Crate and Barrel Case Study: Furnishing a Successful Mobile App Strategy

Posted by Jocelyn Schoolsky on May 18, 2018 8:00:00 AM

In 2016, Crate and Barrel knew it wanted to enhance its omnichannel experience by expanding its registry app into shopping. With average consumers spending three hours a day on their mobile devices and 51% of purchases being made in-app, the retailer knew it had a real opportunity to expand the breadth of how the app could support more customers. 

While every digital channel is important, app shoppers typically makeup the top 10% of a retailer's customer base but account for 50% of overall revenue. 

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Topics: Mobile Apps, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Case Studies, Lifestyle Retail

A Guide to Acquiring Retail App Users 

Posted by Lauren Hand on Apr 5, 2018 10:00:00 AM

Whether you're launching a new app or trying to grow your user base, highlighting your app’s best features is crucial in convincing customers to download it.

Communicating the launch of your app to your current email database is a good first step in leveraging your loyal consumers across channels. You can also leverage social channels, in-store signage and associates, and your mobile web presence to best market your app.

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Topics: Mobile Apps, Push Notifications, In-Store Mobile, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail, eCommerce

Meet with GPShopper at Magento's Imagine Conference

Posted by Elizabeth Hoffman on Apr 4, 2018 10:07:00 AM

GPShopper will make it's Imagine debut with Magento this year at the Wynn in Las Vegas, April 23 -25. Each year, Imagine connects Magento's Global Commerce Ecosystem of merchants,  partners, developers and ecommerce leaders to share key insights and forge new business partnerships. This year, GPShopper is excited to show how Magento clients can extend the benefits of their ecommerce site to reach mobile consumers using apps and drive them in-store.

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Topics: Mobile Apps, eCommerce, Magento

Millennial Shopping Trends

Posted by Jocelyn Schoolsky on Mar 12, 2018 9:00:00 AM

Born between 1979 and 1996, Millennials are the largest defined generation, accounting for nearly one quarter of the US population. That’s approximately 78 million Millennials… and there have been nearly as many articles published about this highly discussed demographic. So why do I feel another is needed?

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Topics: Mobile Apps, Mobile Payments, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail, eCommerce

Tillys Mobile App: A Whole New Game for Retailers 

Posted by Lauren Hand on Feb 28, 2018 10:00:00 AM

In Summer 2017, Tillys teamed up with GPShopper to relaunch its mobile app. The buzz surrounding the relaunch was massive thanks to a scavenger hunt that utilized augmented reality (AR) to encourage consumers — particularly young ones — to engage with the brand. 

The retailer joined forces with YouTube influencer Shonduras on a back-to-school campaign. The goal? To boost in-store traffic by combining AR, social media, influencer marketing and gamification through digital elements. Shonduras, who has more than 1 million subscribers on YouTube, hosted the contest and provided in-app hints to participants about where they could find and collect virtual coins in-store.

The campaign demonstrated how retailers can use smartphone technology to draw consumers into stores, motivating offline behavior with an online initiative and bridging the digital and physical shopping experience.

Learn how Tillys achieved omnichannel success.

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Topics: Mobile Apps, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Case Studies, Lifestyle Retail