Wayfinding. It's not a new concept, but its traditional meaning of the way people navigate from place to place or within one place has taken a more intuitive turn in the current age of mobile devices. In the past, a shopper would most likely use a map to orient themselves with a mall while navigating a new retail environment such as a mall or store. Now, through the use of mobile apps, wayfinding can be more interactive and engaging that just reading a simple map.
Mobile apps provide a platform for a retailer to share product information and promotions while also serving as a way to help a customer navigate a store. Integrating more uses into a retailer’s mobile app ensures that a user will not just associate the app with making a purchase but will associate that app with an overall satisfying mobile app experience.
Wayfinding also makes it easier and more satisfying for a consumer to find what they are looking for. The more functional and intuitive an app is the more a customer will be willing to engage with that app outside of its primary function.