This is the first in a four-part series helping retailers plan their 2016 mobile strategy.
Didn’t you hear? E-commerce was huge this holiday. And the most significant e-commerce growth came from mobile. In fact, mobile’s influence on holiday sales was so big that we still can’t stop talking about its impact on retailers. Well, that and the weather. It was too warm (but not anymore).
But this is not one of the thousand blog posts or breathless tech press headlines illustrating how mobile reached an important tipping point as a consumer channel this holiday. Though, did you know shoppers spent over $950M on mobile black Friday alone (couldn’t resist just one more stat)?!
Holiday is over, and now your organization has to do something about the shift in behavior due to a 5” screen that is glued to your shopper’s hand. So what did we learn and what can you do about it as you plan your 2016 Mobile Strategy?