A.C. Moore Improves App Engagement with GPShopper's Mobile Platform

Posted by Lauren Hand on Mar 8, 2017 9:37:04 AM

- Crafting app receives 15,000+ downloads in first four days of relaunch -

NEW YORK, NY, March 8, 2017 – Leading arts and crafts retailer, A.C. Moore, recently partnered with mobile app engagement platform, GPShopper, to relaunch its mobile application on both iOS and Android. The relaunch served to engage the retailer’s most loyal customers and bridge the gap between the physical and digital shopping worlds by offering a mobile reward card to loyalty members and promotions to in-store shoppers. 

Prior to the relaunch, A.C. Moore fielded an influx of customer requests for a new app experience by cultivating excitement around the upcoming release via e-mail blasts to rewards members, announcements on its social channels, in-store signage and overhead broadcasts, ads in the company’s print circular, and leveraging store associates as app ambassadors. The pre-launch buzz that A.C Moore created was a success: Within the first four days of relaunch, the app received over 15,000 downloads – more than five times the industry average.

“With this new iteration of our mobile app, we wanted to drive engagement, loyalty and in-store traffic,” said Anthony Piperno, Chief Marketing and Merchandising Officer of A.C. Moore. “The GPShopper platform was a natural choice to reach and exceed these goals.”

“The craft industry boasts one of the most enthusiastic customer bases in retail,” said Alex Muller, GPShopper’s CEO and Co-Founder. “We are excited to support A.C. Moore in further engaging its loyal following and building a successful omnichannel strategy.”

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Topics: Mobile Marketing, Press, Mobile Apps, Loyalty, Location-Based Marketing, GPShopper Clients, Benchmarks & Statistics, Omnichannel Retail, Best Practices

Retail Dive: Target Readying In-Store Mobile Payment Services

Posted by GPShopper Press Coverage on Jan 25, 2017 11:38:31 AM

Excerpt from Retail Dive article
Written by Daphne Howland

Dive Brief:

  • Target will bring payment capabilities to at least one of its mobile applications some time this year, Chief Information and Digital Officer Michael McNamara told Recode at last week's NRF Big Show 2017. A Target spokesperson confirmed the news to Retail Dive but declined to provide additional details.

  • McNamara told Recode that offering a way for shoppers to pay and use a mobile coupon “would make sense,” a comment suggesting that payment features would be added to Target's popular Cartwheel app, which communicates with customers in store, offering exclusive discounts and integrating third-party coupons. He also said that, at least at first, mobile payment would be exclusive to customers signed up for Target's REDcard, a store-branded debit or credit card that gives users 5% off all purchases and free shipping on all online purchases.
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Topics: Mobile Marketing, Press, Mobile Apps, Loyalty, Market Research, Mobile Commerce, Omnichannel Retail, Mobile Payments

Forrester Report: Choose the Right Metrics

Posted by Elizabeth Hoffman on Jan 11, 2017 12:11:00 PM

 

 

 

With the close of 2016, retailers are now auditing their holiday results and mobile apps to accurately and efficiently prepare for 2017. On Black Friday, consumers spent over $1.2 billion from their mobile device alone, shattering previous records. With the "mobile mind shift" retailers need to ensure their mobile apps are performing the way they should.

Yet when it comes to auditing, a Forrester Report reveals that very few businesses prioritize the right mobile goals. Instead, they tend to benchmark performance against the competition instead of a scorecard that that aligns with their own objectives and growth. Only 56% of digital businesses claim to measure success in mobile against a defined set of KPI's, even though key performance indicators are imperative to help reach business goals. 

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Topics: Mobile Marketing, Mobile Apps, Loyalty, GPShopper Clients, Mobile Commerce, In-Store Mobile

MarketWatch: Amazon Has Taken Convenience to a New Level and It’s Hurting Offline Rivals

Posted by GPShopper Press Coverage on Jan 9, 2017 2:26:37 PM

Excerpt from MarketWatch article
Written by Tonya Garcia

The easy transaction process that Amazon has mastered appeals to shoppers’ desire for convenience

Amazon.com Inc. is not only taking market share from traditional retailers Macy’s Inc. and Kohl’s Corp. It’s also setting new standards for customer service that are having an effect on the way bricks-and-mortar stores operate their businesses.

Consumers are still looking for quality products at a good price, signaled by the popularity of off-price retailers like T.J. Maxx, a TJX Cos. brand, or Burlington Stores Inc. But convenience is now becoming an important factor as we move past the recession and consumer health improves.

In recent days, there has been a lot of buzz around Amazon’s moves into fashion, with reports that it is one of the bidders for bankrupt American Apparel and speculation that it is launching a line of yoga pants and other athletic wear.

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Topics: Press, Mobile Apps, Loyalty, Market Research, Omnichannel Retail, Best Practices, Apparel Retail

How Product Returns Can Actually Increase Retail Revenue

Posted by Lauren Hand on Jan 3, 2017 2:31:53 PM

This week and throughout January, retailers should be focusing on customers who have money to burn, including consumers with gift cards and even those looking to make returns. 

Gift Card Redemption
61% of gift card holders spend more than the amount of their gift card, and 75% of those who overspend spend 60% more than the value of their card. Start pushing messaging through your mobile app and other channels that encourages customers to redeem! 

In-Store Returns 
No matter the channel where the item was purchased, returns should always be encouraged in-store. In your physical retail locations, your shoppers are surrounded by a bevvy of exchange options and new arrivals they may not have been tempted to buy if returning by mail.Offering your customers the convenience of in-store returns is a loyalty-driver, as well. An article from eMarketer cites Nordstrom’s decision to permit in-store returns
 of online purchases as an important step that recognizes that people want a brand’s service whenever and wherever they want it. Well over 60% of Nordstrom.com returns end up at its brick-and-mortar stores, leading to an additional 1 million store visits per year. 

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Topics: Mobile Marketing, Mobile Apps, Loyalty, Market Research, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Best Practices, Holiday Season, Apparel Retail

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The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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