Retail Dive: Target Readying In-Store Mobile Payment Services

Posted by GPShopper Press Coverage on Jan 25, 2017 11:38:31 AM

Excerpt from Retail Dive article
Written by Daphne Howland

Dive Brief:

  • Target will bring payment capabilities to at least one of its mobile applications some time this year, Chief Information and Digital Officer Michael McNamara told Recode at last week's NRF Big Show 2017. A Target spokesperson confirmed the news to Retail Dive but declined to provide additional details.

  • McNamara told Recode that offering a way for shoppers to pay and use a mobile coupon “would make sense,” a comment suggesting that payment features would be added to Target's popular Cartwheel app, which communicates with customers in store, offering exclusive discounts and integrating third-party coupons. He also said that, at least at first, mobile payment would be exclusive to customers signed up for Target's REDcard, a store-branded debit or credit card that gives users 5% off all purchases and free shipping on all online purchases.
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Topics: Mobile Marketing, Press, Mobile Apps, Loyalty, Market Research, Mobile Commerce, Omnichannel Retail, Mobile Payments

Brands to Watch in 2017

Posted by Jocelyn Schoolsky on Jan 24, 2017 11:01:39 AM

As we turn our attention to a new year there are several brands I’ll be keeping a close eye on in 2017. From fast fashion and beauty to athleisure and accessories, these companies are leveraging digital with a mobile focus to reach their fans wherever they are.

Fast Fashion

If there’s one thing I know, it’s that fast fashion is here to stay. Speaking of fast fashion, boohoo is quickly becoming an industry leader. The UK-based retailer has grown quite rapidly and is giving its competitors a run for their money by offering affordable yet quality fashion. Boohoo clearly understands its consumer, and continues to push boundaries by adding additional brands to its portfolio, offering targeted promotions, expanding internationally and engaging with its customers on a daily basis via social media. Per recent news, boohoo is also expected to acquire Nasty Gal for $20 million. In a world where most retailers are shuttering stores and filing for bankruptcy, boohoo has been on an upward trend and reported a 47% increase in total sales. Its strong digital presence and consumer app has contributed to their extremely loyal customer base - a whopping 5.1 million active users!

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail

Forrester Report: Choose the Right Metrics

Posted by Elizabeth Hoffman on Jan 11, 2017 12:11:00 PM

 

 

 

With the close of 2016, retailers are now auditing their holiday results and mobile apps to accurately and efficiently prepare for 2017. On Black Friday, consumers spent over $1.2 billion from their mobile device alone, shattering previous records. With the "mobile mind shift" retailers need to ensure their mobile apps are performing the way they should.

Yet when it comes to auditing, a Forrester Report reveals that very few businesses prioritize the right mobile goals. Instead, they tend to benchmark performance against the competition instead of a scorecard that that aligns with their own objectives and growth. Only 56% of digital businesses claim to measure success in mobile against a defined set of KPI's, even though key performance indicators are imperative to help reach business goals. 

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Topics: Mobile Marketing, Mobile Apps, Loyalty, GPShopper Clients, Mobile Commerce, In-Store Mobile

How Retailers Should Wrap Up the Holiday Season

Posted by Lauren Hand on Jan 5, 2017 11:00:00 AM

As the holiday season comes to an end, retailers are stepping back and looking at their mobile marketing wins while putting plans in place for 2017. But before plodding ahead with new initiatives, there are two things they can do to close the full circle of holiday marketing. 

Encourage Reviews
If you’ve been nurturing your shoppers at every point of their holiday purchase journey, now is the time to leverage the power of the pleased customer. Send follow-up emails, push, and in-app notifications encouraging your shoppers to rate their recent purchases, and your mobile app! Not only do ratings and reviews play a heavy role in the App Store ranking system, good reviews help you stand out from the pack, giving your brand credibility.

Some 92% of consumers say the average star rating on an online store for a mobile app influences their decision to download, according to a recent report from Apptentive. Moreover, 59% of consumers say they usually or always check an app's ratings and reviews before downloading, even if everything else checks out.

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Best Practices, Holiday Season, Apparel Retail

GPShopper Co-Founder to Speak at CES Digital Money Forum

Posted by GPShopper on Jan 4, 2017 9:00:00 AM

GPShopper's CMO and Co-Founder, Maya Mikhailov, will be speaking on a panel at the Digital Money Forum at the Consumer Electronics Show this week. Heading to CES? Join us! 


Thursday, January 5, 2017
10:45 AM-11:15 AM
LVCC North Hall | N259


The Digitization of Commerce & Frictionless Payments

Technology is driving massive shifts in consumer expectations and shopping behaviors. We will explore how retail digitization is changing customer engagement, transforming the shopping experience and impacting other areas of retail commerce. This panel will discuss the industry’s future.

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Topics: Mobile Marketing, Press, Mobile Apps, Industry Events, Mobile Commerce, Omnichannel Retail, Mobile Payments, Apparel Retail

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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