GPShopper survey finds that 61% of Gen Z consumers prefer shopping in-store

Posted by Jocelyn Schoolsky on Feb 26, 2019 8:00:00 AM
With Millennials and Gen Z spending a combined $300+ billion per year, it’s crucial for retailers to understand their shopping habits, demands and preferences. We surveyed over 1,400 of these influential consumers. Our research includes:
  • The preferred mobile OS for both Millennials and Gen Z
  • Each group's favorite ways to shop
  • The mobile app benefits both generations value most
  • The 7 most popular shopping apps

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Topics: Retail Tech News, Retail Industry Research, Omnichannel Retail

5 Game-Changing In-Store Experiences

Posted by Jocelyn Schoolsky on Feb 14, 2019 8:00:00 AM

Despite numerous claims that brick and mortar retail is dead, research is showing that success lies in exceptional in-store experiences. And while driving sales is vital, retailers and brands must also give customers a compelling reason to visit their stores. Jack Morton said it best, “Retailers need to focus less on selling us something, and more on making us feel something. Storefronts need to transform from a place to buy…to a place to be.”

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Topics: Retail Tech News, Retail Industry Research, Omnichannel Retail

2019 HOT LIST – Emerging Brands to Follow in the New Year

Posted by Jocelyn Schoolsky on Jan 16, 2019 8:00:00 AM

The next generation of breakthrough brands is coming to market with a wide breadth of retail trends, from sustainability and transparent pricing to women and influencer-owned. This group of up-and-comers will be some of the most exciting brands to watch in 2019:

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Topics: Retail Tech News, Retail Industry Research, Omnichannel Retail

GPShopper's 5 Most Popular Articles of 2018

Posted by Jocelyn Schoolsky on Dec 18, 2018 8:50:00 AM
The Best of GPShopper 2018

Our most read articles in 2018 covered topics and trends including emerging retailers, millennial shopping trends, in-store experiences, social media best practices and Crate and Barrel’s mobile app case study.

  1. 2018 HOT LIST – Emerging Retailers to Watch in the Coming Year

This year, our top story highlighted emerging brands that deliver unique and authentic experiences to their customers. Be on the lookout for our 2019 list coming in January.

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Topics: In-Store Experience, Mobile Retail Apps, Retail Industry Research, Omnichannel Retail

8 Shopping Trends We Love

Posted by Jocelyn Schoolsky on Dec 11, 2018 1:00:00 PM

Let’s cut straight to the chase…the retail landscape is ultra-competitive and continuously changing. To stay relevant, more and more retailers will be implementing these 8 shopping features in 2019.

Encourage Customers to Recycle Old Textiles

Last month, I attended REMODE 2018. The content focused heavily on the hot topic of sustainability the fashion industry. Research shows that the Gen Z consumer in particular is passionate about sustainable products, and smart brands like H&M and Madewell are incentivizing customers to recycle old textiles by offering a discount on future purchases.

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Topics: Retail Industry Research, Omnichannel Retail

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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