Our most read articles in 2018 covered topics and trends including emerging retailers, millennial shopping trends, in-store experiences, social media best practices and Crate and Barrel’s mobile app case study.
This year, our top story highlighted emerging brands that deliver unique and authentic experiences to their customers. Be on the lookout for our 2019 list coming in January.
Coming in at number two is our commentary on millennial shopping tendencies. As a 31-year-old avid shopper and Millennial, I share my story of how we shop firsthand.
Following emerging retailers and millennial shopping trends, our favorite in-store experiences was a close third. After visiting hundreds of stores across the country, we identified our favorites and the criteria we used to measure them.
In late July, we saw an overwhelmingly amount of interest in social media best practices. With the average person spending nearly two hours per day on social channels, there’s an immense opportunity for retailers to increase sales and brands. Our list of best practices is a great resource for any retail marketer looking to invest in additional ad spend and social strategy.
Closing in our top five is Crate and Barrel’s mobile retail app success story. The case study shares how the home goods brand relaunched their commerce-enabled app with GPShopper and increased downloads by 137%.