GPShopper Kicks Off Summer With Rooftop Party

Posted by Elizabeth Hoffman on Jul 12, 2017 11:00:00 AM

At GPShopper, we believe the best way to welcome summer is with a proper party. So, on Thursday, June 22nd, we hosted a 'Summer in Retail' rooftop party and welcomed over 150 people to kick off summer in style at our new location in the Flatiron District.

Christening the new rooftop deck designed by the same architects that created the infamous High Line,the rooftop party brought together leaders in the retail industry to relax, network, and simply enjoy the festivities. Attendees sipped 'app-solute summer' signature cocktails as well as other spirits, dined on hors d'oeurves, danced to music by SoundCloud, and made signature 'GIFs' at our custom photobooth.

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Topics: Mobile Marketing, Omnichannel Retail

Over One Third of Consumers Typically Feel Nothing When Shopping In-Store

Posted by GPShopper on Jun 21, 2017 9:25:50 AM

New GPShopper report uncovers consumers reaction to today’s shopping experience

GPShopper, the leading mobile commerce and engagement platform for retailers that want to create custom app experiences for customers, released its “Reality of Retail: Consumer Connection” report that found more than one third of consumers typically feel nothing when asked what their initial reaction was when shopping in-store. 

The study, conducted online with third party research firm YouGov, looks at not only how consumers who own a smartphone feel about the current in-store experience, but what innovations they want retailers to incorporate– whether digital or physical. 

Download the Full Report

GPShopper’s consumer emotion matrix measures how American shoppers typically feel when shopping in-store.

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Topics: Infographics, Mobile Marketing, Press, Mobile Apps, Loyalty, Location-Based Marketing, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Grocery Retail, Apparel Retail, Beauty Retail, Lifestyle Retail

Apple 'Turns It Up To 11'

Posted by Simon Schwartz on Jun 12, 2017 2:52:35 PM

Apple kicked off its annual Worldwide Developers Conference (WWDC) last week by announcing and previewing its upcoming iOS 11, which will be released this Fall. iOS 11 offers several key enhancements including a redesigned App Store experience, Person to Person Apple Pay, ARKit & Business Chat. Check out the details and how they may affect your apps below. 

Businesses Get Chatty

Apple is introducing the opportunity for brands to interact with customers directly from the Messages app for sales, service and support. Built as an iMessage app extension, the Business Chat functionality will be accessible from your app, Safari, Siri, Spotlight Search and Maps. Based on Apple’s introduction of Apple Pay iMessage integration, it is highly likely that transaction processing for iMessage orders will rely on Apple Pay as the standard payment method. Through this offering, Apple is bridging core iPhone functionality with third-party apps to create a seamless user experience and increase engagement.

Apple Pay Everyone…Everything…Everywhere

Peer to peer payment competition is heating up with Apple’s introduction of Person to Person payment capabilities via Apple Pay and iMessage. With iOS 11, users will be able to send or request money directly in iMessage through the iMessage Apple Pay app. All that a user must do is enter a payment amount and authenticate payment through the standard Apple Pay payment sheet. Users receiving money will conveniently have it stored on a virtual “Apple Pay Cash” card that can be used in-app or in-store as a payment method.

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Mobile Payments

GPShopper Wins Communicator Awards for 3 Client Retail Apps

Posted by Lauren Hand on May 17, 2017 11:52:43 AM

We are proud to announce that GPShopper's work for Foot Locker, Steve Madden and True Religion has been recognized by the 2017 Communicator Awards! The mobile apps were judged on the basis of creativity and excellence in marketing and communications. All three retailers demonstrate Best Practices in Shopping and Lifestyle apps, offering their customers exclusive content and a seamless and engaging shopping experience. 

Foot Locker: No Lines, More Sneakers

Foot Locker knows how important style is to its target consumer - the diehard "sneakerhead" - and having access to the freshest launches is a vital part of brand loyalty. The retailer's new app-based feature is designed to make the exclusive sneaker release experience seamless and convenient.

Launch Locator solves for the inconvenience of customers having to wait in line for popular shoe releases (which also resolves a safety issue that was prevalent in the sneaker industry storefronts). Foot Locker, Footaction, and Champs Sports customers can, instead, reserve upcoming sneaker releases straight from their phones, avoiding lines.

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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Apparel Retail

Visit GPShopper at XChange 2017

Posted by Elizabeth Hoffman on May 4, 2017 1:50:02 PM


People in the retail community are gearing up for what may be one of the most exciting events of the year: Salesforce XChange 2017. After an exciting acquisition by Salesforce in 2016, Demandware became Salesforce Commerce Cloud and their first official XChange event will take place this May 16-18 at the Aria in Las Vegas.  

XChange brings together retailers and Salesforce Commerce Cloud partners to find inspiration, insight and education to create deeper connections between retailers and consumers.

Mobile is sure to be a major topic of interest at the event, as in-store technology is becoming a vital tool for retailers looking to do more with less.  In fact, a recent story in TechCrunch found that U.S. consumers now spend 5 hours per day on mobile devices and spend 7 hours a month in shopping apps. In a recent research study by GPShopper, consumers also named mobile apps as the most trusted form of technology when it came to handling their financial information. 

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Topics: Mobile Marketing, Mobile Apps, Mobile Commerce, Omnichannel Retail, Apparel Retail

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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