Wireless Device Gives Stores 'Beacons' of Hope

Posted by GPShopper Press Coverage on May 6, 2015 1:50:00 PM

San_Francisco_Chronicle_logoArticle in San Francisco Chronicle
Written by Thomas Lee

SAN FRANCISCO- Maya Mikhailov, co-founder & CMO of Mobile Solutions Platform GPShopper, recently spoke at a retail conference about shoppers using smartphones and Beacons to summon a store employee - an "Uber-like service," she said. Perhaps people can use their phones to request that a store associate carry heavy products to customer's cars in the parking lot. 

Unfortunately, most retailers experimenting with Beacons today are not thinking big enough, Mikhailov said. 

Maya_Headshot"Retailers have been dipping multiple toes in the water, but so far there haven't been many compelling consumer interactions other than sending them a coupon," she said. 

Part of the problem is culture. Retailers have long divided their operations between online and brick-and-mortar divisions. Integrating the Beacon into stores requires a kind of technical and cultural cooperation that does not come easy to these companies, Mikhailov said. 

Many stores have yet to offer free Wi-Fi. And despite the technology's wizardry, Beacons face a sgpshopper-ble-beaconteep learning curve. 

Click here to read this article in its entirety. 


Topics: Beacons, Mobile Marketing, Press, Mobile Apps, In-Store Mobile, Omnichannel Retail

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