The holiday season is changing, it's happening before Black Friday and it's taking place on mobile. Take last year for example, consumers spent over $1 Billion from their mobile devices on Black Friday alone! Retailers today can't afford to miss out on that $1 Billion pie and that number is only going to grow higher. In fact, 80% of shoppers ages 18-54 plan to use mobile for their holiday shopping needs this season.
Topics: Mobile Marketing, Mobile Apps, Loyalty, Industry Events, Location-Based Marketing, Market Research, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Mobile Payments, Best Practices, Holiday Season, Apparel Retail, Beauty Retail
Creating humanistic and emotional connections with clients must be the top priority of luxury marketing and communication, according to executives from top retailers, agencies, and major luxury brands at a recent Luxury Client Experience Board meeting in New York.
The group of leading industry experts engaged in insightful and lively discussion regarding the current and future state of marketing and communications in the luxury industry. The discussion addressed an array of factors that contribute to the success of brands' efforts to achieve meaningful connections with clients, including the influence of social media, the degree of omni-channel integration, and the evolving roles of front-line sales professionals and brick-and-mortar stores.
"The most pressing challenges for luxury firms are boosting rates of customer acquisition and retention, which ultimately lead to growth in sales and profits," says Milton Pedraza, LCEB co-founder and CEO of the Luxury Institute. "Technology today presents an immense opportunity for targeting potential customers, but it is ultimately the intimate humanistic relationships that sales professionals form with customers that keep them coming back."
"Marketing to luxury buyers is continuing to evolve under pressure from the myriad of new web and mobile channels," says Laurent Ohana, Senior Advisor at Ohana & Co. "The investment in stores and sales associates is turning out to be a major advantage and differentiator for luxury brands, provided they have the tools and training to reinforce the brand value at every customer touch point."
The annual NRF Big Show is taking place this week in New York City, attracting thousands of retail leaders and innvoators from around the world. We've toured the exhibit hall and sessions to bring you the top items we think are changing the retail game in 2016.
Digital Cooler Displays
Ok, this company is cool. Emotive Digital is headquartered out of Seoul, Korea and may change the future of grocery and convenience shopping. This company creates digital displays on coolers and can show different messages based on a person's proximity, interests and mood. The display is interactive, so shoppers can look up a suggested product's nutritional information, recipe ideas and more. What's really unique is that it also includes full metrics analysis tracking everything from your facial expressions to what products are selected out of the display (shown below).
If what they're showing you is displeasing, they can switch up the product or messaging. The smart combination of proximity marketing, interactive features and ability to read facial expressions could really be a game changer.
Robot Sales Associates
Businesses like RobotLab have been testing how consumers will react to robot's in-store. They've created a robot sales associate that listens and reacts to the consumer while they are speaking, such as turning their face toward you and responding in a friendly way to engage shoppers and provide assistance. It's fun to think of what this may mean for the future and how consumers can be helped in-store if they don't necessarily want to interact with people.
Additional Platform Allows More than 185,000 Healthcare Practices and Health-focused Retailers to Drive Patient Awareness and Engagement
COSTA MESA, Calif., Oct 26, 2015 (BUSINESS WIRE) -- CareCredit from Synchrony Financial (NYSE: SYF), introduces the CareCredit mobile app, which allows millions of CareCredit cardholders to conveniently access account servicing and a provider location finder on their smartphones and tablets. The app, available this week in both Google Play and the Apple App Store, helps patients of CareCredit’s more than 185,000 healthcare service providers manage their accounts and financing via their mobile devices.
According to the Consumers’ Path to Healthcare Purchases Study,  consumers making elective healthcare decisions conduct extensive research into both the procedure and how they are going to pay for it, with 73 percent saying they researched costs, including the availability of financing. Combined with the growing amount of time Americans spend using mobile apps – an average of 3 hours and 5 minutes a day in 2015, up from 2 hours 51 minutes in 2014,  – it is clear the CareCredit mobile app will help consumers conveniently research healthcare and financing options and easily manage their accounts on the go.
“Our innovative CareCredit mobile app offers our health, wellness and beauty service providers a way to engage with their patients and customers via the mobile devices they increasingly rely on to manage their everyday lives,” said Dave Fasoli, executive vice president & CEO of Synchrony Financial’s CareCredit platform. “We know that financing is an important factor for patients considering elective healthcare decisions, and this app provides CareCredit cardholders a useful and accessible tool to help make those important financial decisions.”
This month our executives are heading to Money 20/20 in Las Vegas, the largest global event focused on payments and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology.