Huffington Post: No More Door Busters

Posted by Maya Mikhailov on Nov 23, 2016 1:13:11 PM

Article in Huffington Post
Written by Maya Mikhailov

Americans are more likely to be hitting the snooze button this Friday than getting up and in line for Black Friday door busters. The 71 percent of consumers sleeping with their smartphones under their pillow don’t need to go any further than the breakfast table for a good deal this year. Why go to the mall when they can go to their mobile devices for all their holiday sales needs?

The holiday shopping season is about to officially kick off and most consumers aren’t even going to wait until their Thanksgiving meals are over to tap into all the promotions lighting up their smartphones. Instead of door busters, they’re going to be looking for screen busters. In fact, in 2015, GPShopper’s clients saw a 241 percent increase in visits to their app and a nearly 400 percent revenue increase on Thanksgiving Day. After a year of steady mobile retail growth in general, it’s hard to ignore this shifting trend that favors phones over physical stores on what has become the biggest shopping day of the year.

Smart retailers aren’t glazing over this evolving trend either. In fact, they’re shifting their strategies to match consumer behavior, knowing the opportunity to reach shoppers now lies with Thanksgiving day itself rather than Black Friday and officially embracing the earlier start to the shopping season.

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Topics: Press, Loyalty, Mobile Apps, Best Practices, Holiday Season, Omnichannel Retail, Push Notifications, Location-Based Marketing, Benchmarks & Statistics, Market Research, In-Store Mobile

3 Ways Retailers Will Increase Sales on Thanksgiving Day

Posted by Lauren Hand on Nov 22, 2016 10:26:33 AM

Nielsen, Flurry (Yahoo) and comScore data all agree that nearly 90% of smartphone user time is spent in apps, not on mobile websites. At no time is this more true than when they are looking to entertain themselves in down-time - and there's never more down-time than during airport delays, long road trips, or the Thanksgiving Day post-turkey lull. 

We see tremendous spikes in video engagement on Thanksgiving, especially in the late afternoon and early evening hours. Smart retailers will be taking advantage of this opportunity on Thanksgiving Day to push out Black Friday deal previews and gift idea alerts. 

  1. Sneak Peeks
    Get shoppers excited with Interactive Push Notifications showcasing products and special offers.
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Topics: Mobile Apps, Push Notifications, Loyalty, Location-Based Marketing, GPShopper Clients, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Holiday Season

3 Must-Have App Features for Retailers on Black Friday

Posted by Lauren Hand on Nov 8, 2016 11:55:04 AM

Black Friday is arguably the most important day of the holiday season for retailers. In addition to reaping the benefits of load and scale testing, retailers will see traffic spikes across their ecommerce site, mobile site and mobile app. Crashes not only result in missed opportunities and lost revenue; digital frustrations lead to weakened customer loyalty.

The focus for retailers on Black Friday weekend is to not only get the sale, but to save the sale - with 3 simple mobile app features.

  1. Turn Lines into Commerce Opportunities
    Use geo-fenced push notifications to deliver special offers to in-store shoppers waiting in the checkout line. This rewards them for their brand dedication and decreases purchase abandonment. Teasing your customer base with the promise of special offers like these is a great way to convert shoppers to download your app.

  2. Save the Sale
    Local inventory may run out, but using the barcode scanning feature in your mobile app ensures that shoppers can still purchase the products they want from the website. Added bonus: this decreases showrooming to your competitors.

  3. Segment Your Messaging
    Time-based push notifications are extremely successful with out-and-about shoppers during this busy retail weekend. Additionally, segmenting users will increase the relevance of any push program.
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Topics: Push Notifications, Holiday Season, Omnichannel Retail, Mobile Apps, In-Store Mobile, Location-Based Marketing

Increasing App Downloads with Exclusive Offers

Posted by Lauren Hand on Oct 21, 2016 10:00:00 AM

There is no season more important for optimal app performance than Holiday. Here are some ways we’ve seen our retail clients boost their app downloads simply by making the most of marketing and offering features not available through other channels, especially on Black Friday.

Some simple tips to build your app’s audience pre-holiday include:

  1. Wish Lists & Gift Guides
    Build your app audience by enticing them with exclusive offers and features that aren’t available online or on your mobile website, like Wish Lists with price & stock alerts, or interactive push notifications personalized with personalized gift ideas. Promoting benefits that provide exclusive access to your brand gives your shoppers a reason to download your mobile app.

  2. Touch ID
    Touch ID is a convenient, app-only feature that gives shoppers easy access to their Shopping Cart, Wish Lists, and Checkout. Let your customers know they can scrap their passwords and instantly log into your app – the convenience-factor is a major draw. Additionally, offering a frictionless shopping experience ensures higher cart conversions.
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Topics: Mobile Apps, Loyalty, Omnichannel Retail, Best Practices, Holiday Season, Push Notifications

Beauty App Must-Haves for the Millennial Shopper

Posted by Jocelyn Schoolsky on Oct 13, 2016 4:00:00 PM

Hi Beauty Brands, I’m Jocelyn Schoolsky, and I am your customer - a professional millennial female wanting to feel and look her best. 

Outside of work, I’m most passionate about the beauty industry. Not only do I have several close friends that work as makeup artists but I also spend countless hours watching YouTuber’s like Desi Perkins, Huda Beauty, Jaclyn Hill, Carli Bybel, LustreLux, and Kandee Johnson. In addition to YouTube, I also research products via beauty blogs, MakeupAlley and Snapchat. And guess what? I’m not the only one! There are millions of women just like me that do the exact same thing. 

I want you to build me an app, and I’d like to share why you should do it and how to make it great!

Millennials spend more than 3 hours a day on their mobile phone. Millennials also love shopping apps. And for the first time ever, mobile apps are outpacing mobile web commerce. Before you know it, apps will outpace desktop. If one of my favorite brands has an app, I am far more likely to shop with them. Why is that you ask? That app is at the forefront of my device and always top of mind and I expect to be treated like a VIP for having it.

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Topics: Beauty Retail, Mobile Apps, Omnichannel Retail, Best Practices, Location-Based Marketing, Push Notifications