Synchrony Financial to Broaden Cutting Edge Mobile Commerce Solutions for Retailers Through its Acquisition of GPShopper

Posted by GPShopper on Mar 20, 2017 7:17:18 AM

Transaction demonstrates commitment to bringing retail partners best-in-class mobile solutions for enhanced customer engagement, loyalty and analytics

Synchrony Financial (NYSE: SYF), a premier consumer financial services company, today announced that it has acquired GPShopper, an innovative developer of mobile apps that offer retailers and brands a full suite of commerce, engagement and analytic tools. Financial terms of the transaction were not disclosed and it is not expected to have a material impact on financial results.

The transaction further demonstrates Synchrony Financial’s commitment to bringing its partners enhanced digital offerings supported by advanced mobile application development and robust technology, data and analytics. Adding GPShopper’s mobile development expertise will be an integral part of Synchrony Financial’s efforts to further expand its mobile engagement capabilities.

Synchrony Financial announced a strategic investment in GPShopper in January 2015 and the companies have since collaborated on several well-received mobile offerings, including the Synchrony Plug-in or SyPi, a native credit feature that plugs in to a retailer’s mobile app. SyPi allows retailers’ credit cardholders to easily shop, redeem rewards, and securely manage and make payments to their accounts with their smartphones.

Today’s announcement further cements this partnership and will allow for continued development of new mobile commerce focused technologies. The combined mobile commerce and payments capabilities will offer the companies’ retail partners – ranging from the largest national chains and mid-sized retailers to smaller merchants and service providers – innovative solutions that are tailored to their businesses.

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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Market Research, Mobile Commerce, Omnichannel Retail, Mobile Payments

A.C. Moore Improves App Engagement with GPShopper's Mobile Platform

Posted by Lauren Hand on Mar 8, 2017 9:37:04 AM

- Crafting app receives 15,000+ downloads in first four days of relaunch -

NEW YORK, NY, March 8, 2017 – Leading arts and crafts retailer, A.C. Moore, recently partnered with mobile app engagement platform, GPShopper, to relaunch its mobile application on both iOS and Android. The relaunch served to engage the retailer’s most loyal customers and bridge the gap between the physical and digital shopping worlds by offering a mobile reward card to loyalty members and promotions to in-store shoppers. 

Prior to the relaunch, A.C. Moore fielded an influx of customer requests for a new app experience by cultivating excitement around the upcoming release via e-mail blasts to rewards members, announcements on its social channels, in-store signage and overhead broadcasts, ads in the company’s print circular, and leveraging store associates as app ambassadors. The pre-launch buzz that A.C Moore created was a success: Within the first four days of relaunch, the app received over 15,000 downloads – more than five times the industry average.

“With this new iteration of our mobile app, we wanted to drive engagement, loyalty and in-store traffic,” said Anthony Piperno, Chief Marketing and Merchandising Officer of A.C. Moore. “The GPShopper platform was a natural choice to reach and exceed these goals.”

“The craft industry boasts one of the most enthusiastic customer bases in retail,” said Alex Muller, GPShopper’s CEO and Co-Founder. “We are excited to support A.C. Moore in further engaging its loyal following and building a successful omnichannel strategy.”

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Topics: Mobile Marketing, Press, Mobile Apps, Loyalty, Location-Based Marketing, GPShopper Clients, Benchmarks & Statistics, Omnichannel Retail, Best Practices

Fashion Network: Consumers Hate Chatbots But Interested in VR, Says GPShopper Report

Posted by GPShopper Press Coverage on Feb 27, 2017 3:41:02 PM

Excerpt from Fashion Network article
Written by Obi Anyanwu

Nordstrom, American Eagle and several retailers launched chatbots in the holiday season to better assist consumers shopping for gifts. The new chatbot technology is a recent addition of numerous technological advances that were introduced over the years to enhance the in-store shopping experience. According to GPShopper, these technological advancements are hit-or-miss, with many being misses including chatbots and smart mirrors.

GPShopper released its Reality of Retail Tech report this week that found that customers like self checkout features and virtual reality but are resistant to chatbots, smart mirrors and smart shelves. Self-Checkout and Virtual Reality scored 71% and 68%, respectively, on the Consumer Consciousness Scale, while Virtual Assistants scored 35%, chatbots scored 19%, smart mirrors scored 10% and smart shelves scored 7%. 

The report also found that 59% of consumers don’t want to use chatbots while shopping. Only 9% of consumers think chatbots will positively impact their shopping experience, and 21% felt that virtual assistants like Amazon Echo and Google home will improve their shopping experience.

Respondents were very interested in using virtual reality or augmented reality to enhance their shopping experience. 46% of consumers want to use VR to try out clothes or accessories without having to walk into a store, and 58% want to use augmented reality to see how certain items might look in a different color before buying it and to see how something looks in their house before buying.

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Topics: Mobile Marketing, Press, Mobile Apps, Market Research, Benchmarks & Statistics, Omnichannel Retail

Self Checkout, Virtual Reality and Virtual Assistants Among Top Spots on GPShopper Consumer Consciousness Scale

Posted by GPShopper on Feb 24, 2017 9:39:45 AM

 New GPShopper “Reality of Retail Tech” report reveals chatbots are out, VR is in

GPShopper, the leading mobile commerce and engagement platform for retailers that want to create custom app experiences for customers, released its “Reality of Retail Tech” report that found self checkout (71%), virtual reality (68%) and virtual assistants (35%) were among the highest on the consumer consciousness scale. Chatbots (19%), smart mirrors (10%) and smart shelves (7%) were ranked lowest. 

The study, conducted online with third party research firm YouGov, uncovered not only consumer awareness of retail technology trends, but how they want technology to impact the shopping experience. 

Download the Full Report

GPShopper’s consumer consciousness scale measured what percent of consumers are familiar with each technology.

“Developments in mobile are further giving way to more advanced technology like virtual reality and chatbots, being brought into the shopping experience. However, with so much technology available to retailers, it currently feels like everyone is just throwing ideas at the wall and seeing what sticks. Smart retailers know how crucial it is to keep their finger on the pulse between an increasingly savvy shopper and the potential for technology to drive the industry forward. We commissioned this research to gain that critical insight into how consumer awareness and opinion of this technology stacks up against what retailers are actually putting into play,” said Maya Mikhailov, co-founder and CMO of GPShopper.

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Topics: Mobile Marketing, Press, Mobile Apps, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices

Bloomberg: Forget Amazon’s Echo and Chatbots, Consumers Want to Shop in Peace

Posted by GPShopper Press Coverage on Feb 22, 2017 10:45:22 AM

Excerpt from Bloomberg article
Written by Kim Bhasin

Save the fancy tech, retailers. Shoppers are looking to buy stuff as quickly and easily as possible. 

Stores are spending lots of time and money trying out new, fancy technologies like touchscreen mirrors in changing rooms and robo-assistants out in the racks to get consumers to buy more.

Shoppers couldn’t care less.

Lowe’s Cos., the home improvement store, has a “Holoroom” that lets customers design spaces with virtual reality goggles. Nordstrom Inc. has a chatbot, an automated substitute for a human store assistant, meant to provide shoppers (both online and in-store) with gift ideas during the holidays. Rebecca Minkoff LLC, the women’s clothing retailer, has futuristic walls and mirrors that you can interact with—all in a bid to facilitate the shopping experience. 

All novel approaches, sure, but most of aren’t catching on, according to a study by mobile commerce and analytics firm GPShopper and market researcher YouGov. For example, just 18 percent of the more than 1,000 consumers polled think smart mirrors will improve their shopping experience. 

At home, virtual assistants such as Amazon’s Echo and Google’s Home aren’t exactly revolutionizing shopping either. Only 21 percent said their technology makes the buying process better from the house. 

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Topics: Mobile Marketing, Press, Mobile Apps, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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