When PacSun wanted to bring loyalty to their mobile app and create a more engaging, personal experience for their customers, they turned to GPShopper. Using the GPShopper cartridge to Demandware, the native PacSun app launched to great success. Since the launch this summer, app and loyalty downloads have more than doubled month over month and the app is now consistently rated in the top 50 lifestyle apps.
In this valuable webinar, GPShopper and Demandware interviewed PacSun's VP of IT, Coleen McNally, to investigate the tips and strategies that retailers should take in order to build a successful mobile app.
Download the webinar recording and discover valuable insights, such as:
- Necessary Design Features: designing and phasing in the necessary features for your app and focusing on simplicity, can help position you for success.
- Marketing the Mobile App: heavy in-store promotion and email campaigns with call-to-actions help to promote the app at launch.
- In-store Alignment & Attribution: identify metrics that may have to change in order to inspire store associates to allow other channels to be more successful through incentives, etc.
- Loyalty Integration: integrating loyalty into apps help to gain a comprehensive view of loyal customers, while simultaneously presenting a new marketing opportunity with custom and personalized push notifications.
To find out more strategies and tips, download the webinar recording.