GPShopper study finds Americans still prefer shopping in-store

Posted by Lauren Hand on Oct 24, 2018 8:00:00 AM

In contrast to the many media reports claiming in-store shopping is dead, GPShopper's recent research uncovered that, in fact, it's still the preferred shopping method for a majority of Americans. As for shoppable social ads and subscription boxes? They didn't fare so well.

Other key takeaways from the 1,100+ consumers surveyed:

  • 58% prefer to shop for clothing at long-standing physical stores over newer retailers.

  • Only 7% became a repeat customer of a product they received in a subscription box.
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Topics: Retail Industry Research, Omnichannel Retail

8 Best Practices for Push Notifications

Posted by Jocelyn Schoolsky on Oct 9, 2018 8:00:00 AM

If done right, push notifications can drive app engagement, revenue and retention in a huge way.

But far too often, brands and retailers become blast happy – over sending generic messages and irritating the consumer. In turn, app users are 60% more likely to turn off notifications altogether.

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Topics: Omnichannel Retail, Retail Industry Research

Shop.org 2018 Recap: In-store Technologies and Community

Posted by Jocelyn Schoolsky on Sep 20, 2018 9:00:00 AM

After three fun filled days in Vegas, it’s time to go home. And while I’ve attended Shop.org five different times, I still left with new connections and a plethora of knowledge. This year, the topics I found most interesting were surrounding in-store technologies and community.

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Topics: Omnichannel Retail, Retail Industry Research, Mobile Payments

Keeping Up with the Holiday Consumer

Posted by Jocelyn Schoolsky on Sep 13, 2018 8:30:00 AM

Half of all shoppers have had problems with retailers during the holidays - primarily with shipping and inventory management. Our latest consumer survey uncovered this and more of their pet peeves, as well as what they want most from retailers during this busy shopping season.

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Topics: Omnichannel Retail, Retail Industry Research, Mobile Payments

2018 Mobile Retail Holiday Planning Checklist

Posted by Jocelyn Schoolsky on Sep 4, 2018 5:00:00 PM


Last year, Adobe reported $108.2 billion in online sales generated between November and December, an increase of 14.7 percent year over year. In response, we’ve designed an in-depth mobile holiday checklist to help you achieve maximum success across all of your digital channels.

Learn the best timing for:

  • Increasing your paid search ads
  • Load and scale testing your app, and hardening your app code
  • Introducing new video content
  • Sending your customers shipping deadline reminders
  • Shifting your marketing focus to the last-minute shopper 

Download Checklist

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Topics: Omnichannel Retail, Mobile Retail Apps, In-Store Experience, Retail Industry Research

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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