Born between 1979 and 1996, Millennials are the largest defined generation, accounting for nearly one quarter of the US population. That’s approximately 78 million Millennials… and there have been nearly as many articles published about this highly discussed demographic. So why do I feel another is needed?
This week, Amazon finally opened the doors of its futuristic grocery store, Amazon Go, in Seattle. The cash-free store allows customers to simply walk out without paying at a cash register, with the proper money simply being charged to their Amazon account.
Amazon isn't the only company experimenting with cashless. The popular salad chain Sweetgreen announced it was going completely cash-free in late 2016, and Starbucks recently opened a cashless store in Seattle.
"Mobile payment in the U.S. has grown to over 30% of total tender," Starbucks CEO Kevin Johnson said in a call with investors on Thursday. "The ubiquity of mobile and credit card payment is enabling us to begin an exploration of cashless stores in the US."
Maya Mikhailov, the CMO of retail app developer GPShopper, told Business Insider that quick-service restaurants and other chains, such as Sweetgreen and Starbucks, are set to lead the way in the revolution against cash. Going cashless can speed up service, dissuade theft, and allow companies to gather more information on shoppers by linking them to digital loyalty programs.
Apple kicked off its annual Worldwide Developers Conference (WWDC) last week by announcing and previewing its upcoming iOS 11, which will be released this Fall. iOS 11 offers several key enhancements including a redesigned App Store experience, Person to Person Apple Pay, ARKit & Business Chat. Check out the details and how they may affect your apps below.
Businesses Get Chatty
Apple is introducing the opportunity for brands to interact with customers directly from the Messages app for sales, service and support. Built as an iMessage app extension, the Business Chat functionality will be accessible from your app, Safari, Siri, Spotlight Search and Maps. Based on Apple’s introduction of Apple Pay iMessage integration, it is highly likely that transaction processing for iMessage orders will rely on Apple Pay as the standard payment method. Through this offering, Apple is bridging core iPhone functionality with third-party apps to create a seamless user experience and increase engagement.
Apple Pay Everyone…Everything…Everywhere
Peer to peer payment competition is heating up with Apple’s introduction of Person to Person payment capabilities via Apple Pay and iMessage. With iOS 11, users will be able to send or request money directly in iMessage through the iMessage Apple Pay app. All that a user must do is enter a payment amount and authenticate payment through the standard Apple Pay payment sheet. Users receiving money will conveniently have it stored on a virtual “Apple Pay Cash” card that can be used in-app or in-store as a payment method.
GPShopper has done it again. With platform 4.5, GPShopper allows retail clients more control of their apps and enhances the user shopping experience with speed, personalization and a direct line for feedback. With platform 4.5, retailers can advantage of the following features that are only available with GPShopper:
The most buzzed about feature with the Platform 4.5 update is Ludicrous Mode - creating apps so fast, they're barely legal. Ludicrous Mode uses intelligent fetching & caching of content to display category browse results and product detail pages in milliseconds (20 milliseconds to be exact, making it the fastest app load time on the market) for the ultimate end-user experience.
Mobile App Configuration
Marketers are now able create more significant changes to their apps and keep it up-to-date without a need for a SOW or new submission to the App Store. Instead, they can remain agile to customer demands and trends by saving time and money, controlling images, colors and text through an easy to use portal and seamless Mobile App Configuration for instant updates.
Last week, Apple launched the ability to respond to user reviews in the App Store, giving retailers the opportunity to offer support, engage with customers, ask follow-up questions, say thanks and much more.
With more consumers using their mobile device to shop and get product recommendations, more retailers are wisely creating apps to respond to consumer demands. This new change with Apple now gives retailers a unique opportunity to interact with customers, get real feedback on their app performance and respond accordingly. To help, Apple created a list of best practices and here at GPShopper, we've added our own tips to help retailers and brands take advantage of this new feature.
Communication & Tone of Voice is Key
Whenever you engage with consumers, you want the tone of voice to be representative of your brand so always keep that in mind. When responding to reviews, you should also stay on topic - the review section is not a place to advertise additional products. Tailor responses whenever possible to keep things personal with customers and if you are able to resolve an issue, use the opportunity to ask consumers to update their rating and review.