Mobile Marketer: Tilly's Taps AR and YouTube Star Shonduras for In-Store Push

Posted by Lauren Hand on Aug 8, 2017 11:06:54 AM

Excerpts from an article in Mobile Marketer
Written by Robert Williams

Tilly's, the teen retailer with 221 stores in the U.S., launched a mobile scavenger hunt this week that urges shoppers to visit its stores and win discounts. The promotion uses augmented reality (AR) to let app users search stores for prizes. 

Shonduras, the online star with more than 1 million subscribers on his YouTube channel, is hosting the contest and frequently hints to mobile users where to collect virtual coins in stores. Android and iOS users who collect enough coins are then offered prizes and discounts, as Shonduras demonstrates in a YouTube video. The scavenger hunt runs August 1-14.

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Topics: Mobile Marketing, Press, Mobile Apps, Location-Based Marketing, GPShopper Clients, Mobile Commerce, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Apparel Retail, Lifestyle Retail

GPShopper's "Ludicrous Mode" Increases App Speed by 1200%

Posted by Lauren Hand on Jul 28, 2017 9:51:25 AM

We recently announced the launch of GPShopper Platform 4.5, which allows retail clients more control of their apps and enhances the user shopping experience with speed, personalization and a direct line for feedback. The most buzzed about feature with the Platform 4.5 update is Ludicrous Mode - creating apps so fast, they're barely legal.

Ludicrous Mode uses intelligent fetching & caching of content to display category browse results and product detail pages instantaneously (20 milliseconds to be exact, making it the fastest app load time on the market) for the ultimate end-user experience.

GPShopper clients such as boohoo are taking advantage of the innovative new technology, and with an impressive 1200% speed increase on the shopping experience, app users are navigating through the app and buying with nearly no delays or spinners. This order of magnitude improvement in speed and user experience is the result of proprietary caching strategy.  

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Topics: Mobile Marketing, Mobile Apps, GPShopper Clients, Mobile Commerce, Benchmarks & Statistics, Omnichannel Retail, Apparel Retail, Lifestyle Retail

GPShopper Kicks Off Summer With Rooftop Party

Posted by Elizabeth Hoffman on Jul 12, 2017 11:00:00 AM

At GPShopper, we believe the best way to welcome summer is with a proper party. So, on Thursday, June 22nd, we hosted a 'Summer in Retail' rooftop party and welcomed over 150 people to kick off summer in style at our new location in the Flatiron District.

Christening the new rooftop deck designed by the same architects that created the infamous High Line,the rooftop party brought together leaders in the retail industry to relax, network, and simply enjoy the festivities. Attendees sipped 'app-solute summer' signature cocktails as well as other spirits, dined on hors d'oeurves, danced to music by SoundCloud, and made signature 'GIFs' at our custom photobooth.

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Topics: Mobile Marketing, Omnichannel Retail

Over One Third of Consumers Typically Feel Nothing When Shopping In-Store

Posted by GPShopper on Jun 21, 2017 9:25:50 AM

New GPShopper report uncovers consumers reaction to today’s shopping experience

GPShopper, the leading mobile commerce and engagement platform for retailers that want to create custom app experiences for customers, released its “Reality of Retail: Consumer Connection” report that found more than one third of consumers typically feel nothing when asked what their initial reaction was when shopping in-store. 

The study, conducted online with third party research firm YouGov, looks at not only how consumers who own a smartphone feel about the current in-store experience, but what innovations they want retailers to incorporate– whether digital or physical. 

Download the Full Report

GPShopper’s consumer emotion matrix measures how American shoppers typically feel when shopping in-store.

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Topics: Infographics, Mobile Marketing, Press, Mobile Apps, Loyalty, Location-Based Marketing, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Grocery Retail, Apparel Retail, Beauty Retail, Lifestyle Retail

Apple 'Turns It Up To 11'

Posted by Simon Schwartz on Jun 12, 2017 2:52:35 PM

Apple kicked off its annual Worldwide Developers Conference (WWDC) last week by announcing and previewing its upcoming iOS 11, which will be released this Fall. iOS 11 offers several key enhancements including a redesigned App Store experience, Person to Person Apple Pay, ARKit & Business Chat. Check out the details and how they may affect your apps below. 

Businesses Get Chatty

Apple is introducing the opportunity for brands to interact with customers directly from the Messages app for sales, service and support. Built as an iMessage app extension, the Business Chat functionality will be accessible from your app, Safari, Siri, Spotlight Search and Maps. Based on Apple’s introduction of Apple Pay iMessage integration, it is highly likely that transaction processing for iMessage orders will rely on Apple Pay as the standard payment method. Through this offering, Apple is bridging core iPhone functionality with third-party apps to create a seamless user experience and increase engagement.

Apple Pay Everyone…Everything…Everywhere

Peer to peer payment competition is heating up with Apple’s introduction of Person to Person payment capabilities via Apple Pay and iMessage. With iOS 11, users will be able to send or request money directly in iMessage through the iMessage Apple Pay app. All that a user must do is enter a payment amount and authenticate payment through the standard Apple Pay payment sheet. Users receiving money will conveniently have it stored on a virtual “Apple Pay Cash” card that can be used in-app or in-store as a payment method.

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Mobile Payments

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The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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