Internet Retailer: Relationship Goals - Luxury Fashion, Meet Social Media

Posted by GPShopper Press Coverage on Feb 6, 2017 2:36:43 PM

Article in Internet Retailer
Written by Maya Mikhailov,
CMO and Co-Founder of GPShopper

Social media breaks down the traditional barriers between the average shopper and luxury. But high-end brands are still trying to figure out how to exploit the opportunity.

Luxury fashion has been defined by a certain inaccessibility to the average shopper. Above all else, these retailers are selling a lifestyle as much as they are a product. However, thanks to social media and the elite superstar influencers it gave rise to, those walls of exclusivity are being swiftly brought down.

Fashionistas are creating top-tier brand access and delivering it to legions of followers right from their smartphones. This dynamic shift doesn’t need to be a relationship killer, however, and with a smart tailored approach there’s potential for social and luxury to become fashion’s “it” couple. Of course, all relationships take work and certain building blocks are going to have to be set in place right from the start. 

Finding the right social #style #OOTD #inspo

Today’s shopper spends more than six hours a week hunting down fashion inspiration on their mobile phone, much of it on social media. Where else can a brand get an audience guarantee like that? Social and mobile content are the driving forces behind the latest fashion trends, luxury or otherwise. 

Many major fashion houses are responding with the expected, curated Instagram feeds and YouTube channels, in an effort to retain control over the brand reputation that has led them this far. Some, like Balmain and Gucci, have taken bold steps in the other direction with Snapchat. The platform’s fast, personal nature is ripe for behind-the-scenes runway content and messages from celebrity ambassadors. Offering a somewhat unfiltered look at the brand completely breaks with the traditional, manufactured approach reserved for the pages of Vogue. The key here is Snapchat’s clever delivery of what seems like a genuine experience without diluting a brand’s image or forfeiting total control to someone with 200,000 followers. That brief, personal glimpse into the “glam life” is sometimes all it takes to bring a fan fully into the path to purchase.

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Topics: Mobile Marketing, Press, Mobile Apps, Market Research, Omnichannel Retail, Best Practices

Retail Dive: Target Readying In-Store Mobile Payment Services

Posted by GPShopper Press Coverage on Jan 25, 2017 11:38:31 AM

Excerpt from Retail Dive article
Written by Daphne Howland

Dive Brief:

  • Target will bring payment capabilities to at least one of its mobile applications some time this year, Chief Information and Digital Officer Michael McNamara told Recode at last week's NRF Big Show 2017. A Target spokesperson confirmed the news to Retail Dive but declined to provide additional details.

  • McNamara told Recode that offering a way for shoppers to pay and use a mobile coupon “would make sense,” a comment suggesting that payment features would be added to Target's popular Cartwheel app, which communicates with customers in store, offering exclusive discounts and integrating third-party coupons. He also said that, at least at first, mobile payment would be exclusive to customers signed up for Target's REDcard, a store-branded debit or credit card that gives users 5% off all purchases and free shipping on all online purchases.
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Topics: Mobile Marketing, Press, Mobile Apps, Loyalty, Market Research, Mobile Commerce, Omnichannel Retail, Mobile Payments

Brands to Watch in 2017

Posted by Jocelyn Schoolsky on Jan 24, 2017 11:01:39 AM

As we turn our attention to a new year there are several brands I’ll be keeping a close eye on in 2017. From fast fashion and beauty to athleisure and accessories, these companies are leveraging digital with a mobile focus to reach their fans wherever they are.

Fast Fashion

If there’s one thing I know, it’s that fast fashion is here to stay. Speaking of fast fashion, boohoo is quickly becoming an industry leader. The UK-based retailer has grown quite rapidly and is giving its competitors a run for their money by offering affordable yet quality fashion. Boohoo clearly understands its consumer, and continues to push boundaries by adding additional brands to its portfolio, offering targeted promotions, expanding internationally and engaging with its customers on a daily basis via social media. Per recent news, boohoo is also expected to acquire Nasty Gal for $20 million. In a world where most retailers are shuttering stores and filing for bankruptcy, boohoo has been on an upward trend and reported a 47% increase in total sales. Its strong digital presence and consumer app has contributed to their extremely loyal customer base - a whopping 5.1 million active users!

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail

MarketWatch: Amazon Has Taken Convenience to a New Level and It’s Hurting Offline Rivals

Posted by GPShopper Press Coverage on Jan 9, 2017 2:26:37 PM

Excerpt from MarketWatch article
Written by Tonya Garcia

The easy transaction process that Amazon has mastered appeals to shoppers’ desire for convenience

Amazon.com Inc. is not only taking market share from traditional retailers Macy’s Inc. and Kohl’s Corp. It’s also setting new standards for customer service that are having an effect on the way bricks-and-mortar stores operate their businesses.

Consumers are still looking for quality products at a good price, signaled by the popularity of off-price retailers like T.J. Maxx, a TJX Cos. brand, or Burlington Stores Inc. But convenience is now becoming an important factor as we move past the recession and consumer health improves.

In recent days, there has been a lot of buzz around Amazon’s moves into fashion, with reports that it is one of the bidders for bankrupt American Apparel and speculation that it is launching a line of yoga pants and other athletic wear.

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Topics: Press, Mobile Apps, Loyalty, Market Research, Omnichannel Retail, Best Practices, Apparel Retail

How Retailers Should Wrap Up the Holiday Season

Posted by Lauren Hand on Jan 5, 2017 11:00:00 AM

As the holiday season comes to an end, retailers are stepping back and looking at their mobile marketing wins while putting plans in place for 2017. But before plodding ahead with new initiatives, there are two things they can do to close the full circle of holiday marketing. 

Encourage Reviews
If you’ve been nurturing your shoppers at every point of their holiday purchase journey, now is the time to leverage the power of the pleased customer. Send follow-up emails, push, and in-app notifications encouraging your shoppers to rate their recent purchases, and your mobile app! Not only do ratings and reviews play a heavy role in the App Store ranking system, good reviews help you stand out from the pack, giving your brand credibility.

Some 92% of consumers say the average star rating on an online store for a mobile app influences their decision to download, according to a recent report from Apptentive. Moreover, 59% of consumers say they usually or always check an app's ratings and reviews before downloading, even if everything else checks out.

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Best Practices, Holiday Season, Apparel Retail

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