Retail Touchpoints: JCPenney and DICK’s Test Private Label Payment App Plug-In

Posted by GPShopper Press Coverage on Nov 3, 2016 10:00:00 AM

Article in Retail Touchpoints

Retailers are always seeking ways to increase the "stickiness" of their mobile apps, to encourage shoppers to not just download the apps but to use them on a regular basis. Brands offering private label credit cards will now be able to boost stickiness by incorporating payments into their apps, via a new Synchrony plug-in (SyPi) credit feature.

The plug-in, which Synchrony developed with GPShopper, has been tested since late summer 2016 with four retailers, including JCPenney and DICK's Sporting Goods. To date, the SyPi plug-in has attracted nearly 500,000 unique visits and generated more than $10 million in account payments via the four retailers' apps.

Private label cardholders can shop, redeem rewards, and manage and make payments to their accounts via retailers' smartphone apps. In some instances, the SyPi credit feature also allows consumers to receive push notifications and special offers, including access to rewards for redemption in-store or online.

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Topics: Retail Tech News, Mobile Retail Apps, Omnichannel Retail, Mobile Payments

Synchrony Financial Plug-in (SyPi) Easily Integrates Credit into Retailers’ Mobile Apps

Posted by GPShopper on Oct 25, 2016 11:18:59 AM

STAMFORD, Conn. -- To further enhance the mobile shopping experience for cardholders, Synchrony Financial (NYSE:SYF) has introduced a fully-integrated Synchrony plug-in credit feature for the popular mobile apps of leading retail partners. The Synchrony plug-in (‘SyPi’) allows retailers’ credit cardholders to easily shop, redeem rewards, and securely manage and make payments to their accounts via the smartphones they carry with them every day. This added functionality allows cardholders to view their account balance and purchase activity, make a payment and check their available credit for quick and easy purchasing decisions – all within the retailer’s app on their mobile devices. The SyPi credit feature is fully customizable and easily integrated within the retailers’ apps to enhance cardholders’ mobile shopping experience, increasing customer engagement and boosting loyalty. In some instances, the Synchrony plug-in also allows cardholders to receive push notifications and special offers, including access to rewards for convenient redemption in-store or online. 

As more than 80% of Americans own a smartphone and 78% of smartphone users access a retail site via a mobile app, forward-looking retailers understand the importance of offering their most loyal customers a convenient shopping experience through a customized mobile app. According to Synchrony Financial’s sixth annual Digital Study, 55% of survey respondents report they would shop a retailer more often if they received relevant offers on their mobile device, up significantly over the past year.

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Topics: Retail Tech News, Mobile Retail Apps, Omnichannel Retail, Mobile Payments

Huffington Post: JCPenney, The Comeback Kid

Posted by GPShopper Press Coverage on Sep 12, 2016 10:30:00 AM

Excerpt from Huffington Post
By Maya Mikhailov, co-founder and CMO, GPShopper

Like any good comeback story, there first has to be a point where things go sour for our main character. In the case of JCPenney, that point came at the end of the Great Recession when consumer spending bottomed out and like many major retailers the company struggled to adjust to a base that was pinching more pennies than they were spending. In a widely publicized effort to turn things around the company brought in new high profile leadership, a new logo and an aggressive pivot towards a trendier retail brand shunning promotions for in-store experience. It didn’t work.

Despite the makeover, JCPenney’s fix didn’t extend beyond the surface and in the long run only served to further alienate its closest friends and customers. For a while, it looked like the retailer might not be able to recover from this string of knockdowns. Enter JCPenney’s own Mickey into the ring, in the form of former CEO Mark Ullman and current CEO Marvin Ellison. Since Ellison has taken over, JCPenney has managed to make this third act a true story of retail redemption.

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Topics: In-Store Experience, Retail Tech News, Mobile Retail Apps, Retail Industry Research, Omnichannel Retail, Mobile Payments

Are You Holiday Ready? Download Our Mobile App Planning Calendar

Posted by Elizabeth Hoffman on Sep 7, 2016 10:00:00 AM

Last month, we shared that Demandware's Mobile Shopping Focus Report made a significant splash in retail news, with well respected publications like Bloomberg Technology agreeing that consumers are moving from 'mobile first' to 'mobile only'. With data collected from over 400 million shoppers, Demandware found that mobile conversion has risen dramatically, up 70% since 2013. Further more,  the report was able to determine that 60% of traffic to e-commerce sites would come from mobile by the end of 2017. With those findings, it's no wonder that retailers are looking to make mobile the center to their omni-channel strategy.

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Topics: In-Store Experience, Mobile Retail Apps, Omnichannel Retail, Mobile Payments

The Rise of Retailer-Branded Mobile Payments

Posted by GPShopper Press Coverage on Aug 24, 2016 1:41:42 PM

Excerpt from TechCrunch article
Written by John Mannes 

Retailers care a lot about the top 20 percent of their shoppers. For companies like Walmart and CVS, recurring revenue is worth the extra cost of developing and promoting an app even if Apple Pay and Android Pay end up being the most popular platforms.

The rise of retailer-branded mobile payments is the side effect of wounds left open back at the turn of the millennium. Growing technology companies like Google made it possible for one-click price comparisons, explains Alex Muller, CEO and cofounder of GPShopperFroogle — the apt early name for Google Shopping — scraped the internet for merchandise, letting Google get out in front of major retailers and threaten them with ownership of customer data. 

Companies like Walmart and CVS are stepping up their efforts. Walmart Pay and CVS Pay are not just about mobile payments, they are about creating an all-inclusive shopping tool for incredibly valuable recurring customers.

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Topics: In-Store Experience, Retail Tech News, Mobile Retail Apps, Retail Industry Research, Omnichannel Retail, Mobile Payments

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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