WWD: Retail Could Get a Big Boost by What’s Written on a Shopper’s Face

Posted by GPShopper Press Coverage on Aug 22, 2017 11:13:23 AM

Article in WWD
Written by Lauren Olsen

GPShopper’s Maya Mikhailov talked facial recognition technology and the power behind what a customer’s expression communicates.

Retailers are scrambling for solutions in an oversaturated and increasingly crowded market. While many are feeling the growing pains, some have gone beyond marketing strategies and rebranding measures. The latest headline-making technology to experiment with tactics to better understand consumer behavior and mind-sets is facial recognition software.

With the filing of a patent to deploy said technology, Wal-Mart Stores Inc. has garnered attention for the potential of deploying the technology at scale. What does this mean? Video cameras might one day be in stores to surveil — and analyze — the emotions of its customers. Instances of dissatisfaction will be noted and addressed. Over time, these insights could lead to better analyses of patterns in purchase behavior — and they might help stabilize the present, shaky ground on which the fate of brick-and-mortar rests.

Considered an over-step of individual privacy boundaries to some, but a genius customer service strategy to others, Maya Mikhailov, chief marketing officer and co-founder at retail mobile app developer GPShopper, shared her take on this technology — and what it could mean for retail — with WWD.

WWD: How big of a trend is facial expression recognition technology right now?

Maya Mikhailov: It appeared several years ago, but has not been widely rolled out in retail. Or, at least, retailers are not openly admitting publicly to it yet. There is reason to believe it will play an increasing role on our mobile devices, especially since Apple purchased Emotient, a leading provider of facial expression technology, over a year ago. Many of our devices — from laptops to ATMs — are allowing us to log in with our faces, which stands to reason that these devices would also want to tailor experiences to us based on the expression we are wearing.

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Topics: Mobile Marketing, Press, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Apparel Retail, Lifestyle Retail

Mobile Marketer: Tilly's Taps AR and YouTube Star Shonduras for In-Store Push

Posted by Lauren Hand on Aug 8, 2017 11:06:54 AM

Excerpts from an article in Mobile Marketer
Written by Robert Williams

Tilly's, the teen retailer with 221 stores in the U.S., launched a mobile scavenger hunt this week that urges shoppers to visit its stores and win discounts. The promotion uses augmented reality (AR) to let app users search stores for prizes. 

Shonduras, the online star with more than 1 million subscribers on his YouTube channel, is hosting the contest and frequently hints to mobile users where to collect virtual coins in stores. Android and iOS users who collect enough coins are then offered prizes and discounts, as Shonduras demonstrates in a YouTube video. The scavenger hunt runs August 1-14.

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Topics: Mobile Marketing, Press, Mobile Apps, Location-Based Marketing, GPShopper Clients, Mobile Commerce, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Apparel Retail, Lifestyle Retail

GPShopper's "Ludicrous Mode" Increases App Speed by 1200%

Posted by Lauren Hand on Jul 28, 2017 9:51:25 AM

We recently announced the launch of GPShopper Platform 4.5, which allows retail clients more control of their apps and enhances the user shopping experience with speed, personalization and a direct line for feedback. The most buzzed about feature with the Platform 4.5 update is Ludicrous Mode - creating apps so fast, they're barely legal.

Ludicrous Mode uses intelligent fetching & caching of content to display category browse results and product detail pages instantaneously (20 milliseconds to be exact, making it the fastest app load time on the market) for the ultimate end-user experience.

GPShopper clients such as boohoo are taking advantage of the innovative new technology, and with an impressive 1200% speed increase on the shopping experience, app users are navigating through the app and buying with nearly no delays or spinners. This order of magnitude improvement in speed and user experience is the result of proprietary caching strategy.  

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Topics: Mobile Marketing, Mobile Apps, GPShopper Clients, Mobile Commerce, Benchmarks & Statistics, Omnichannel Retail, Apparel Retail, Lifestyle Retail

Over One Third of Consumers Typically Feel Nothing When Shopping In-Store

Posted by GPShopper on Jun 21, 2017 9:25:50 AM

New GPShopper report uncovers consumers reaction to today’s shopping experience

GPShopper, the leading mobile commerce and engagement platform for retailers that want to create custom app experiences for customers, released its “Reality of Retail: Consumer Connection” report that found more than one third of consumers typically feel nothing when asked what their initial reaction was when shopping in-store. 

The study, conducted online with third party research firm YouGov, looks at not only how consumers who own a smartphone feel about the current in-store experience, but what innovations they want retailers to incorporate– whether digital or physical. 

Download the Full Report

GPShopper’s consumer emotion matrix measures how American shoppers typically feel when shopping in-store.

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Topics: Infographics, Mobile Marketing, Press, Mobile Apps, Loyalty, Location-Based Marketing, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Grocery Retail, Apparel Retail, Beauty Retail, Lifestyle Retail

Can VR Sell Gear? Survey Says "Yes"

Posted by Aaron Miller on Mar 13, 2017 11:10:16 AM

The retail shopping experience is incredibly dynamic and ever-changing. Technological innovations impact every facet of the shopping experience. When used effectively, cutting edge technology can be used to increase conversion rates and to further cement brand loyalty.

Imagine you are in a store that sells surfing apparel and equipment. The only issue is that it is below freezing outside. Welcome virtual reality, the apparatus to transport the shopper into the optimal buying mood. The in-store experience becomes that much more personalized and unique to the individual shopper.

GPShopper's latest research shows that virtual reality is high on the consumer consciousness scale (68%) but yet has not yet taken off in terms of retail adoption. A pain point for the adoption of VR is that it requires special headsets and hardware. There is, however, a catch-22 of the in-store retail experience. Retailers struggle to justify spending on in-store innovative technology because consumers are increasingly buying more online. At the same time, people have become more resistent to going to stores because the experience is subpar and non-differentiated.

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Lifestyle Retail

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The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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