56 PM

Excerpt from Glossy article
Written by Jessica Schiffer

It’s no longer enough to personalize beauty products with a shopper’s name or favorite color. Today’s consumers are seeking out brands that allow them to customize everything about a product, down to its formulation.

To satisfy this, a crop of brands across the cosmetics, hair-care and skin-care categories have popped up in the last few years to offer bespoke products, and the trend shows no signs of slowing down. A report last year from GlobalData found that a growing number of consumers, then at 61 percent, found the concept highly appealing.

“The push toward customization is linked closely to the beauty space’s desire to appeal to a diverse and global clientele,” said Maya Mikhailov, CMO and co-founder of retail app developer GPShopper. “Standards of beauty are shifting from traditional norms, and consumers are increasingly demanding beauty products that not only offer more choice, but also help them express their individuality.”

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Topics: In-Store Experience, Retail Tech News, Mobile Retail Apps, Omnichannel Retail

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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