8 Best Practices for Push Notifications

Posted by Jocelyn Schoolsky on Oct 9, 2018 8:00:00 AM

If done right, push notifications can drive app engagement, revenue and retention in a huge way.

But far too often, brands and retailers become blast happy – over sending generic messages and irritating the consumer. In turn, app users are 60% more likely to turn off notifications altogether.

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Topics: Lifestyle Retail, Beauty Retail, Best Practices, Omnichannel Retail, Market Research, Location-Based Marketing, Apparel Retail, eCommerce

Shop.org 2018 Recap: In-store Technologies and Community

Posted by Jocelyn Schoolsky on Sep 20, 2018 9:00:00 AM

After three fun filled days in Vegas, it’s time to go home. And while I’ve attended Shop.org five different times, I still left with new connections and a plethora of knowledge. This year, the topics I found most interesting were surrounding in-store technologies and community.

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Topics: Lifestyle Retail, Beauty Retail, Best Practices, Omnichannel Retail, Market Research, Location-Based Marketing, Apparel Retail, eCommerce, Mobile Payments

Keeping Up with the Holiday Consumer

Posted by Jocelyn Schoolsky on Sep 13, 2018 8:30:00 AM

Half of all shoppers have had problems with retailers during the holidays - primarily with shipping and inventory management. Our latest consumer survey uncovered this and more of their pet peeves, as well as what they want most from retailers during this busy shopping season.

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Topics: Lifestyle Retail, Beauty Retail, Best Practices, Omnichannel Retail, Market Research, Location-Based Marketing, Apparel Retail, eCommerce, Mobile Payments

Our 5 Favorite In-store Experiences

Posted by Jocelyn Schoolsky on Aug 28, 2018 9:00:00 AM

Great in-store experiences keep the customer coming back for more. The real question is, can better in-store shopping practices increase dollar spend and brand loyalty?

After visiting dozens of stores across the country, I wanted to share my favorite in-store experiences with you. Below is a list of the criterion I used to measure each:

  • Is the store Instagrammable?
  • Does the brand offer an interactive experience?
  • Is merchandise organized and easily shoppable with little clutter?
  • Are the store associates attentive and helpful but not overly salesy?
  • Is the store inventory and décor unique?
  • Does the retailer allow customers to test out or sample products?
  • Is their great cell reception in-store? If not, does the store offer Wi-Fi?
  • If the retailer or brand has an app, do they offer in-store mode or utilize personalized geofence push notifications?
  • Is the checkout process seamless?
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Topics: Lifestyle Retail, Beauty Retail, Best Practices, Omnichannel Retail, Market Research, Location-Based Marketing, Apparel Retail, eCommerce, Mobile Payments

77 Percent of Consumers Value Credit Card Features In-App

Posted by GPShopper Press Coverage on Aug 24, 2018 9:48:23 AM

Excerpt from Synchrony press release

According to new data from the Synchrony 2018 Digital Study77 percent of consumers rated credit card features on an app as very or extremely valuable.SyPI-Apply

The study comes as SyPI, Synchrony’s native app plug-in, hit $1 billion in credit card bill payments since the product’s launch in 2016. SyPI is embedded within a retailer’s app and functions as a complete credit experience - consumers can apply for credit, perform all servicing functions, view available rewards certificates, and more, without leaving the retailer’s mobile app.

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Topics: Omnichannel Retail, Benchmarks & Statistics, Market Research, Mobile Payments, Mobile Apps, GPShopper Clients, Press