Crate and Barrel Case Study: Furnishing a Successful Mobile App Strategy

Posted by Jocelyn Schoolsky on May 18, 2018 8:00:00 AM

In 2016, Crate and Barrel knew it wanted to enhance its omnichannel experience by expanding its registry app into shopping. With average consumers spending three hours a day on their mobile devices and 51% of purchases being made in-app, the retailer knew it had a real opportunity to expand the breadth of how the app could support more customers. 

While every digital channel is important, app shoppers typically makeup the top 10% of a retailer's customer base but account for 50% of overall revenue. 

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Topics: Mobile Apps, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Case Studies, Lifestyle Retail

How Retailers Are Engaging the Experience Driven Consumer

Posted by Jocelyn Schoolsky on May 9, 2018 10:52:16 PM

As I sit down to write this post, Coachella has just come to a close. It’s safe to say that one weekend at Coachella can easily set you back $2-$3k, maybe even more. Yet rising ticket prices and area lodging averaging ~140% higher than any other peak time haven’t curbed attendance at all. In fact, Goldenvoice, the group that operates Coachella, added forty acres to this year’s festival site, allowing attendance to skyrocket from 99,000 to 125,000.

The bottom line is that experience and event spending habits that were once reserved for the wealthy have become commonplace amongst Millennials and Gen Zer’s alike. Plus, with continuing consolidation in retail, it’s not a big stretch to infer that discretionary income once used for aspirational tangible goods has shifted to aspirational experiences.

Some savvy retailers have found new success by aligning with these spending habits and joining forces with large-scale events and festivals, keeping them at the forefront of retail innovation.

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

A Guide to Retaining Retail App Users

Posted by Jocelyn Schoolsky on May 1, 2018 10:47:10 AM

Post download, one of the biggest challenges retailers face is keeping their app users engaged and retained. 

Download GPShopper's guide to see examples of best practices for app engagement as implemented by Saks Fifth Avenue, ASOS, Macy's, Miss Selfridge, Tradesy, H&M, Sephora, Bloomingdale's, Rent the Runway, Home Depot, Shopbop and many more, including:

Drive Retention Through Early Access

By offering your customers early access to special products or app-only content, it gives them a reason to come back and purchase directly through the app.

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

Reframing Retail — Getting Underneath The Headlines And Hype

Posted by Maya Mikhailov on Apr 18, 2018 1:05:00 PM

Article in Retail Touchpoints

There isn’t an industry today devoid of technology. It has completely revolutionized the ways in which business gets done — from improving personalized customer knowledge through data, to reducing costs and increasing accuracy in supply chains, to using chatbots and other artificial intelligence (AI) to improve customer service.

For the consumer, tech has leveled the playing field — most immediately, from a customer service perspective. Treated unfairly on a flight? Tweet about it. Experience a product fail? Take pictures and email them to customer service. But the extent of retailers’ technological support cannot just emerge when things go wrong. Tech in the retail space must be about making experiences seamless throughout the journey. Perhaps when that happens, we’ll see less volatility in the industry.

While the current narrative largely bewails the “retail apocalypse,” experts should not be so quick to blame e-Commerce, and retailers must shake off psychological bruising from past economic downturns.

If we’re going to point blame for retail woes, we must consider the oversaturation of stores in the U.S. and the fact that, on the whole, stores have not offered the level of engagement customers are seeking.

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Topics: Press, Omnichannel Retail

The Era of Limited Release

Posted by Jocelyn Schoolsky on Apr 16, 2018 12:00:00 PM

When it comes to limited edition products, there’s no denying that scarcity drives serious demand (and maybe a little FOMO). So why aren’t more brands leveraging this type of marketing strategy?

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail