Shoptalk 2019 Recap: Key Takeaways and Retailer Case Studies

Posted by Jocelyn Schoolsky on Mar 14, 2019 7:00:00 AM

Shoptalk continues to get better and better, year after year. With its fourth year in the books, there’s no denying that Shoptalk has become the “it” retail conference. While I spent a majority of my time in sessions, I couldn’t help but take full advantage of the Zen Lounge and Caricature Station. Yes, I got a free massage at the convention. On top of these perks, Shoptalk provided attendees with complimentary Tarot Card Readings, Shoe Shining, a Barber & Blowout station (featuring Glamsquad) and even professional headshots. The conference also had this incredible energy – a comfortable and inviting environment for peers to converse and network.

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Topics: Retail Tech News, Retail Industry Research, Omnichannel Retail

GPShopper survey finds that 61% of Gen Z consumers prefer shopping in-store

Posted by Jocelyn Schoolsky on Feb 26, 2019 8:00:00 AM
With Millennials and Gen Z spending a combined $300+ billion per year, it’s crucial for retailers to understand their shopping habits, demands and preferences. We surveyed over 1,400 of these influential consumers. Our research includes:
  • The preferred mobile OS for both Millennials and Gen Z
  • Each group's favorite ways to shop
  • The mobile app benefits both generations value most
  • The 7 most popular shopping apps

Download Report

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Topics: Retail Tech News, Retail Industry Research, Omnichannel Retail

5 Game-Changing In-Store Experiences

Posted by Jocelyn Schoolsky on Feb 14, 2019 8:00:00 AM

Despite numerous claims that brick and mortar retail is dead, research is showing that success lies in exceptional in-store experiences. And while driving sales is vital, retailers and brands must also give customers a compelling reason to visit their stores. Jack Morton said it best, “Retailers need to focus less on selling us something, and more on making us feel something. Storefronts need to transform from a place to buy…to a place to be.”

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Topics: Retail Tech News, Retail Industry Research, Omnichannel Retail

2019 HOT LIST – Emerging Brands to Follow in the New Year

Posted by Jocelyn Schoolsky on Jan 16, 2019 8:00:00 AM

The next generation of breakthrough brands is coming to market with a wide breadth of retail trends, from sustainability and transparent pricing to women and influencer-owned. This group of up-and-comers will be some of the most exciting brands to watch in 2019:

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Topics: Retail Tech News, Retail Industry Research, Omnichannel Retail

GPShopper's 5 Most Popular Articles of 2018

Posted by Jocelyn Schoolsky on Dec 18, 2018 8:50:00 AM
The Best of GPShopper 2018

Our most read articles in 2018 covered topics and trends including emerging retailers, millennial shopping trends, in-store experiences, social media best practices and Crate and Barrel’s mobile app case study.

  1. 2018 HOT LIST – Emerging Retailers to Watch in the Coming Year

This year, our top story highlighted emerging brands that deliver unique and authentic experiences to their customers. Be on the lookout for our 2019 list coming in January.

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Topics: In-Store Experience, Mobile Retail Apps, Retail Industry Research, Omnichannel Retail

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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