Synchrony Financial to Broaden Cutting Edge Mobile Commerce Solutions for Retailers Through its Acquisition of GPShopper

Posted by GPShopper on Mar 20, 2017 7:17:18 AM

Transaction demonstrates commitment to bringing retail partners best-in-class mobile solutions for enhanced customer engagement, loyalty and analytics

Synchrony Financial (NYSE: SYF), a premier consumer financial services company, today announced that it has acquired GPShopper, an innovative developer of mobile apps that offer retailers and brands a full suite of commerce, engagement and analytic tools. Financial terms of the transaction were not disclosed and it is not expected to have a material impact on financial results.

The transaction further demonstrates Synchrony Financial’s commitment to bringing its partners enhanced digital offerings supported by advanced mobile application development and robust technology, data and analytics. Adding GPShopper’s mobile development expertise will be an integral part of Synchrony Financial’s efforts to further expand its mobile engagement capabilities.

Synchrony Financial announced a strategic investment in GPShopper in January 2015 and the companies have since collaborated on several well-received mobile offerings, including the Synchrony Plug-in or SyPi, a native credit feature that plugs in to a retailer’s mobile app. SyPi allows retailers’ credit cardholders to easily shop, redeem rewards, and securely manage and make payments to their accounts with their smartphones.

Today’s announcement further cements this partnership and will allow for continued development of new mobile commerce focused technologies. The combined mobile commerce and payments capabilities will offer the companies’ retail partners – ranging from the largest national chains and mid-sized retailers to smaller merchants and service providers – innovative solutions that are tailored to their businesses.

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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Market Research, Mobile Commerce, Omnichannel Retail, Mobile Payments

Retail Dive: Target Readying In-Store Mobile Payment Services

Posted by GPShopper Press Coverage on Jan 25, 2017 11:38:31 AM

Excerpt from Retail Dive article
Written by Daphne Howland

Dive Brief:

  • Target will bring payment capabilities to at least one of its mobile applications some time this year, Chief Information and Digital Officer Michael McNamara told Recode at last week's NRF Big Show 2017. A Target spokesperson confirmed the news to Retail Dive but declined to provide additional details.

  • McNamara told Recode that offering a way for shoppers to pay and use a mobile coupon “would make sense,” a comment suggesting that payment features would be added to Target's popular Cartwheel app, which communicates with customers in store, offering exclusive discounts and integrating third-party coupons. He also said that, at least at first, mobile payment would be exclusive to customers signed up for Target's REDcard, a store-branded debit or credit card that gives users 5% off all purchases and free shipping on all online purchases.
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Topics: Mobile Marketing, Press, Mobile Apps, Loyalty, Market Research, Mobile Commerce, Omnichannel Retail, Mobile Payments

GPShopper Co-Founder to Speak at CES Digital Money Forum

Posted by GPShopper on Jan 4, 2017 9:00:00 AM

GPShopper's CMO and Co-Founder, Maya Mikhailov, will be speaking on a panel at the Digital Money Forum at the Consumer Electronics Show this week. Heading to CES? Join us! 


Thursday, January 5, 2017
10:45 AM-11:15 AM
LVCC North Hall | N259


The Digitization of Commerce & Frictionless Payments

Technology is driving massive shifts in consumer expectations and shopping behaviors. We will explore how retail digitization is changing customer engagement, transforming the shopping experience and impacting other areas of retail commerce. This panel will discuss the industry’s future.

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Topics: Mobile Marketing, Press, Mobile Apps, Industry Events, Mobile Commerce, Omnichannel Retail, Mobile Payments, Apparel Retail

The Nilson Report: Credit Plug-in for Retailers’ Mobile Apps

Posted by GPShopper Press Coverage on Nov 18, 2016 9:41:42 AM

Excerpt from article in The Nilson Report

The largest issuer of private label cards in the U.S., Synchrony Financial, has introduced a plug-in its retailer customers can add to their mobile apps that lets private label credit cardholders manage their card accounts as well as shop and redeem rewards. JCPenney and Dick’s Sporting Goods are among the first users. Card account management features include viewing balance and purchase activity, checking available credit, and making payments. Everything is done with a smartphone. 

The Synchrony plug-in (SyPi), which is branded with the retailers’ service marks, was created by Synchrony and GPShopper, a mobile commerce platform provider with 10 years of experience creating mobile apps. GPShopper has also done work for Alliance Data and MoneyGram. It can build a mobile app from scratch or augment a retailer’s existing app by providing a software development kit (SDK) to an in-house development team. The SDK offers hundreds of features. Strategic consulting is also available.

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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Market Research, Mobile Commerce, Omnichannel Retail, Mobile Payments

PYMNTS: GPShopper, Native Apps For Retailers And Consumers

Posted by GPShopper Press Coverage on Nov 15, 2016 11:43:35 AM

Article in PYMNTS

Sometimes, consumers want to buy the most simple and boring things. And they want to do it in the most tech-savvy way but don’t realize what they’re asking.

Think about it: Buying a basic appliance, like a vacuum cleaner, takes more thought to pick out, but when you want it, you probably already need it.

“GPShopper came to life after we realized the untapped potential of mobile apps to help consumers shop — all the way back to the days of Motorola Razr phones,” said Alex Muller, CEO and cofounder of GPShopper. “We realized that savvy retailers understood the need to innovate beyond simply moving their catalogs to mobile devices.”

As consumers spend more time online, on their phones and on social media, the more the retailer feels the pressure to meet those customers in that space. And it all comes down to data and analytics.

GPShopper was launched in 2007 by Muller and Maya Mikhailov— who both worked in the digital world of the 2000s — as a way to offer loyalty, engagement and related elements that customers historically appreciate about the in-store experience but want also in an app: from loyalty programs, content, social, in-store systems and mobile payments, to creating an app. Muller said: “We wanted to build a platform that helped retailers do it all on mobile.”

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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Mobile Commerce, Omnichannel Retail, Mobile Payments

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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