Over One Third of Consumers Typically Feel Nothing When Shopping In-Store

Posted by GPShopper on Jun 21, 2017 9:25:50 AM

New GPShopper report uncovers consumers reaction to today’s shopping experience

GPShopper, the leading mobile commerce and engagement platform for retailers that want to create custom app experiences for customers, released its “Reality of Retail: Consumer Connection” report that found more than one third of consumers typically feel nothing when asked what their initial reaction was when shopping in-store. 

The study, conducted online with third party research firm YouGov, looks at not only how consumers who own a smartphone feel about the current in-store experience, but what innovations they want retailers to incorporate– whether digital or physical. 

Download the Full Report

GPShopper’s consumer emotion matrix measures how American shoppers typically feel when shopping in-store.

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Topics: Infographics, Mobile Marketing, Press, Mobile Apps, Loyalty, Location-Based Marketing, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Grocery Retail, Apparel Retail, Beauty Retail, Lifestyle Retail

Apple 'Turns It Up To 11'

Posted by Simon Schwartz on Jun 12, 2017 2:52:35 PM

Apple kicked off its annual Worldwide Developers Conference (WWDC) last week by announcing and previewing its upcoming iOS 11, which will be released this Fall. iOS 11 offers several key enhancements including a redesigned App Store experience, Person to Person Apple Pay, ARKit & Business Chat. Check out the details and how they may affect your apps below. 

Businesses Get Chatty

Apple is introducing the opportunity for brands to interact with customers directly from the Messages app for sales, service and support. Built as an iMessage app extension, the Business Chat functionality will be accessible from your app, Safari, Siri, Spotlight Search and Maps. Based on Apple’s introduction of Apple Pay iMessage integration, it is highly likely that transaction processing for iMessage orders will rely on Apple Pay as the standard payment method. Through this offering, Apple is bridging core iPhone functionality with third-party apps to create a seamless user experience and increase engagement.

Apple Pay Everyone…Everything…Everywhere

Peer to peer payment competition is heating up with Apple’s introduction of Person to Person payment capabilities via Apple Pay and iMessage. With iOS 11, users will be able to send or request money directly in iMessage through the iMessage Apple Pay app. All that a user must do is enter a payment amount and authenticate payment through the standard Apple Pay payment sheet. Users receiving money will conveniently have it stored on a virtual “Apple Pay Cash” card that can be used in-app or in-store as a payment method.

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Mobile Payments

GPShopper Wins Communicator Awards for 3 Client Retail Apps

Posted by Lauren Hand on May 17, 2017 11:52:43 AM

We are proud to announce that GPShopper's work for Foot Locker, Steve Madden and True Religion has been recognized by the 2017 Communicator Awards! The mobile apps were judged on the basis of creativity and excellence in marketing and communications. All three retailers demonstrate Best Practices in Shopping and Lifestyle apps, offering their customers exclusive content and a seamless and engaging shopping experience. 

Foot Locker: No Lines, More Sneakers

Foot Locker knows how important style is to its target consumer - the diehard "sneakerhead" - and having access to the freshest launches is a vital part of brand loyalty. The retailer's new app-based feature is designed to make the exclusive sneaker release experience seamless and convenient.

Launch Locator solves for the inconvenience of customers having to wait in line for popular shoe releases (which also resolves a safety issue that was prevalent in the sneaker industry storefronts). Foot Locker, Footaction, and Champs Sports customers can, instead, reserve upcoming sneaker releases straight from their phones, avoiding lines.

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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Apparel Retail

Forrester Report: Choose the Right Metrics

Posted by Elizabeth Hoffman on Jan 11, 2017 12:11:00 PM

 

 

 

With the close of 2016, retailers are now auditing their holiday results and mobile apps to accurately and efficiently prepare for 2017. On Black Friday, consumers spent over $1.2 billion from their mobile device alone, shattering previous records. With the "mobile mind shift" retailers need to ensure their mobile apps are performing the way they should.

Yet when it comes to auditing, a Forrester Report reveals that very few businesses prioritize the right mobile goals. Instead, they tend to benchmark performance against the competition instead of a scorecard that that aligns with their own objectives and growth. Only 56% of digital businesses claim to measure success in mobile against a defined set of KPI's, even though key performance indicators are imperative to help reach business goals. 

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Topics: Mobile Marketing, Mobile Apps, Loyalty, GPShopper Clients, Mobile Commerce, In-Store Mobile

How Product Returns Can Actually Increase Retail Revenue

Posted by Lauren Hand on Jan 3, 2017 2:31:53 PM

This week and throughout January, retailers should be focusing on customers who have money to burn, including consumers with gift cards and even those looking to make returns. 

Gift Card Redemption
61% of gift card holders spend more than the amount of their gift card, and 75% of those who overspend spend 60% more than the value of their card. Start pushing messaging through your mobile app and other channels that encourages customers to redeem! 

In-Store Returns 
No matter the channel where the item was purchased, returns should always be encouraged in-store. In your physical retail locations, your shoppers are surrounded by a bevvy of exchange options and new arrivals they may not have been tempted to buy if returning by mail.Offering your customers the convenience of in-store returns is a loyalty-driver, as well. An article from eMarketer cites Nordstrom’s decision to permit in-store returns
 of online purchases as an important step that recognizes that people want a brand’s service whenever and wherever they want it. Well over 60% of Nordstrom.com returns end up at its brick-and-mortar stores, leading to an additional 1 million store visits per year. 

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Topics: Mobile Marketing, Mobile Apps, Loyalty, Market Research, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Best Practices, Holiday Season, Apparel Retail

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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