Retail Dive: Target Readying In-Store Mobile Payment Services

Posted by GPShopper Press Coverage on Jan 25, 2017 11:38:31 AM

Excerpt from Retail Dive article
Written by Daphne Howland

Dive Brief:

  • Target will bring payment capabilities to at least one of its mobile applications some time this year, Chief Information and Digital Officer Michael McNamara told Recode at last week's NRF Big Show 2017. A Target spokesperson confirmed the news to Retail Dive but declined to provide additional details.

  • McNamara told Recode that offering a way for shoppers to pay and use a mobile coupon “would make sense,” a comment suggesting that payment features would be added to Target's popular Cartwheel app, which communicates with customers in store, offering exclusive discounts and integrating third-party coupons. He also said that, at least at first, mobile payment would be exclusive to customers signed up for Target's REDcard, a store-branded debit or credit card that gives users 5% off all purchases and free shipping on all online purchases.
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Topics: Mobile Marketing, Press, Mobile Apps, Loyalty, Market Research, Mobile Commerce, Omnichannel Retail, Mobile Payments

GPShopper Co-Founder to Speak at CES Digital Money Forum

Posted by GPShopper on Jan 4, 2017 9:00:00 AM

GPShopper's CMO and Co-Founder, Maya Mikhailov, will be speaking on a panel at the Digital Money Forum at the Consumer Electronics Show this week. Heading to CES? Join us! 

Thursday, January 5, 2017
10:45 AM-11:15 AM
LVCC North Hall | N259

The Digitization of Commerce & Frictionless Payments

Technology is driving massive shifts in consumer expectations and shopping behaviors. We will explore how retail digitization is changing customer engagement, transforming the shopping experience and impacting other areas of retail commerce. This panel will discuss the industry’s future.

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Topics: Mobile Marketing, Press, Mobile Apps, Industry Events, Mobile Commerce, Omnichannel Retail, Mobile Payments, Apparel Retail

The Nilson Report: Credit Plug-in for Retailers’ Mobile Apps

Posted by GPShopper Press Coverage on Nov 18, 2016 9:41:42 AM

Excerpt from article in The Nilson Report

The largest issuer of private label cards in the U.S., Synchrony Financial, has introduced a plug-in its retailer customers can add to their mobile apps that lets private label credit cardholders manage their card accounts as well as shop and redeem rewards. JCPenney and Dick’s Sporting Goods are among the first users. Card account management features include viewing balance and purchase activity, checking available credit, and making payments. Everything is done with a smartphone. 

The Synchrony plug-in (SyPi), which is branded with the retailers’ service marks, was created by Synchrony and GPShopper, a mobile commerce platform provider with 10 years of experience creating mobile apps. GPShopper has also done work for Alliance Data and MoneyGram. It can build a mobile app from scratch or augment a retailer’s existing app by providing a software development kit (SDK) to an in-house development team. The SDK offers hundreds of features. Strategic consulting is also available.

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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Market Research, Mobile Commerce, Omnichannel Retail, Mobile Payments

PYMNTS: GPShopper, Native Apps For Retailers And Consumers

Posted by GPShopper Press Coverage on Nov 15, 2016 11:43:35 AM

Article in PYMNTS

Sometimes, consumers want to buy the most simple and boring things. And they want to do it in the most tech-savvy way but don’t realize what they’re asking.

Think about it: Buying a basic appliance, like a vacuum cleaner, takes more thought to pick out, but when you want it, you probably already need it.

“GPShopper came to life after we realized the untapped potential of mobile apps to help consumers shop — all the way back to the days of Motorola Razr phones,” said Alex Muller, CEO and cofounder of GPShopper. “We realized that savvy retailers understood the need to innovate beyond simply moving their catalogs to mobile devices.”

As consumers spend more time online, on their phones and on social media, the more the retailer feels the pressure to meet those customers in that space. And it all comes down to data and analytics.

GPShopper was launched in 2007 by Muller and Maya Mikhailov— who both worked in the digital world of the 2000s — as a way to offer loyalty, engagement and related elements that customers historically appreciate about the in-store experience but want also in an app: from loyalty programs, content, social, in-store systems and mobile payments, to creating an app. Muller said: “We wanted to build a platform that helped retailers do it all on mobile.”

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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Mobile Commerce, Omnichannel Retail, Mobile Payments

Retail Touchpoints: JCPenney and DICK’s Test Private Label Payment App Plug-In

Posted by GPShopper Press Coverage on Nov 3, 2016 10:00:00 AM

Article in Retail Touchpoints

Retailers are always seeking ways to increase the "stickiness" of their mobile apps, to encourage shoppers to not just download the apps but to use them on a regular basis. Brands offering private label credit cards will now be able to boost stickiness by incorporating payments into their apps, via a new Synchrony plug-in (SyPi) credit feature.

The plug-in, which Synchrony developed with GPShopper, has been tested since late summer 2016 with four retailers, including JCPenney and DICK's Sporting Goods. To date, the SyPi plug-in has attracted nearly 500,000 unique visits and generated more than $10 million in account payments via the four retailers' apps.

Private label cardholders can shop, redeem rewards, and manage and make payments to their accounts via retailers' smartphone apps. In some instances, the SyPi credit feature also allows consumers to receive push notifications and special offers, including access to rewards for redemption in-store or online.

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Topics: Mobile Marketing, Press, Mobile Apps, Mobile Commerce, Omnichannel Retail, Mobile Payments

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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