We are proud to announce that GPShopper's work for Foot Locker, Steve Madden and True Religion has been recognized by the 2017 Communicator Awards! The mobile apps were judged on the basis of creativity and excellence in marketing and communications. All three retailers demonstrate Best Practices in Shopping and Lifestyle apps, offering their customers exclusive content and a seamless and engaging shopping experience.
Foot Locker: No Lines, More Sneakers
Foot Locker knows how important style is to its target consumer - the diehard "sneakerhead" - and having access to the freshest launches is a vital part of brand loyalty. The retailer's new app-based feature is designed to make the exclusive sneaker release experience seamless and convenient.
Launch Locator solves for the inconvenience of customers having to wait in line for popular shoe releases (which also resolves a safety issue that was prevalent in the sneaker industry storefronts). Foot Locker, Footaction, and Champs Sports customers can, instead, reserve upcoming sneaker releases straight from their phones, avoiding lines.