Valentine's Day is the perfect holiday for retailers to reach a large number of consumers looking for that special gift. The winning retail formula is making products available early and competitively on mobile-friendly platforms, offering unique and traditional offerings. Especially since the demand this year will be more instantaneous.
Maya Mikhailov, EVP and co-founder of mobile commerce platform and beacon provider GPShopper, professes that many shoppers will be looking for products or services on mobile apps, from finding a date on Tinder or OKCupid, to restaurant reservations on OpenTable or flowers and an outfit to wear on the date.
Retailers need to remember that shoppers spend a lot of time staring at their mobile phones, Makhailov says, "they need to take advantage of this platform by offering click-to-call banners or geo-target push notifications reminding last minute shoppers of in-store specials."