Mobile was Huge for Holiday 2015…Now What?

Posted by Maya Mikhailov on Jan 26, 2016 9:32:40 AM

This is the first in a four-part series helping retailers plan their 2016 mobile strategy. 

Didn’t you hear? E-commerce was huge this holiday. And the most significant e-commerce growth came from mobile. In fact, mobile’s influence on holiday sales was so big that we still can’t stop talking about its impact on retailers. Well, that and the weather. It was too warm (but not anymore).

But this is not one of the thousand blog posts or breathless tech press headlines illustrating how mobile reached an important tipping point as a consumer channel this holiday. Though, did you know shoppers spent over $950M on mobile black Friday alone (couldn’t resist just one more stat)?!

Holiday is over, and now your organization has to do something about the shift in behavior due to a 5” screen that is glued to your shopper’s hand. So what did we learn and what can you do about it as you plan your 2016 Mobile Strategy?

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Topics: Mobile Apps, Wearables, Location-Based Marketing, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Best Practices, Holiday Season

GPShopper's SVP of Technology to Speak at Digital Irish's 'Internet of Things' Event

Posted by GPShopper on Sep 21, 2015 2:35:11 PM

Digital Irish Event

Internet Of Things

Thursday, September 24

6:30 - 9:00 pm

Gabriel Farrell, GPShopper's Senior Vice President of Technology, will be speaking at this week's Digital Irish event in New York City, which will showcase companies that are "making waves in the ‘Internet of Things’ space."

A member of GPShopper’s founding team, Gabriel has over 15 years of experience in product development and operations. After received his degree from University College Dublin, he moved to US to attend graduate school at Creighton University. Gabriel caught the startup bug during web 1.0, moved to San Francisco and worked as a developer for companies focused on bringing the web to education (iMind and ‘The Education Network’). Before joining GPShopper in 2005 he led development for vegbank.org, a National Science Foundation sponsored project.

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Topics: Beacons, Press, Mobile Apps, Industry Events, Wearables, Location-Based Marketing

Why Mobile Is Not “Just Another Channel”

Posted by Lauren Hand on Mar 30, 2015 11:00:00 AM

eSome retailers continue to think of mobile as just another channel to engage with consumers. But this outlook can be dangerous, keeping retailers focused more on sales attribution than providing a seamless shopping experience at every point of the customer journey. 

A good mobile strategy bridges the gap between digital and physical shopping, at the same time empowering consumers to access their favorite brands on multiple channels and providing a unified experience on each. Convenience and consistency delights today's digitally-savvy shopper, leading to higher conversion and increased loyalty. Mobile gives brands the opportunity to turn the casual visitor into a loyal customer.

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Topics: Beacons, Mobile Apps, Loyalty, Wearables, Location-Based Marketing, In-Store Mobile, Omnichannel Retail, Mobile Payments

GPShopper's Instant Alerts: The Latest in Mobile, Privacy and Multichannel Retail News

Posted by Lauren Hand on Sep 12, 2014 7:15:00 AM

Did you know you can subscribe to instant alerts from GPShopper? Get the latest multichannel retail news and mobile commerce insight right in your inbox! 

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Topics: Beacons, Industry Events, Infographics, Loyalty, Mobile Apps, Press, Push Notifications, Wearables, Benchmarks & Statistics, Omnichannel Retail

How Will Android L and iOS 8 Impact Retailers?

Posted by Lauren Hand on Jul 23, 2014 10:00:00 AM

 Yesterday, GPShopper hosted a webinar preparing retailers for the upcoming Apple and Android updates, including:

  • Touch ID: How ease-of-checkout will increase your conversion rates
  • Widgets: Users can access Wish Lists and Price Alerts directly from their Notification Center 
  • Actionable Notifications: Add interactivity to your current Push system 
  • Android Wear: Does your smartphone app have a wearable counterpart? 
  • Restricted Wi-Fi Tracking: Retailers can no longer sniff MAC addresses. Learn about other options for honing in on your customers' in-store behavior, like proximity marketing with the use of beacons. 

 Check out the slides from this webinar below, or view the full webinar on-demand.

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Topics: Beacons, Mobile Apps, Industry Events, Wearables, Omnichannel Retail