VIDEO: Bill Siwicki on the Rise of Mobile Commerce

Posted by GPShopper Press Coverage on Oct 15, 2015 10:00:00 AM

Video from Multichannel Merchant

It was a long time coming, but The Year of Mobile Commerce finally came in 2014, and it doesn’t appear that it’s rise to ecommerce stardom will fade away any time soon.

Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and adjunct prof at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015.

Siwicki sat down with Multichannel Merchant Managing Editor Tim Parry at the 2015 Shop.org Digital Summit to talk about mobile commerce trends and stats. In addition, Siwicki also answered Parry’s questions about mobile commerce tips, geo-targeted marketing, apps, beacons, and more.

 

 Learn more at Multichannel Merchant.

 

Topics: Press, Mobile Apps, Market Research, Mobile Commerce, Holiday Season

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