If a picture is worth a thousand words, how much is a shoppable image on Instagram worth?
Announced at last week’s National Retail Federation conference, Salesforce Commerce Cloud revealed that retailers can now use their entire product catalog to create shoppable posts on Instagram. This includes product details like the price, name and a short description.
The new integration is seen by many industry insiders as vital to the growth of ecommerce in a mobile-first world. As users continue to shop through their phones, reducing the steps between discovery and purchase becomes necessary. And as Instagram continues to grow as an important tool for marketers, creating opportunities to make purchases on the platform makes sense for everyone: retailer, platform and user.