Nielsen, Flurry (Yahoo) and comScore data all agree that nearly 90% of smartphone user time is spent in apps, not on mobile websites. At no time is this more true than when they are looking to entertain themselves in down-time - and there's never more down-time than during airport delays, long road trips, or the Thanksgiving Day post-turkey lull.
We see tremendous spikes in video engagement on Thanksgiving, especially in the late afternoon and early evening hours. Smart retailers will be taking advantage of this opportunity on Thanksgiving Day to push out Black Friday deal previews and gift idea alerts.
- Sneak Peeks
Get shoppers excited with Interactive Push Notifications showcasing products and special offers.