2018 Mobile Retail Holiday Planning Checklist

Posted by Jocelyn Schoolsky on Sep 4, 2018 5:00:00 PM


Last year, Adobe reported $108.2 billion in online sales generated between November and December, an increase of 14.7 percent year over year. In response, we’ve designed an in-depth mobile holiday checklist to help you achieve maximum success across all of your digital channels.

Learn the best timing for:

  • Increasing your paid search ads
  • Load and scale testing your app, and hardening your app code
  • Introducing new video content
  • Sending your customers shipping deadline reminders
  • Shifting your marketing focus to the last-minute shopper 

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Topics: Infographics, Mobile Apps, Push Notifications, Location-Based Marketing, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Case Studies, Best Practices, Apparel Retail, Lifestyle Retail, eCommerce

77 Percent of Consumers Value Credit Card Features In-App

Posted by GPShopper Press Coverage on Aug 24, 2018 9:48:23 AM

Excerpt from Synchrony press release

According to new data from the Synchrony 2018 Digital Study77 percent of consumers rated credit card features on an app as very or extremely valuable.SyPI-Apply

The study comes as SyPI, Synchrony’s native app plug-in, hit $1 billion in credit card bill payments since the product’s launch in 2016. SyPI is embedded within a retailer’s app and functions as a complete credit experience - consumers can apply for credit, perform all servicing functions, view available rewards certificates, and more, without leaving the retailer’s mobile app.

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Topics: Press, Mobile Apps, GPShopper Clients, Market Research, Benchmarks & Statistics, Omnichannel Retail, Mobile Payments

WWD: Personalization in the Age of Artificial Intelligence

Posted by Alex Muller on Jun 5, 2018 11:14:00 AM

Are you ready to hire 10,000 marketing managers to compete with AI?

For the better part of a decade, retail has looked to “personalization” as its primary marketing strategy in an effort to combat a rapidly deteriorating landscape. It’s time to admit it’s not working. True personalization, a 1:1 marketing experience between the brand and the consumer, is incredibly difficult, if not impossible with the current tools at a marketing team’s disposal. In fact, it would probably take upward of 10,000 marketing managers to pull such a strategy off. Artificial intelligence and machine learning, on the other hand, could handle it in mere minutes.

With a rising number of store closures this year, already up to at least 3,000, retailers can’t deny they’re struggling to find a strategy that works across the board to bring shoppers back into the fold and generate the loyalty they desperately need. AI, particularly as a marketing function, has the transformative power to cure some of these ills, but as it stands, only major companies like Amazon or Google are harnessing the technology in a way that impacts the bottom line. The challenge many brands face is how to catch up or even begin to compete.

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Topics: Press, Mobile Apps, Location-Based Marketing, In-Store Mobile, Omnichannel Retail, Best Practices, eCommerce

eMarketer: Why Some Tech Fails to Dazzle

Posted by GPShopper Press Coverage on Jun 1, 2018 9:55:00 AM

Shoppers are more receptive to 'scan and go' than facial recognition

Retailers often bank on new in-store features being transformative, only to be met with consumer resistance. So, what makes a shopper receptive to a retail innovation?
 
A new study from GPShopper found differing attitudes among US internet users when it asked about two forms of emerging retail technology: facial recognition and “scan-and-go” initiatives. Regarding facial recognition technology, 45% of respondents had privacy concerns. But more importantly, 49% simply don’t believe the technology will improve their shopping experience.
 
In contrast, 48% of respondents said scan-and-go technology, which allows shoppers to use a retailer-provided device or mobile app to scan items and pay by smartphone, would make shopping easier. And 43% would rather try this method than wait in a checkout line. Consumers showed the most interest for using this tech at grocery stores (50%), followed by retailers specializing in home goods (30%), apparel (27%) and beauty (25%).
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Topics: Press, Mobile Apps, Market Research, In-Store Mobile, Omnichannel Retail, Best Practices

Extend Mobile Commerce - Meet With Us at Salesforce Connections

Posted by Elizabeth Hoffman on May 30, 2018 10:35:00 AM

When it comes to shopping, customers are reaching for their mobile devices first. Apps convert at 3.7x the rate of mobile web and 46 percent of app users say a brand's app inspires them to visit the store more often - so retailers need a mobile app strategy.

As a solid Salesforce partner, we're able to extend the benefits of your ecommerce site to mobile users. GPShopper is the first and only mobile app platform to launch a direct certified integration into their Open Commerce API (OCAPI) and Mobile First Reference Architecture (MFRA) so you can launch a mobile app right away, enabling: 

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Topics: Mobile Apps, Loyalty, In-Store Mobile, Salesforce Commerce Cloud