Whitepaper: 4 Keys to Mobile App Success

Posted by GPShopper on Oct 18, 2016 10:30:00 AM

“If you could build a digital experience for your best customers, what would that experience be?” 

Mobile apps offer brands and retailers the opportunity to create a special experience crafted to engage with their best customers to keep them coming back, to gain mindshare, and earn wallet share. That's not just referring to wallet share in the app, via mobile, or even e-Commerce; we're talking total spend.PacSun_Images.png

With an app you have the opportunity to deliver an experience tailored for your best customers. You have them in the palm of your hand (although literally, you are in the palm of theirs). You don’t have to worry about efficiently driving them through the funnel and converting with every visit to the app. You can take time to create a memorable brand  experience.

So what should that experience be? For every brand that answer will be different, but this whitepaper presents a framework outlining four key functional categories:

  1. Commerce
  2. Loyalty
  3. Engagement 
  4. Utility

Download GPShopper's whitepaper: Building a Winning Mobile App Experience for Your Loyal Customers to learn how to execute the ultimate digital experience for your best customers.

Download the Whitepaper

 

 

Topics: Mobile Apps, Location-Based Marketing, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Best Practices