GPShopper's 5 Most Popular Articles of 2018

Posted by Jocelyn Schoolsky on Dec 18, 2018 8:50:00 AM
The Best of GPShopper 2018

Our most read articles in 2018 covered topics and trends including emerging retailers, millennial shopping trends, in-store experiences, social media best practices and Crate and Barrel’s mobile app case study.

  1. 2018 HOT LIST – Emerging Retailers to Watch in the Coming Year

This year, our top story highlighted emerging brands that deliver unique and authentic experiences to their customers. Be on the lookout for our 2019 list coming in January.

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Topics: Omnichannel Retail, Retail Industry Research, In-Store Experience, Mobile Retail Apps

8 Shopping Trends We Love

Posted by Jocelyn Schoolsky on Dec 11, 2018 1:00:00 PM

Let’s cut straight to the chase…the retail landscape is ultra-competitive and continuously changing. To stay relevant, more and more retailers will be implementing these 8 shopping features in 2019.

Encourage Customers to Recycle Old Textiles

Last month, I attended REMODE 2018. The content focused heavily on the hot topic of sustainability the fashion industry. Research shows that the Gen Z consumer in particular is passionate about sustainable products, and smart brands like H&M and Madewell are incentivizing customers to recycle old textiles by offering a discount on future purchases.

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Topics: Omnichannel Retail, Retail Industry Research

GPShopper study finds Americans want to buy online and pick-up in-store this holiday

Posted by Lauren Hand on Nov 28, 2018 12:00:00 PM

GPShopper, the leading mobile commerce and engagement platform for retailers that want to create custom app experiences for customers, released new research into consumers’ holiday shopping preferences and found that Americans that shop for gifts during the holidays prioritize convenience. Sixty-two percent said they would not wait in an hour-long line to purchase a gift and a majority (67 percent) of those interested in using tech in-store are interested in buying online and picking-up in-store to ease their experience this year.

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Topics: Retail Industry Research, Omnichannel Retail

3 Key Takeaways from REMODE 2018

Posted by Jocelyn Schoolsky on Nov 27, 2018 10:00:00 AM

This month, my colleague and I had the opportunity to attend the first ever Remode conference. We were pleasantly surprised by the quality of speakers and content presented. There was a heavy focus on sustainability and radical transparency, which offer great opportunities for brands who have yet to successfully implement them.

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Topics: Omnichannel Retail, Retail Industry Research

Decoded Future Recap 2018: Embracing Diversity and the Power of Influencers

Posted by Jocelyn Schoolsky on Nov 15, 2018 5:30:00 PM

With conference organizers staffing panels of upwards of 80 retail and e-commerce conferences each year, the content can become monotonous for those of us who attend a handful or more. However, that wasn’t the case at this year’s Decoded Future Summit.

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Topics: Omnichannel Retail, Retail Industry Research

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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