A Guide to Retaining Retail App Users

Posted by Jocelyn Schoolsky on May 1, 2018 10:47:10 AM

Post download, one of the biggest challenges retailers face is keeping their app users engaged and retained. 

Download GPShopper's guide to see examples of best practices for app engagement as implemented by Saks Fifth Avenue, ASOS, Macy's, Miss Selfridge, Tradesy, H&M, Sephora, Bloomingdale's, Rent the Runway, Home Depot, Shopbop and many more, including:

Drive Retention Through Early Access

By offering your customers early access to special products or app-only content, it gives them a reason to come back and purchase directly through the app.

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

Reframing Retail — Getting Underneath The Headlines And Hype

Posted by Maya Mikhailov on Apr 18, 2018 1:05:00 PM

Article in Retail Touchpoints

There isn’t an industry today devoid of technology. It has completely revolutionized the ways in which business gets done — from improving personalized customer knowledge through data, to reducing costs and increasing accuracy in supply chains, to using chatbots and other artificial intelligence (AI) to improve customer service.

For the consumer, tech has leveled the playing field — most immediately, from a customer service perspective. Treated unfairly on a flight? Tweet about it. Experience a product fail? Take pictures and email them to customer service. But the extent of retailers’ technological support cannot just emerge when things go wrong. Tech in the retail space must be about making experiences seamless throughout the journey. Perhaps when that happens, we’ll see less volatility in the industry.

While the current narrative largely bewails the “retail apocalypse,” experts should not be so quick to blame e-Commerce, and retailers must shake off psychological bruising from past economic downturns.

If we’re going to point blame for retail woes, we must consider the oversaturation of stores in the U.S. and the fact that, on the whole, stores have not offered the level of engagement customers are seeking.

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Topics: Press, Omnichannel Retail

The Era of Limited Release

Posted by Jocelyn Schoolsky on Apr 16, 2018 12:00:00 PM

When it comes to limited edition products, there’s no denying that scarcity drives serious demand (and maybe a little FOMO). So why aren’t more brands leveraging this type of marketing strategy?

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

Shoptalk 2018 Recap: Key Takeaways and Retailer Case Studies

Posted by Jocelyn Schoolsky on Mar 28, 2018 4:53:10 PM

I’ve been to my fair share of conferences and Shoptalk has easily become my favorite. This was my third year attending and I’m even more impressed than ever before. 

Here are the highlights from this year’s sessions and show floor: 

Mobile Experiences in the Customer Journey 

Key takeaway: Apps and digital channels should be at the forefront of retailers’ business plans.

Panera Bread: Everyone claims to have a mobile strategy but few have actually perfected it. Mark Berinato, VP, Digital Experience spoke to the evolution of Panera’s core customer. He explained that its loyal consumers want to feel recognized and special. For that reason, Berinato implemented a ‘digital flywheel’ of connected touch points. Whether the customer dines in, takes out or orders delivery, Panera’s personalized end-to-end journey heavily relies on its point of sale, back of house, 1:1 marketing, customer data and big data to create a seamless experience – not an easy feat when the majority of its customers dine during three “core” mealtimes. And the company’s digital customer is much more valuable than its regular customer: The chain sees increased frequency and incremental transactions from digital diners, as well as an additional 1-2 visits per year. So just how powerful is Panera’s digital journey? In 2017, the company did $1.2 billion in digital sales (30% gross sales through digital). Additionally, Panera has a 5-star mobile app rating and 30 million MyPanera Members.

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

Glossy: Barneys taps into the wellness trend

Posted by Lauren Hand on Mar 1, 2018 9:14:00 AM
Excerpt from Glossy article
Written by Jessica Schiffer

Like everyone else hoping to maintain relevance with today’s consumers, Barneys New York has caught the wellness bug. This week, it introduced its new Conscious Beauty category in stores and online, comprised of “clean beauty” products and ingestible beauty supplements.

“The wellness trend has evolved and grown, and everybody’s talking about it,” said Jennifer Miles, Barneys’ vice president of cosmetics.

Indeed, the market is expected to be worth $13 billion by 2023, according to a recent report from Research and Markets.

“Customers are so savvy about ingredients, and very aware of what they’re putting in and on their bodies, so we really wanted to tap into that,” she said.

At this point, Barneys is playing catch-up to department store competitors. The news is reminiscent of similar endeavors launched last year by retailers like Neiman Marcus, with its Wellness Shop, and Goop’s pop-in shop at Nordstrom.

That doesn’t really matter, said Maya Mikhailov, the co-founder and CMO of retail app developer GPShopper.

“Late or not, they’re recognizing that wellness is the new luxury,” she said. “Gucci- and Prada-heeled consumers are snapping up health and wellness experiences with the same enthusiasm as this season’s latest fashions, so it’s no surprise that Barneys is getting more aggressive with this strategy.”

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Topics: Press, Omnichannel Retail, Beauty Retail, Lifestyle Retail