Forrester Report: Make Smart Mobile Choices

Posted by Elizabeth Hoffman on Dec 7, 2017 11:35:00 AM

  

With the close of 2017, it's time for retailers to start thinking about their mobile app strategy for 2018.

Over 60 percent of online traffic and 42 percent of sales this Black Friday came from mobile devices - accounting for $1.5 billion in online revenue. Furthermore, consumers will use their mobile devices to purchase $77 billion in goods this year and will influence an additional $1.1 trillion in spend on top of that. It's no wonder that digital businesses are making it a priority to engage with consumers on their mobile devices. However, a recent Forrester Report found that few businesses take mobile far enough and fail to make use of unique mobile capabilities.

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Topics: Mobile Marketing, Mobile Apps, Loyalty, Market Research, Mobile Commerce, In-Store Mobile

Consumers Will Tell Retailers How to Improve their Holiday Shopping Experience this Year

Posted by Lauren Hand on Nov 15, 2017 10:01:08 AM

Holiday shopping is stressful. So much so, that shoppers are avoiding the season by getting their shopping done early. We released our “Reality of Holiday Retail: Keeping Up With the Consumer” report today, which found nearly one in three U.S. holiday shoppers (32%) would begin their shopping in October to avoid Holiday Crush during the season.

The study (conducted online with third party research firm YouGov) looks at how consumers are approaching holiday shopping this year and what retailers can do to best serve their customers. However, in order for retailers to meet the needs of their customers, they must understand their pain points and how to fix them.

FIXING THE BIGGEST PAIN POINTS

Nearly half (48%) of shoppers have had problems with retailers during the holiday season. Those problems start with shipping and inventory management. One in three (33%) of these shoppers reported paying extra for shipping on a gift that did not arrive on time, which is likely why more than one in four (28%) consumers are still start their holiday shopping in-store. Thirty-five percent of shoppers noted their gifts arrived late, despite having ordered by the last “ship by” date, while 22 percent missed the last “ship by” date and couldn’t get their gift in time.

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail

Black Friday Goes Mobile.. To The Tune of $1 Billion

Posted by Elizabeth Hoffman on Oct 19, 2017 11:00:00 AM

Last year, Black Friday became the first day in retail history to surpass $1 billion in revenue from mobile devices. In response, we've designed a holiday mobile app planning calendar to help you drive digital and in-store sales with proven mobile strategy tips. 

 

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Shoppers have moved beyond using mobile as a research tool and are now relying on mobile apps for shopping checklists, price checks, in-store navigation, coupons and of course, completing purchases. It's easier than ever for shoppers to start their Black Friday shopping on their couch on Thanksgiving day itself, without having to worry about setting the alarm for an early 'Black Friday' wake up call. 

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Topics: Mobile Marketing, Mobile Apps, Mobile Commerce, Holiday Season

Visit GPShopper at Shop.org 2017

Posted by Elizabeth Hoffman on Sep 19, 2017 10:00:00 AM

Shop.org is the digital and ecommerce event of the year for retailers, with over 200 brands and industry leaders coming together to discuss new ways to innovate the customer experience.

This year, Shop.org is heading to LA and will take place September 25-27. GPShopper will be in attendance at booth #718 to share details on how the best retailers and brands are using mobile apps to connect with consumers.

 Book a Meeting

Learn about the exciting updates we recently made to our platform, such as:

  • Emoji Notifications - emoji's are now displayed in the notification bar as well as the push notification inbox - adding fun to your app experience
  • Banner Support for GIFs - animate GIFs within the app
  • Email Capture - collect email addresses from app users as they give feedback for ongoing outreach
  • Personalize Promotions - sell more with tailored promotions to users using smart segmentation
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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Mobile Commerce

Are You Ready for iOS 11? Get The Inside Guide

Posted by Elizabeth Hoffman on Sep 7, 2017 10:06:27 AM

Apple is set to release iOS 11 next week and with it, consumers are expected to upgrade the way they engage with each other and your brand.

  • Automatic App Offloads -unused apps will automatically be offloaded when a user is low on storage. Learn how to protect your app.
  • Limited App Reviews - Apple is limiting how users are shown reviews and how many times they are prompted. Learn how to optimize your review strategy.
  • Augmented Reality  - a new ARKit will make it easier to incorporate AR into apps, taking advantage of cameras & sensors on the iPhone.
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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Mobile Commerce

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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