Consumers aren’t gravitating to the Apple Watch for pricey purchases, but instead want Apple Watch apps that complement the shopping experience they have with retailers and brands both digitally and in-store.
Ahead of this year's WWDC, we conducted a survey of over 2,000 consumers with third party research firm YouGov. The research revealed not only American consumers’ attitudes towards purchasing via the Apple Watch, but how they would like to see it evolve into the broader scope of their interactions with retailers and brands.
For instance, consumers see Apple Watch as a gateway to impulse purchases, would rather get access to coupons and loyalty programs instead.
If retailers and brands want to drive these small but frequent purchases they need to offer other ways of engagement like coupons, access to loyalty programs and customer service on their Apple Watch apps and create a complete app experience.