Video: How Beacons Work and Why They Matter

Posted by GPShopper Press Coverage on Nov 6, 2015 9:00:00 AM
GPShopper Press Coverage

Video from Business Insider

Retailers are using technology in new ways to improve the shopping experience at their stores. One key component of this is beacons, which use a person's mobile device to customize the shopping experience. Find out more in this video in which Maya Mikhailov, cofounder and CMO of GPShopper, explains how beacons work and why they matter.

This video is sponsored by Synchrony Financial.

 

Topics: In-Store Experience, Retail Tech News, Omnichannel Retail, Mobile Retail Apps

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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