Visit GPShopper at Shop.org 2017

Posted by Elizabeth Hoffman on Sep 19, 2017 10:00:00 AM

Shop.org is the digital and ecommerce event of the year for retailers, with over 200 brands and industry leaders coming together to discuss new ways to innovate the customer experience.

This year, Shop.org is heading to LA and will take place September 25-27. GPShopper will be in attendance at booth #718 to share details on how the best retailers and brands are using mobile apps to connect with consumers.

 Book a Meeting

Learn about the exciting updates we recently made to our platform, such as:

  • Emoji Notifications - emoji's are now displayed in the notification bar as well as the push notification inbox - adding fun to your app experience
  • Banner Support for GIFs - animate GIFs within the app
  • Email Capture - collect email addresses from app users as they give feedback for ongoing outreach
  • Personalize Promotions - sell more with tailored promotions to users using smart segmentation
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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Mobile Commerce

Are You Ready for iOS 11? Get The Inside Guide

Posted by Elizabeth Hoffman on Sep 7, 2017 10:06:27 AM

Apple is set to release iOS 11 next week and with it, consumers are expected to upgrade the way they engage with each other and your brand.

  • Automatic App Offloads -unused apps will automatically be offloaded when a user is low on storage. Learn how to protect your app.
  • Limited App Reviews - Apple is limiting how users are shown reviews and how many times they are prompted. Learn how to optimize your review strategy.
  • Augmented Reality  - a new ARKit will make it easier to incorporate AR into apps, taking advantage of cameras & sensors on the iPhone.
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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Mobile Commerce

GPShopper Platform 4.6 Gets GIFy With It

Posted by Lauren Hand on Aug 23, 2017 10:03:00 AM

The latest update to GPShopper's mobile commerce and engagement platform allows retail clients to enhance their mobile apps with animated GIFs, emojis, and additional opportunities for personalized marketing.

With Platform 4.6, retailers can advantage of the following features that are only available with GPShopper:

GIF Banners
Control Center now supports animated GIF banners! Marketers can use animation to promote flash sales, new items, and promotions to their entire app audience or a specific segment of users based on geographic region, gender, spend threshold or any other defined customer group for maximum impact.

Emoji Notifications
Emojis can now be displayed in the push notification bar as well as the inbox, adding fun to the customer app experience. Emojis can easily be peppered into push messages using GPShopper's Control Center. 

Email Capture
Retailers can collect email addresses from app users as they give feedback for ongoing outreach. 

Personalized Promotions
Promotions using smart segmentation increase app traffic and conversions.

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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Mobile Commerce

WWD: Retail Could Get a Big Boost by What’s Written on a Shopper’s Face

Posted by GPShopper Press Coverage on Aug 22, 2017 11:13:23 AM

Article in WWD
Written by Lauren Olsen

GPShopper’s Maya Mikhailov talked facial recognition technology and the power behind what a customer’s expression communicates.

Retailers are scrambling for solutions in an oversaturated and increasingly crowded market. While many are feeling the growing pains, some have gone beyond marketing strategies and rebranding measures. The latest headline-making technology to experiment with tactics to better understand consumer behavior and mind-sets is facial recognition software.

With the filing of a patent to deploy said technology, Wal-Mart Stores Inc. has garnered attention for the potential of deploying the technology at scale. What does this mean? Video cameras might one day be in stores to surveil — and analyze — the emotions of its customers. Instances of dissatisfaction will be noted and addressed. Over time, these insights could lead to better analyses of patterns in purchase behavior — and they might help stabilize the present, shaky ground on which the fate of brick-and-mortar rests.

Considered an over-step of individual privacy boundaries to some, but a genius customer service strategy to others, Maya Mikhailov, chief marketing officer and co-founder at retail mobile app developer GPShopper, shared her take on this technology — and what it could mean for retail — with WWD.

WWD: How big of a trend is facial expression recognition technology right now?

Maya Mikhailov: It appeared several years ago, but has not been widely rolled out in retail. Or, at least, retailers are not openly admitting publicly to it yet. There is reason to believe it will play an increasing role on our mobile devices, especially since Apple purchased Emotient, a leading provider of facial expression technology, over a year ago. Many of our devices — from laptops to ATMs — are allowing us to log in with our faces, which stands to reason that these devices would also want to tailor experiences to us based on the expression we are wearing.

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Topics: Mobile Marketing, Press, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Apparel Retail, Lifestyle Retail

Mobile Marketer: Tilly's Taps AR and YouTube Star Shonduras for In-Store Push

Posted by Lauren Hand on Aug 8, 2017 11:06:54 AM

Excerpts from an article in Mobile Marketer
Written by Robert Williams

Tilly's, the teen retailer with 221 stores in the U.S., launched a mobile scavenger hunt this week that urges shoppers to visit its stores and win discounts. The promotion uses augmented reality (AR) to let app users search stores for prizes. 

Shonduras, the online star with more than 1 million subscribers on his YouTube channel, is hosting the contest and frequently hints to mobile users where to collect virtual coins in stores. Android and iOS users who collect enough coins are then offered prizes and discounts, as Shonduras demonstrates in a YouTube video. The scavenger hunt runs August 1-14.

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Topics: Mobile Marketing, Press, Mobile Apps, Location-Based Marketing, GPShopper Clients, Mobile Commerce, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Apparel Retail, Lifestyle Retail

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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