Video: How Beacons Work and Why They Matter

Posted by GPShopper Press Coverage on Nov 6, 2015 9:00:00 AM

Video from Business Insider

Retailers are using technology in new ways to improve the shopping experience at their stores. One key component of this is beacons, which use a person's mobile device to customize the shopping experience. Find out more in this video in which Maya Mikhailov, cofounder and CMO of GPShopper, explains how beacons work and why they matter.

This video is sponsored by Synchrony Financial.


Topics: Beacons, Mobile Marketing, Press, Mobile Apps, Location-Based Marketing, Mobile Commerce, In-Store Mobile, Omnichannel Retail

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The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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