Insights

At NRF's 2018 Big Show, technology like facial recognition and ‘Scan & Go’ shopping capabilities were at the forefront of the retail conversation. But consumer perception of this tech is mixed. Nearly half (49%) of shoppers do not think facial recognition will improve their shopping experience, but, conversely, nearly half (48%) of shoppers agree that ‘Scan & Go’ will make shopping easier.

GPShopper's latest consumer research uncovered not only consumer receptiveness of retail personalization trends, but also how they want these tactics employed during their shopping experiences.

Although consumers are increasingly becoming aware of the technology integrated into their shopping experiences, they are not embracing all of it. When discussing facial recognition, 45 percent of shoppers said they would be concerned about their privacy should it be used. Consumers are more positive toward ‘Scan & Go’ technology – nearly half (44%) would rather use ‘Scan & Go’ than wait in a check-out line. 

When it comes to shopping, customers are reaching for their mobile devices first. Apps convert at 3.7x the rate of mobile web and 46 percent of app users say a brand's app inspires them to visit the store more often - so retailers need a mobile app strategy.

As a solid Salesforce partner, we're able to extend the benefits of your ecommerce site to mobile users. GPShopper is the first and only mobile app platform to launch a direct certified integration into their Open Commerce API (OCAPI) and Mobile First Reference Architecture (MFRA) so you can launch a mobile app right away, enabling: 

Whether you're launching a new app or trying to grow your user base, highlighting your app’s best features is crucial in convincing customers to download it.

Communicating the launch of your app to your current email database is a good first step in leveraging your loyal consumers across channels. You can also leverage social channels, in-store signage and associates, and your mobile web presence to best market your app.

GPShopper will make it's Imagine debut with Magento this year at the Wynn in Las Vegas, April 23 -25. Each year, Imagine connects Magento's Global Commerce Ecosystem of merchants,  partners, developers and ecommerce leaders to share key insights and forge new business partnerships. This year, GPShopper is excited to show how Magento clients can extend the benefits of their ecommerce site to reach mobile consumers using apps and drive them in-store.