Keeping Up with the Holiday Consumer

Posted by Jocelyn Schoolsky on Sep 13, 2018 8:30:00 AM

Half of all shoppers have had problems with retailers during the holidays - primarily with shipping and inventory management. Our latest consumer survey uncovered this and more of their pet peeves, as well as what they want most from retailers during this busy shopping season.

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Topics: Location-Based Marketing, Market Research, Omnichannel Retail, Mobile Payments, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail, eCommerce

Our 5 Favorite In-store Experiences

Posted by Jocelyn Schoolsky on Aug 28, 2018 9:00:00 AM

Great in-store experiences keep the customer coming back for more. The real question is, can better in-store shopping practices increase dollar spend and brand loyalty?

After visiting dozens of stores across the country, I wanted to share my favorite in-store experiences with you. Below is a list of the criterion I used to measure each:

  • Is the store Instagrammable?
  • Does the brand offer an interactive experience?
  • Is merchandise organized and easily shoppable with little clutter?
  • Are the store associates attentive and helpful but not overly salesy?
  • Is the store inventory and décor unique?
  • Does the retailer allow customers to test out or sample products?
  • Is their great cell reception in-store? If not, does the store offer Wi-Fi?
  • If the retailer or brand has an app, do they offer in-store mode or utilize personalized geofence push notifications?
  • Is the checkout process seamless?
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Topics: Location-Based Marketing, Market Research, Omnichannel Retail, Mobile Payments, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail, eCommerce

77 Percent of Consumers Value Credit Card Features In-App

Posted by GPShopper Press Coverage on Aug 24, 2018 9:48:23 AM

Excerpt from Synchrony press release

According to new data from the Synchrony 2018 Digital Study77 percent of consumers rated credit card features on an app as very or extremely valuable.SyPI-Apply

The study comes as SyPI, Synchrony’s native app plug-in, hit $1 billion in credit card bill payments since the product’s launch in 2016. SyPI is embedded within a retailer’s app and functions as a complete credit experience - consumers can apply for credit, perform all servicing functions, view available rewards certificates, and more, without leaving the retailer’s mobile app.

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Topics: Press, Mobile Apps, GPShopper Clients, Market Research, Benchmarks & Statistics, Omnichannel Retail, Mobile Payments

Consumers Not Ready for Facial Recognition; Curious About 'Scan & Go'

Posted by Lauren Hand on May 31, 2018 1:00:00 PM

At NRF's 2018 Big Show, technology like facial recognition and ‘Scan & Go’ shopping capabilities were at the forefront of the retail conversation. But consumer perception of this tech is mixed. Nearly half (49%) of shoppers do not think facial recognition will improve their shopping experience, but, conversely, nearly half (48%) of shoppers agree that ‘Scan & Go’ will make shopping easier.

GPShopper's latest consumer research uncovered not only consumer receptiveness of retail personalization trends, but also how they want these tactics employed during their shopping experiences.

Although consumers are increasingly becoming aware of the technology integrated into their shopping experiences, they are not embracing all of it. When discussing facial recognition, 45 percent of shoppers said they would be concerned about their privacy should it be used. Consumers are more positive toward ‘Scan & Go’ technology – nearly half (44%) would rather use ‘Scan & Go’ than wait in a check-out line. 

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Topics: Market Research, Mobile Payments, Case Studies, Best Practices, Grocery Retail, Apparel Retail, Beauty Retail, Lifestyle Retail, eCommerce

Millennial Shopping Trends

Posted by Jocelyn Schoolsky on Mar 12, 2018 9:00:00 AM

Born between 1979 and 1996, Millennials are the largest defined generation, accounting for nearly one quarter of the US population. That’s approximately 78 million Millennials… and there have been nearly as many articles published about this highly discussed demographic. So why do I feel another is needed?

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Topics: Mobile Apps, Mobile Payments, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail, eCommerce