GPShopper's 2015 Holiday Mobile App Platform Report

Posted by Lauren Hand on Dec 7, 2015 2:40:46 PM

Read about the statistics in detail.

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Topics: Infographics, Mobile Apps, Push Notifications, Loyalty, GPShopper Clients, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season

Consumers Reveal Their Favorite Mobile App Features for Holiday Shopping [Infographic]

Posted by Lauren Hand on Nov 25, 2015 3:21:37 PM

The holiday season - from tomorrow (Thanksgiving) through mid-January - is considered by most retailers to be the most crucial time for their business. Many brands bring in a majority of their retail sales in this one period than any other throughout the year.

Smart retailers, such as Charlotte Russe, PacSun, bebe, Lane Bryant and Michaels, have been leveraging their mobile applications to boost retail sales with their loyal customer base for awhile now, but there are still some companies who have struggled to build the business case for a seamless omnichannel shopping experience. Those retailers are suffering now, unable to capitalize on a well-functioning native app beyond a simple mobile web wrapper.

By providing a mobile app, retailers easily reach their most loyal customer base - a group of shoppers that spend more, not only in-app but also in-store and online.

In September 2015, GPShopper hired comScore to survey nearly 1,200 American consumers on their mobile app usage and planned mobile shopping behavior this coming holiday season. This infographic illustrates the results of the survey, which includes consumer sentiment regarding mobile payments and the most useful in-app features their favorite retailers offer. 

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Topics: Infographics, Mobile Apps, Loyalty, Location-Based Marketing, GPShopper Clients, Market Research, In-Store Mobile, Omnichannel Retail, Mobile Payments, Holiday Season

Download GPShopper's 2015 Holiday Planning Calendar for Retailers

Posted by Lauren Hand on Aug 12, 2015 11:11:00 AM

Holiday is considered by many retailers to be the most important season for revenue and customer acquisition.

When helping our clients plan their mobile strategies, GPShopper breaks the holiday season into six time periods - each with a distinct focus for mobile messaging. These date-specific tactics are proven to help retail marketers increase app downloads and sales across all channels. `

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Topics: Beacons, Infographics, Mobile Apps, Push Notifications, Loyalty, Location-Based Marketing, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Mobile Payments, Best Practices, Holiday Season

The Impact of Mobile Loyalty Programs

Posted by Carolyn Bevacqua on Mar 16, 2015 11:30:00 AM
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Topics: Infographics, Loyalty

How Consumers are Using Mobile to Plan their Shopping [Infographic]

Posted by GPShopper on Feb 24, 2015 12:00:00 PM
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Topics: Infographics, Mobile Apps, Omnichannel Retail