Salesforce certifies first direct mobile integration to OCAPI

Posted by Elizabeth Hoffman on Feb 15, 2018 1:21:00 PM

  

Salesforce recently certified the first and only direct mobile integration into their Open Commerce API (OCAPI)  with GPShopper. This strengthened partnership allows retailers to extend the benefits of their ecommerce site to mobile, to further engage with customers. 

With the direct integration, retailers are now able to take advantage of added benefits previously unavailable to them, such as:

  • Real Time Data Updates: unlike a cartridge that's constantly having to pull in data causing roll outs to take a little longer, the open commerce API makes it possible to call data in real time. Any updates now made to your ecommerce site will be reflected within 15 minutes on the app - promoting new revenue opportunities.
  • Speed to Market: with the certified integration, Salesforce Commerce Cloud clients can now launch a mobile app to market in unprecedented time.
  • Scalable & Secure: the integration allows for a more stable app for enhanced performance and native mobile app and experience.
  • No Cartridge Install Required: with the open commerce API, GPShopper just has to 'plug in' for you to see mobile benefits.
  • OCAPI Certified Integration : direct certified integration of GPShopper's SDK with Salesforce Commerce Cloud's OCAPI. The full API integration is the best technical solution for SFCC clients.
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Topics: In-Store Experience, Mobile Retail Apps, Retail Industry Research, Omnichannel Retail

Business Insider: Companies like Amazon and Starbucks are Testing Cashless Stores

Posted by GPShopper Press Coverage on Jan 29, 2018 2:18:07 PM

Excerpt from Business Insider article
Written by Kate Taylor

This week, Amazon finally opened the doors of its futuristic grocery store, Amazon Go, in Seattle. The cash-free store allows customers to simply walk out without paying at a cash register, with the proper money simply being charged to their Amazon account. 

Amazon isn't the only company experimenting with cashless. The popular salad chain Sweetgreen announced it was going completely cash-free in late 2016, and Starbucks recently opened a cashless store in Seattle. 

"Mobile payment in the U.S. has grown to over 30% of total tender," Starbucks CEO Kevin Johnson said in a call with investors on Thursday. "The ubiquity of mobile and credit card payment is enabling us to begin an exploration of cashless stores in the US."

Maya Mikhailov, the CMO of retail app developer GPShopper, told Business Insider that quick-service restaurants and other chains, such as Sweetgreen and Starbucks, are set to lead the way in the revolution against cash. Going cashless can speed up service, dissuade theft, and allow companies to gather more information on shoppers by linking them to digital loyalty programs. 

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Topics: In-Store Experience, Retail Tech News, Mobile Retail Apps, Omnichannel Retail, Mobile Payments

Adweek: Salesforce Is Making It Even Easier to Create Shoppable Posts on Instagram

Posted by GPShopper Press Coverage on Jan 24, 2018 10:17:46 AM

Article in Adweek
Written by Ann-Marie Alcántara

If a picture is worth a thousand words, how much is a shoppable image on Instagram worth?

Announced at last week’s National Retail Federation conference, Salesforce Commerce Cloud revealed that retailers can now use their entire product catalog to create shoppable posts on Instagram. This includes product details like the price, name and a short description.

The new integration is seen by many industry insiders as vital to the growth of ecommerce in a mobile-first world. As users continue to shop through their phones, reducing the steps between discovery and purchase becomes necessary. And as Instagram continues to grow as an important tool for marketers, creating opportunities to make purchases on the platform makes sense for everyone: retailer, platform and user.

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Topics: In-Store Experience, Retail Tech News, Mobile Retail Apps, Omnichannel Retail

Appeal to Last Minute Holiday Shoppers

Posted by Elizabeth Hoffman on Dec 18, 2017 11:12:00 AM

After a record-breaking Black Friday - where nearly $2 billion in revenue came from mobile devices alone - we are now approaching the final days of the holiday shopping season and the pressure is on. Retailers are looking to maintain increased sales across all devices as well as in-store - while last minute shoppers are anxiously looking to fulfill their holiday shopping lists in time. 

Retailers can help consumers out by setting shipping expectations. Now is the time to shift mobile messaging to inform consumers what products are still available for holiday delivery.  Between shipping snags and plain old procrastination, shoppers will turn to brick-and-mortar to get those last minute gifts. This is a prime opportunity for retailers to also target those last minute consumers with mobile push notifications and tailored location based campaigns to inform consumers what products are in stores closest to them, easing frustration and heightening customer satisfaction. 

  1. Set Shipping & Delivery Expectations 
    Use push notifications and mobile web Smart Banners to remind users of your shipping deadlines. Past deadline? Push alerts to your Store Locator feature will remind shoppers of your extended hours and locations.

  2. Local Inventory & In-Store Coupons
    Use push notifications and location based campaigns to inform consumers on in-stock inventory at stores closest to them. Provide incentives and drive shoppers to stores by offering digital coupons that can be redeemed in-store.
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Topics: In-Store Experience, Mobile Retail Apps, Retail Industry Research, Omnichannel Retail

Forrester Report: Make Smart Mobile Choices

Posted by Elizabeth Hoffman on Dec 7, 2017 11:35:00 AM

  

With the close of 2017, it's time for retailers to start thinking about their mobile app strategy for 2018.

Over 60 percent of online traffic and 42 percent of sales this Black Friday came from mobile devices - accounting for $1.5 billion in online revenue. Furthermore, consumers will use their mobile devices to purchase $77 billion in goods this year and will influence an additional $1.1 trillion in spend on top of that. It's no wonder that digital businesses are making it a priority to engage with consumers on their mobile devices. However, a recent Forrester Report found that few businesses take mobile far enough and fail to make use of unique mobile capabilities.

Download The Report

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Topics: In-Store Experience, Mobile Retail Apps, Retail Industry Research, Omnichannel Retail

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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