Adweek: Salesforce Is Making It Even Easier to Create Shoppable Posts on Instagram

Posted by GPShopper Press Coverage on Jan 24, 2018 10:17:46 AM

Article in Adweek
Written by Ann-Marie Alcántara

If a picture is worth a thousand words, how much is a shoppable image on Instagram worth?

Announced at last week’s National Retail Federation conference, Salesforce Commerce Cloud revealed that retailers can now use their entire product catalog to create shoppable posts on Instagram. This includes product details like the price, name and a short description.

The new integration is seen by many industry insiders as vital to the growth of ecommerce in a mobile-first world. As users continue to shop through their phones, reducing the steps between discovery and purchase becomes necessary. And as Instagram continues to grow as an important tool for marketers, creating opportunities to make purchases on the platform makes sense for everyone: retailer, platform and user.

Read More

Topics: Press, Mobile Apps, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Salesforce Commerce Cloud

Glossy: Despite Challenges, Retailers Aren’t Giving Up On Facebook Chatbots

Posted by GPShopper Press Coverage on Jan 11, 2018 4:25:17 PM

Excerpt from Glossy articleglossy.png
Written by Bethany Biron 

Facebook may be killing its virtual assistant, but not all brands have given up on the platform’s bots.

This week’s announcement that Facebook is dissolving its M platform — a virtual personal assistant for messenger, designed to complete tasks like booking appointments and ordering products — in many ways mirrors the difficulties afflicting the retailers that are testing bots. Ultimately the social platform found M was too complex to manage, plus it struggled to automate certain actions, a challenge retailers are also experiencing as a result of a lack of backend resources. Despite this, many brands continue to trial the technology in an attempt to not just tout their tech capabilities, but also drive consumers to their e-commerce sites and increase sales.

However, much like the demise of M, many retailers, in the rush to implement the technology, are failing to establish the appropriate resources needed to maintain them, said Maya Mikhailov, CMO and co-founder of mobile commerce platform GPShopper. It doesn’t help that messenger bots are also increasingly facing competition from other automated services, like voice-activated style programs from Amazon Alexa and Google Home. (Perry Ellis, for example, became one of the first retailers to test voice commerce in September, adding yet another channel for commerce.)

“It’s not as easy as just ‘insert chatbot here.’ Chatbots were initially positioned to retailers and brands as a magic bullet, where all you needed was a bot,” she said. “As retailers think about what they’re going to do with bots, they need to remember it needs to be usable and scalable. Bots aren’t a bandaid solution for customer service solutions.”

Read More

Topics: Press, Mobile Apps, Omnichannel Retail, Best Practices

Retail Dive: Target Adds 'Universal Thread' to Private Label Stable

Posted by GPShopper Press Coverage on Jan 9, 2018 2:22:58 PM

Excerpt from Retail Dive articleretail-dive-logo.jpg
Written by Daphne Howland

Target's Universal Thread launch is just the latest in a series of new exclusive labels in apparel and home goods. Last year the mass merchant announced plans to develop 12 new labels over the following 18 months, using the same research and design approach applied to developing the Pillowfort and Cat & Jack kids lines, both launched in 2016.

Those lines are performing well: By October of last year, Cat & Jack had surpassed the $2 billion mark to be one of Target’s largest brands ever, the company reported in 2017 when it unveiled a series of "adaptive apparel" products made specially for kids and toddlers living with disabilities.

Target-Universal-Thread.jpg

Judging by these efforts to double-down on its "cheap chic" merchandise differentiation, Target seems unwilling to cede much to Amazon or anyone else when it comes to home decor, furniture and apparel. Executives last year said the company's private labels account for about $26 billion in sales. 

Merchandise differentiation has been a key Target strategy since it lost a bruising price war with Walmart in the 1980s. "I think their goal is to build their in-house brands more," Maya Mikhailov, chief marketing officer and co-founder of GPShopper, told Retail Dive earlier. "Target was always known for design, earning the moniker 'Tar-zhay.' Their new streak appears to be focused on re-energizing that. It seems to be a natural extension of what their original brand promise was."

Read More

Topics: Press, Omnichannel Retail, Apparel Retail

WWD: How Going Mobile Will Impact the Beauty Business in 2018

Posted by GPShopper Press Coverage on Jan 8, 2018 11:00:00 AM

Article in WWD
Written by Faye Brookman

Beauty has been a laggard in adopting mobile. That's about to change.

Beauty has been slower than many other categories to embrace the mobile mentality, according to Maya Mikhailov, cofounder and chief marketing officer of GPShopper. 

“With the exception of Sephora, beauty has been a laggard in the mobile curve,” she said. That’s about to change, according to Mikhailov. Maximizing mobile is a component of three trends she identified that will impact beauty retailers in 2018:

The Merging of Music and Lifestyle Trends With Personal Care

Music and beauty have a lot in common, as exemplified by makeup artist Pat McGrath’s use of Spotify to launch her own brand. “McGrath is one of the makeup artists who pioneered social media. Using Spotify as a popular mobile service with a famous makeup artist [her products are sold on Spotify’s Maggie Lindemann shop] serves to be a powerful combination of music, social and merchandise,” Mikhailov said. “There are more opportunities for future musicians to work with makeup brands.

Read More

Topics: Press, Mobile Apps, Loyalty, Market Research, Omnichannel Retail, Beauty Retail

PYMNTS: The Overdue Evolution Of Luxury Retail

Posted by GPShopper Press Coverage on Dec 15, 2017 12:40:47 PM

Article in PYMNTS.com

Retail isn’t all about taking people’s money. Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again.

So, one might think it would be a no-brainer for luxury brands, which have such a legacy presence in the market, to be all over the latest storytelling modes, with exciting new ways to draw consumers into their rich and storied history.

Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else. GPShopper found that only 3 percent of luxury brand’s revenue was coming from digital storefronts back in 2010, and that percentage is only expected to climb to about 12 percent by 2020.

GPShopper, which develops mobile apps for retailers, has an idea why the technology uptake has been so slow in this market, as well as a vision for a brave new luxury retail world – and a plan to help make it happen.

“Luxury brands have a rich heritage and history of storytelling,” said GPShopper CMO Maya Mikhailov. “They saw technology as antithetical to that. Now, they are increasingly realizing that their customers are on digital platforms using digital tools. If they’re not there, they’re losing out to other brands who are. We believe 2018 will be a pivotal year for luxury to embrace digital technology.”

Read More

Topics: Press, Mobile Apps, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail