People in the retail community are gearing up for what may be one of the hottest industry events of the year: ShopTalk. Organized and produced by the same team as Money 20/20, ShopTalk is positioning itself as the tech event for the next generation of commerce and their speaking list reads like a "who's who" in retail. During the conference from May 15-18 at the Aria in Las Vegas, retailers and industry leaders will come together to discuss commerce, consumer shopping behavior, and technology strategies to unify the physical and digital shopping worlds.
2016 is already shaping up to be the year of mobile. In fact, eMarketer recently released a report that reviewed the lessons of 2015 and made predictions for the 2016 holiday retail season. What were the findings? Retail sales on smartphones are skyrocketing and that trend is only going up. In short, people are using their mobile more than ever for discovery, product research, check out and beyond - it's the go-to for consumers and surpassing desktop especially during the holiday season. These themes are reflective of what we've heard all season and we expect topics like these to be covered more in depth at ShopTalk. Did you know:
- App users convert at 3.7x the rate of mobile web customers and have higher AOVs per conversion
- App users visit stores 46% more often and 40% bought more of that brand's product
When it comes to bridging the physical and digital worlds, it's imperative to meet consumers where they are - on their mobile - and to create engaging experiences. Engagement is key for consumers to build brand loyalty in the competitive retail marketplace, discover new products with your brand and much more.
As a leader in building on-brand mobile applications and engagement strategies for retailers, GPShopper understands this better than anyone. That's why we're proud that our client, PacSun, recently was named an Honoree in the 20th Annual Webby Awards in the exclusive Mobile Lifestyle category for the mobile app that we built. The app won for its engaging features and personalized approach to loyalty via the mobile app. Since integrating their loyalty program, downloads have more than doubled and the app now ranks consistently in the top 50 lifestyle apps.
Find out what the right mobile app strategy can do for your business. Let the experts at GPShopper take you through a ROI calculator so you can see how your organization can increase revenue with an effective mobile app strategy. Schedule a meeting and stop by our booth #1127 at ShopTalk and learn why top brands True Religion, PacSun, Jo-Ann Fabrics and Michaels only trusted GPShopper for a polished mobile app solution.