3 Must-Have App Features for Retailers on Black Friday

Posted by Lauren Hand on Nov 8, 2016 11:55:04 AM

Black Friday is arguably the most important day of the holiday season for retailers. In addition to reaping the benefits of load and scale testing, retailers will see traffic spikes across their ecommerce site, mobile site and mobile app. Crashes not only result in missed opportunities and lost revenue; digital frustrations lead to weakened customer loyalty.

The focus for retailers on Black Friday weekend is to not only get the sale, but to save the sale - with 3 simple mobile app features.

  1. Turn Lines into Commerce Opportunities
    Use geo-fenced push notifications to deliver special offers to in-store shoppers waiting in the checkout line. This rewards them for their brand dedication and decreases purchase abandonment. Teasing your customer base with the promise of special offers like these is a great way to convert shoppers to download your app.

  2. Save the Sale
    Local inventory may run out, but using the barcode scanning feature in your mobile app ensures that shoppers can still purchase the products they want from the website. Added bonus: this decreases showrooming to your competitors.

  3. Segment Your Messaging
    Time-based push notifications are extremely successful with out-and-about shoppers during this busy retail weekend. Additionally, segmenting users will increase the relevance of any push program.
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Topics: Mobile Marketing, Mobile Apps, Push Notifications, Location-Based Marketing, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Holiday Season

QUARTZ:  To Compete with Online Shopping, Retailers Must Embrace Minimalism

Posted by Maya Mikhailov on Oct 27, 2016 10:00:00 AM

Article in Quartz
Written by Maya Mikhailov

Retail has an oversupply problem. For a long time, American consumers wanted more and more, so retailers obliged by expanding stores and product stock. But in order to thrive in this new shopping climate, retailers need to embrace the strategy of less is more.

Turn your store into a brand experience

America has 70% more retail space per capita than Canada, and more than six times that of Europe. That’s about 2,375 square feet per 100 people—23 square feet per person dedicated to your personal shopping whims!

But in the internet age, the reality is that no one needs that much retail space anymore (or if they ever needed 23 square feet each in the first place).

The role of physical stores has changed in the consumer psyche. Shoppers are rewarding nimble digital-first brands, such as Everlane, which practices “radical transparency” in product manufacturing and pricing. They clearly explain how the supply chain works to their customers and where margins are made. Another example is the seasonal Shoe Park in New York City, where customers trade their shoes at the door for a pair from the new collection. They can take the shoes for a test stroll through an indoor park, while enjoying Blue Bottle Coffee and Glossier’s cult-status makeup.

These new models are showing traditional retailers that a physical store should be an extension of the brand story, not a warehouse. In this way, the in-store experience isn’t dead; it’s just returning to its roots as retail theater.

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Topics: Mobile Marketing, Press, Mobile Apps, Location-Based Marketing, Market Research, In-Store Mobile, Omnichannel Retail, Apparel Retail, Beauty Retail

Whitepaper: 4 Keys to Mobile App Success

Posted by GPShopper on Oct 18, 2016 10:30:00 AM

“If you could build a digital experience for your best customers, what would that experience be?” 

Mobile apps offer brands and retailers the opportunity to create a special experience crafted to engage with their best customers to keep them coming back, to gain mindshare, and earn wallet share. That's not just referring to wallet share in the app, via mobile, or even e-Commerce; we're talking total spend.

With an app you have the opportunity to deliver an experience tailored for your best customers. You have them in the palm of your hand (although literally, you are in the palm of theirs). You don’t have to worry about efficiently driving them through the funnel and converting with every visit to the app. You can take time to create a memorable brand  experience.

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Topics: Mobile Marketing, Mobile Apps, Location-Based Marketing, Mobile Commerce, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Best Practices

eMarketer:  Fashion Inspiration Sends Mobile Users to Stores

Posted by GPShopper Press Coverage on Oct 14, 2016 10:00:00 AM

Article in eMarketer

Getting inspired about fashion on mobile phones does not typically lead to a mobile purchase, according to August 2016 research. It’s more likely to send users looking for brick-and-mortar stores.

US mobile phone users’ No. 1 action after searching for fashion inspiration on mobile was to find out where they can buy the item in-store. And women did this more often than their male counterparts, according to an August 2016 survey from mobile commerce platform GPShopper and YouGov. Younger users—those ages 18 to 34—were also more likely to do so than those ages 35 and older.

Men and women were about equally likely to search to make the purchase via mobile web, as well as to go to a retailer’s mobile app to complete the purchase.

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Topics: Mobile Marketing, Press, Mobile Apps, Location-Based Marketing, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Apparel Retail

Beauty App Must-Haves for the Millennial Shopper

Posted by Jocelyn Schoolsky on Oct 13, 2016 4:00:00 PM

Hi Beauty Brands, I’m Jocelyn Schoolsky, and I am your customer - a professional millennial female wanting to feel and look her best. 

Outside of work, I’m most passionate about the beauty industry. Not only do I have several close friends that work as makeup artists but I also spend countless hours watching YouTuber’s like Desi Perkins, Huda Beauty, Jaclyn Hill, Carli Bybel, LustreLux, and Kandee Johnson. In addition to YouTube, I also research products via beauty blogs, MakeupAlley and Snapchat. And guess what? I’m not the only one! There are millions of women just like me that do the exact same thing. 

I want you to build me an app, and I’d like to share why you should do it and how to make it great!

Millennials spend more than 3 hours a day on their mobile phone. Millennials also love shopping apps. And for the first time ever, mobile apps are outpacing mobile web commerce. Before you know it, apps will outpace desktop. If one of my favorite brands has an app, I am far more likely to shop with them. Why is that you ask? That app is at the forefront of my device and always top of mind and I expect to be treated like a VIP for having it.


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Topics: Mobile Marketing, Mobile Apps, Push Notifications, Location-Based Marketing, Omnichannel Retail, Best Practices, Beauty Retail

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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