The next generation of breakthrough brands is coming to market with a wide breadth of retail trends, from sustainability and transparent pricing to women and influencer-owned. This group of up-and-comers will be some of the most exciting brands to watch in 2019:
Influencer-owned brands are taking the fashion industry by storm. Here are some of our favorites:
From social media influencer to business woman, Arielle Charnas’ fashion line “Something Navy” has become an instant success. In September 2018, the private-label brand (available at Nordstrom) netted the retailer $1 million in fewer than 24 hours. Sources say the Something Navy Fall collection was Nordstrom’s most successful partnership ever. In fact, the line was such a hit that it caused the retailer’s site to crash. We look forward to seeing the brand expand and surprise us with new offerings in 2019.
Gal Meets Glam
Many women struggle to find a quality dress without an outrageous price tag, and fashion influencer Julia Engel is solving that with The Gal Meets Glam collection. With over 1.2 million followers on Instagram, Engel realized it was time to offer her readers something more than just outfit tips and shopping suggestions – rather a line of clothing with the same aesthetic as her blog. The modern line of dresses pushes past trendy to celebrate classic sophistication, feminine elegance and romantic details. Not only are the dresses well-made but the price point is far more approachable than similar styles in the market.
It’s not always easy to get excited about skincare, but Summer Fridays is a complexion game changer. In March 2018, Co-founders Marianna Hewitt and Lauren Gores launched this social-first, direct-to-consumer beauty brand. Similarly to Something Navy and Gal Meets Glam, both Hewitt and Gores identified a missing need in the market and got to work addressing it. Unable to find a product that gave their skin an immediate selfie-worthy glow with good-for-you ingredients, the women worked with a team of industry experts to create the Jet Lag Mask. Not only does the mask leave skin uber-dewy and hydrated but it’s also paraben, cruelty and sulfate free. We can’t wait to see what formulas the blogger duo creates next.
One of our 3 Key Takeaways from REMODE 2018 is that sustainable fashion is here to stay. In fact, a 2017 study from NDO Group found that Gen Z is willing to spend 10 to 15 percent more on sustainably produced clothing.
Rothy’s was founded with a firm mission to design a beautiful shoe with the environment in mind. While anyone can make pretty shoes, Rothy’s has successfully developed a way to craft comfortable yet stylish flats from recycled plastics with virtually no waste throughout the entire process. The company has repurposed over 20 million plastic bottles into shoes. In addition to sustainability being part of Rothy’s DNA, the brand also carries very little inventory to avoid overproduction and all shoes are washable, which means its customers are able to wear the designs for longer. Brilliant!
After listening to Veja’s Sébastien Kopp speak at the 2018 REMODE Conference, we were inspired to learn more about the sneaker brand. If you aren’t familiar with the French brand, Veja is known for its environmentally friendly sneakers, made with raw materials and sourced from organic farming and ecological agriculture without chemicals or polluting processes. Aside from Veja’s unwavering commitment to bettering the environment, the brand does not believe in spending money on advertising or marketing. We’re all for supporting a brand that promotes transparency, organic materials and fair-trade sourcing.
Speaking of transparency, meet Brandless. The e-commerce company offers better-for-you products at simple, fair prices. In fact, Brandless was brought to life in July 2017 with a mission to provide high-quality, transparency and community driven values. Growing up, we were always taught “you get what you pay for.” But with Brandless, better doesn’t have to cost more. Unlike traditional brands that have a lot of markups built into their retail pricing (distribution costs, wholesale to retail markup, shelf stocking, breakage fees, etc.), Brandless has built direct relationships with its suppliers and customers, in turn eliminating inefficiencies that lead to extra costs.
According to AUrate’s founders Sophie Kahn and Bouchra Ezzahraoui, luxury can in fact be affordable. Yes, you read that correctly. While the retail industry is saturated with jewelry options, AUrate’s business model is putting a stop to the extortionate costs that typically come with a quality piece of jewelry. Unlike traditional jewelry brands, AUrate doesn’t charge 20 times the manufacturing cost. The brand has also decided against selling through third-party retailers who often add their own 300% mark-ups. If you’re looking for a piece of fine jewelry that’s honestly priced and ethically sourced, look no further than AUrate.
As a business owned by a woman-led company, we recognize the value in female business leaders. Here are a few of our favorite Women-Owned brands.
Bulletin sells and features products from female-led brands that until now have only been sold on the internet. Rather than wholesale or consignment, Bulletin rents sections of its stores on a month-to-month basis at a more affordable cost than the typical barrier to entry. With three stores in New York and a thriving online business, Bulletin also gives 10% of all store proceeds to Planned Parenthood of NYC. Oh, and did we mention that its stores are Instaworthy? See above for a sneak peek of the Flagship store on 863 Broadway.
AYR stands for All Year Round. Co-founded by longtime friends Maggie Winter, Jac Cameron and Max Bonbrest, the trio wanted to create a brand of choice for a new generation of strong, smart women. The versatile line continuously evolves year-round, with weekly product launches and no official seasons. AYR also takes a minimalist approach towards its design, with no external labels or logos on the product. The woman-run brand has been built very much organically and is a big hit amongst the blogger and influencer community.
The Little Market
Founded by Lauren Conrad and Hannah Skvarla, The Little Market is an online fair-trade shop where customers can purchase products from over 67 artisan groups in 28 countries. The nonprofit is committed to empowering women by alleviating poverty. All goods sold are made by artisans in need, including people with disabilities, refugees, survivors of trafficking and domestic violence and formerly homeless women. The Little Market also offers baby and wedding registries, corporate gifting and custom orders. We hope you love its online market and mission as much as we do.