Utilizing Mobile Platform for Valentine's Day

Posted by GPShopper Press Coverage on Feb 10, 2015 12:34:49 PM
GPShopper Press Coverage


Article in Fierce Retail 
Written by Jacqueline Renfrow

Valentine's Day is the perfect holiday for retailers to reach a large number of consumers looking for that special gift. The winning retail formula is making products available early and competitively on mobile-friendly platforms, offering unique and traditional offerings. Especially since the demand this year will be more instantaneous.

Maya Mikhailov, EVP and co-founder of mobile commerce platform and beacon provider Screen_Shot_2015-02-09_at_10.26.48_AMGPShopper, professes that many shoppers will be looking for products or services on mobile apps, from finding a date on Tinder or OKCupid, to restaurant reservations on OpenTable or flowers and an outfit to wear on the date.

Retailers need to remember that shoppers spend a lot of time staring at their mobile phones, Makhailov says, "they need to take advantage of this platform by offering click-to-call banners or geo-target push notifications reminding last minute shoppers of in-store specials."

Read the entire FierceRetail article.



Topics: Mobile Retail Apps

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GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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