Forrester Report: Choose the Right Metrics

Posted by Elizabeth Hoffman on Jan 11, 2017 12:11:00 PM

 

 

 

With the close of 2016, retailers are now auditing their holiday results and mobile apps to accurately and efficiently prepare for 2017. On Black Friday, consumers spent over $1.2 billion from their mobile device alone, shattering previous records. With the "mobile mind shift" retailers need to ensure their mobile apps are performing the way they should.

Yet when it comes to auditing, a Forrester Report reveals that very few businesses prioritize the right mobile goals. Instead, they tend to benchmark performance against the competition instead of a scorecard that that aligns with their own objectives and growth. Only 56% of digital businesses claim to measure success in mobile against a defined set of KPI's, even though key performance indicators are imperative to help reach business goals. 

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Topics: Mobile Marketing, Mobile Apps, Loyalty, GPShopper Clients, Mobile Commerce, In-Store Mobile

How Product Returns Can Actually Increase Retail Revenue

Posted by Lauren Hand on Jan 3, 2017 2:31:53 PM

This week and throughout January, retailers should be focusing on customers who have money to burn, including consumers with gift cards and even those looking to make returns. 

Gift Card Redemption
61% of gift card holders spend more than the amount of their gift card, and 75% of those who overspend spend 60% more than the value of their card. Start pushing messaging through your mobile app and other channels that encourages customers to redeem! 

In-Store Returns 
No matter the channel where the item was purchased, returns should always be encouraged in-store. In your physical retail locations, your shoppers are surrounded by a bevvy of exchange options and new arrivals they may not have been tempted to buy if returning by mail.Offering your customers the convenience of in-store returns is a loyalty-driver, as well. An article from eMarketer cites Nordstrom’s decision to permit in-store returns
 of online purchases as an important step that recognizes that people want a brand’s service whenever and wherever they want it. Well over 60% of Nordstrom.com returns end up at its brick-and-mortar stores, leading to an additional 1 million store visits per year. 

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Topics: Mobile Marketing, Mobile Apps, Loyalty, Market Research, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Best Practices, Holiday Season, Apparel Retail

Focusing on The Selfish Holiday Shopper

Posted by Lauren Hand on Dec 14, 2016 2:19:48 PM

The holiday retail season brings an overwhelming increase in traffic - in-store, online, via mobile. Mobile marketers have so many opportunities for increased acquisition, engagement and revenue from customers looking for gifts, but one key demographic that shouldn't be overlook is the shopper in search of the perfect holiday outfit.

Especially from December 26th through New Year's Eve, retailers - particulary those in women's fashion - should be focusing on "The Selfish Shopper." This key audience shifts quickly from gift-giving to their New Year's Eve plans, and more importantly, what they'll be wearing.

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Topics: Mobile Marketing, Mobile Apps, Push Notifications, Location-Based Marketing, Market Research, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Best Practices, Holiday Season

GPShopper's 2016 Holiday Mobile App Platform Report

Posted by Lauren Hand on Dec 7, 2016 9:00:00 AM

Read about these stats in detail

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Topics: Infographics, Mobile Marketing, Mobile Apps, Push Notifications, Loyalty, GPShopper Clients, Market Research, Mobile Commerce, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season

3 Lessons Learned About Mobile App Shoppers This Holiday

Posted by Lauren Hand on Dec 6, 2016 4:58:38 PM

GPShopper, the leading mobile commerce platform for retailers and brands, announced that mobile app visits and purchases were at an all-time high last holiday weekend, with average revenue across clients reaching up to 660% compared to a typical day. 

1) Thanksgiving is the new Black Friday.

While Black Friday surpassed even the highest of estimates, hitting a record-breaking $3.34 billion - a 21.6% increase over 2015 - Thanksgiving Day saw an incredible amount of traffic and revenue from mobile devices. Amazon reported that mobile orders on Thanksgiving Day topped Cyber Monday, Walmart saw over 70% of website traffic on Thanksgiving was mobile, and Target's data showed that 60% of Thanksgiving sales were from mobile devices.

When compared to a typical day, GPShopper's retail clients experienced nearly 500% in revenue from mobile on Thanksgiving Day - even higher than Black Friday's mobile revenue of 460%. 

App users are loyal shoppers, and these loyal shoppers expect to be in-the-know about a retailer’s offers and promotions on Thanksgiving. Smart retailers took advantage of this behavior by releasing exclusive “first look” previews of Black Friday deals and gift ideas to their app user base. Many used push notifications to drive timely digital promotions over the course of evening, increasing in-app and online conversion. By the time the table was cleared, and into the wee hours of Black Friday morning, many loyalists were quickly racking up sales at their preferred retailers. 

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Topics: Infographics, Mobile Marketing, Mobile Apps, Push Notifications, Loyalty, GPShopper Clients, Market Research, Mobile Commerce, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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