Glossy: Customization in Beauty Retail is on the Rise

Posted by GPShopper Press Coverage on Feb 16, 2018 1:32:56 PM

Excerpt from Glossy article
Written by Jessica Schiffer

It’s no longer enough to personalize beauty products with a shopper’s name or favorite color. Today’s consumers are seeking out brands that allow them to customize everything about a product, down to its formulation.

To satisfy this, a crop of brands across the cosmetics, hair-care and skin-care categories have popped up in the last few years to offer bespoke products, and the trend shows no signs of slowing down. A report last year from GlobalData found that a growing number of consumers, then at 61 percent, found the concept highly appealing.

“The push toward customization is linked closely to the beauty space’s desire to appeal to a diverse and global clientele,” said Maya Mikhailov, CMO and co-founder of retail app developer GPShopper. “Standards of beauty are shifting from traditional norms, and consumers are increasingly demanding beauty products that not only offer more choice, but also help them express their individuality.”

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Topics: Press, Mobile Apps, In-Store Mobile, Omnichannel Retail, Beauty Retail

Salesforce certifies first direct mobile integration to OCAPI

Posted by Elizabeth Hoffman on Feb 15, 2018 1:21:00 PM

  

Salesforce recently certified the first and only direct mobile integration into their Open Commerce API (OCAPI)  with GPShopper. This strengthened partnership allows retailers to extend the benefits of their ecommerce site to mobile, to further engage with customers. 

With the direct integration, retailers are now able to take advantage of added benefits previously unavailable to them, such as:

  • Real Time Data Updates: unlike a cartridge that's constantly having to pull in data causing roll outs to take a little longer, the open commerce API makes it possible to call data in real time. Any updates now made to your ecommerce site will be reflected within 15 minutes on the app - promoting new revenue opportunities.
  • Speed to Market: with the certified integration, Salesforce Commerce Cloud clients can now launch a mobile app to market in unprecedented time.
  • Scalable & Secure: the integration allows for a more stable app for enhanced performance and native mobile app and experience.
  • No Cartridge Install Required: with the open commerce API, GPShopper just has to 'plug in' for you to see mobile benefits.
  • OCAPI Certified Integration : direct certified integration of GPShopper's SDK with Salesforce Commerce Cloud's OCAPI. The full API integration is the best technical solution for SFCC clients.
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Topics: Mobile Apps, Loyalty, Market Research, In-Store Mobile

2018 HOT LIST – Emerging Retailers to Watch in the Coming Year

Posted by Jocelyn Schoolsky on Feb 8, 2018 10:48:35 AM

2018 will be all about emerging brands that deliver unique and authentic experiences to their customers. Although many are digital natives, they are actively pursuing expansion strategies which include pop-ups and permanent storefronts. Whether it be Parisian style, sneaker culture, gender fluidity, authenticity or - my favorite theme - sustainability, I’ve uncovered a stellar list of innovative retailers to watch this year. 

Stadium Goods

Perhaps you have heard about the billion-dollar sneaker resale market? Limited edition sneakers are the must-have of stylish workwear and streetwear. In today’s workplace, an in-demand pair of kicks has become the new necktie, but so much more modern and comfortable. Whether you’re a sneakerhead or not, Stadium Goods is your one stop shop for highly sought-after streetwear and sneakers. While the sneaker resale market is quite saturated, the two-year-old marketplace is booming. Though Stadium Goods has its fair share of competitors, it has a great handle on both its brick and mortar and mobile strategy. Stadium Goods has two locations in New York City and recently launched its first app. If you haven’t been so lucky this Yeezy Season, head on over to Stadium Goods – you’ll be sure to find the latest Blue Tint colorway.

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Topics: Mobile Apps, Loyalty, GPShopper Clients, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

Business Insider: Companies like Amazon and Starbucks are Testing Cashless Stores

Posted by GPShopper Press Coverage on Jan 29, 2018 2:18:07 PM

Excerpt from Business Insider article
Written by Kate Taylor

This week, Amazon finally opened the doors of its futuristic grocery store, Amazon Go, in Seattle. The cash-free store allows customers to simply walk out without paying at a cash register, with the proper money simply being charged to their Amazon account. 

Amazon isn't the only company experimenting with cashless. The popular salad chain Sweetgreen announced it was going completely cash-free in late 2016, and Starbucks recently opened a cashless store in Seattle. 

"Mobile payment in the U.S. has grown to over 30% of total tender," Starbucks CEO Kevin Johnson said in a call with investors on Thursday. "The ubiquity of mobile and credit card payment is enabling us to begin an exploration of cashless stores in the US."

Maya Mikhailov, the CMO of retail app developer GPShopper, told Business Insider that quick-service restaurants and other chains, such as Sweetgreen and Starbucks, are set to lead the way in the revolution against cash. Going cashless can speed up service, dissuade theft, and allow companies to gather more information on shoppers by linking them to digital loyalty programs. 

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Topics: Press, Mobile Apps, In-Store Mobile, Omnichannel Retail, Mobile Payments

Adweek: Salesforce Is Making It Even Easier to Create Shoppable Posts on Instagram

Posted by GPShopper Press Coverage on Jan 24, 2018 10:17:46 AM

Article in Adweek
Written by Ann-Marie Alcántara

If a picture is worth a thousand words, how much is a shoppable image on Instagram worth?

Announced at last week’s National Retail Federation conference, Salesforce Commerce Cloud revealed that retailers can now use their entire product catalog to create shoppable posts on Instagram. This includes product details like the price, name and a short description.

The new integration is seen by many industry insiders as vital to the growth of ecommerce in a mobile-first world. As users continue to shop through their phones, reducing the steps between discovery and purchase becomes necessary. And as Instagram continues to grow as an important tool for marketers, creating opportunities to make purchases on the platform makes sense for everyone: retailer, platform and user.

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Topics: Press, Mobile Apps, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Salesforce Commerce Cloud