Tillys Mobile App: A Whole New Game for Retailers 

Posted by Lauren Hand on Feb 28, 2018 10:00:00 AM

In Summer 2017, Tillys teamed up with GPShopper to relaunch its mobile app. The buzz surrounding the relaunch was massive thanks to a scavenger hunt that utilized augmented reality (AR) to encourage consumers — particularly young ones — to engage with the brand. 

The retailer joined forces with YouTube influencer Shonduras on a back-to-school campaign. The goal? To boost in-store traffic by combining AR, social media, influencer marketing and gamification through digital elements. Shonduras, who has more than 1 million subscribers on YouTube, hosted the contest and provided in-app hints to participants about where they could find and collect virtual coins in-store.

The campaign demonstrated how retailers can use smartphone technology to draw consumers into stores, motivating offline behavior with an online initiative and bridging the digital and physical shopping experience.

Learn how Tillys achieved omnichannel success.

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Topics: Mobile Apps, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Case Studies, Lifestyle Retail

2018 HOT LIST – Emerging Retailers to Watch in the Coming Year

Posted by Jocelyn Schoolsky on Feb 8, 2018 10:48:35 AM

2018 will be all about emerging brands that deliver unique and authentic experiences to their customers. Although many are digital natives, they are actively pursuing expansion strategies which include pop-ups and permanent storefronts. Whether it be Parisian style, sneaker culture, gender fluidity, authenticity or - my favorite theme - sustainability, I’ve uncovered a stellar list of innovative retailers to watch this year. 

Stadium Goods

Perhaps you have heard about the billion-dollar sneaker resale market? Limited edition sneakers are the must-have of stylish workwear and streetwear. In today’s workplace, an in-demand pair of kicks has become the new necktie, but so much more modern and comfortable. Whether you’re a sneakerhead or not, Stadium Goods is your one stop shop for highly sought-after streetwear and sneakers. While the sneaker resale market is quite saturated, the two-year-old marketplace is booming. Though Stadium Goods has its fair share of competitors, it has a great handle on both its brick and mortar and mobile strategy. Stadium Goods has two locations in New York City and recently launched its first app. If you haven’t been so lucky this Yeezy Season, head on over to Stadium Goods – you’ll be sure to find the latest Blue Tint colorway.

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Topics: Mobile Apps, Loyalty, GPShopper Clients, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

NRF 2018 Recap: Innovative Retail Technology 

Posted by Jocelyn Schoolsky on Jan 30, 2018 1:05:16 PM

Let’s be honest, NRF can be extremely overwhelming. To make it easier for you, I’ve rounded up a list of innovative technology players from this year’s NRF floor – most of which are new to the market. Consider these companies and their services as you plan your 2018 retail strategy. As we all know, if you aren’t innovating, you’re allowing your competition to eventually put you out of business. 

Retailers, take a peek:

Pricer

Electronic Shelf Labeling is the new “it” technology. Pricer is the only company to offer the three fundamentals to store digitization: product positioning, device tracking and universal product/label flash. Best Buy is one of many major retailers to sign on with Pricer for their Electronic Shelf-Edge solutions. Nicole Nelson, Vice President at Best Buy said, “having electronic shelf labels in place allows employees to focus on serving customers instead of changing paper price tags.” In addition to the ESL solutions, Pricer has also combined wayfinding/product locator for large retail storefronts. Pricer’s wayfinding technology easily detects the physical location of shelf tags – for example, if you happen to move an item or tag from one aisle to another, its system will automatically update the location on your store map.

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

PYMNTS: The Overdue Evolution Of Luxury Retail

Posted by GPShopper Press Coverage on Dec 15, 2017 12:40:47 PM

Article in PYMNTS.com

Retail isn’t all about taking people’s money. Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again.

So, one might think it would be a no-brainer for luxury brands, which have such a legacy presence in the market, to be all over the latest storytelling modes, with exciting new ways to draw consumers into their rich and storied history.

Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else. GPShopper found that only 3 percent of luxury brand’s revenue was coming from digital storefronts back in 2010, and that percentage is only expected to climb to about 12 percent by 2020.

GPShopper, which develops mobile apps for retailers, has an idea why the technology uptake has been so slow in this market, as well as a vision for a brave new luxury retail world – and a plan to help make it happen.

“Luxury brands have a rich heritage and history of storytelling,” said GPShopper CMO Maya Mikhailov. “They saw technology as antithetical to that. Now, they are increasingly realizing that their customers are on digital platforms using digital tools. If they’re not there, they’re losing out to other brands who are. We believe 2018 will be a pivotal year for luxury to embrace digital technology.”

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Topics: Press, Mobile Apps, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

WWD: Consumers Begin Holiday Shopping In-Store Due to Online Frustrations

Posted by GPShopper Press Coverage on Nov 17, 2017 9:00:00 AM

Article in WWD
Written by Elizabeth Doupnik

Consumers are readying for Black Friday shopping weekend despite a throttling level of stress and frustration. In lieu of the coming event, GPShopper has released its report, “Reality of Holiday Retail: Keeping Up With the Consumer,” which reviewed shopper preferences and examines emerging purchasing behavior.

To collect its research, GPShopper commissioned YouGov PLC to survey 1,092 U.S. adults. Since conducting its online investigation, the results were weighted to represent all U.S. adults.

“Holiday shopping is without a doubt the most critical time of year for retailers,” said Maya Mikhailov, cofounder and chief marketing officer of GPShopper. “We found in previous research that no technology was above the consumer’s need for time and convenience, something we expect to be even more salient during the holidayshopping season. We dug deeper into exactly what consumers felt were the biggest pain points they experience both in-store and online.”

Forget retail therapy — participants confessed that the holidays induce heaps of stress. “Thirty-six percent of shoppers intend to start holiday shopping the week of Nov. 24,” the report said. “While 81 percent of consumers feel stress during the holiday shopping season, 45 percent mark Black Friday week as the most stressful time to shop for gifts.” This necessitates that omnichannel experiences deliver frictionless product research, discovery and purchases to avoid consumer burnout and dismissal.

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Topics: Press, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail