7 Brands Winning at Sustainability

Posted by Jocelyn Schoolsky on Apr 18, 2019 7:00:00 AM
Jocelyn Schoolsky

Sustainable fashion has come a long way – so much so that there are more eco-friendly brands than ever before. With labels like Everlane leading the way, there’s proof that sustainability and style can go hand in hand. Whether you’re new to eco-friendly fashion or not, here are seven sustainable brands that are positively impacting our planet in a big way:

For Days

For Days
Founded in 2016, For Days is an innovative line of t-shirts that can be returned and upcycled at any time. Each and every For Days organic cotton piece is $38 and comes with a lifetime membership. When you’re ready for something new, you can swap any item for only $8. So, what’s the catch? Well, there isn’t one. Once you’re done with one of your t-shirts (whether it’s stained, stretched out or no longer fits), you send it back to the company’s headquarters where it’s sliced into pieces, broken down in pulp and upcycled into another t-shirt.

Amour Vert

Amour Vert

Amour Vert’s mission is to make sustainable, versatile, and thoughtfully designed clothing that you can wear forever. In an effort to uphold its mission, the brand is very precise about production and fabrics used. Its pieces are made in limited quantities to ensure the highest production standard and eliminate excess waste. In addition, Amour Vert works directly with mills to develop fabrics that are soft, beautiful, durable and sustainable. With every purchase of an Amour Vert tee, the company will plant a tree in North America with American Forest. To date, it has planted over 220,000 trees.

Madewell

Madewell Denim Recycling
One of my favorite things about Madewell is its denim recycling program. In an effort to be more eco-friendly, Madewell has partnered with the Blue Jeans Go Green program and Habitat for Humanity to turn pre-loved jeans (from any brand) into housing insulation. As an incentive to its customers, the retailer will give you $20 off a brand-new pair of jeans for every old pair donated. What’s more impressive? Since the partnership began, Madewell has recycled 586,567 pairs of jeans and saved over 293 tons of waste from going into landfills.

Buffy

Buffy
While Buffy isn’t exactly a “fashion” retailer, its products and story are definitely worth knowing. With a 4.8 star average rating from over 14,000 reviews, its Cloud Comforter is best known for its premium eucalyptus fabric and sustainable interior. In fact, the company renews recycled bottles into their eco-friendly fill, helping keep 2,500,000 bottles from oceans and landfills.

Package Free

Package Free
It wasn’t until a few weeks ago that I learned about Package Free. The Brooklyn-based retailer sells sustainable, green, eco-friendly and plastic free products to help you live a zero waste, minimalist, and low impact lifestyle. As a rule, Package Free only sources its products from individuals and brands that share its mission – to create a positive environmental impact. Since forming, they’ve kept an estimated 4,025,600 plastic straws, 3,061,240 plastic bags and 1,419,260 non-recyclable bottles and cups out of landfills.

Girlfriend Collective

Girlfriend Collective
Athletic wear brand, Girlfriend Collective, believes that good things come to those who don’t waste. The company is best known for ethical manufacturing and recycled polyester and nylon. Girlfriend sources post-consumer water bottles from Taiwan. Once the bottles are processed, the brand’s leggings are bras are made from Polyethylene Terephthalate (also known as PET). If you’re interested in learning more about the process, you can learn more here: https://www.girlfriend.com/pages/about

Outdoor Voices

Outdoor Voices
The activewear brand is passionate about finding ways to manufacture its materials and styles more sustainably. Similar to Girlfriend Collective, Outdoor Voices lightweight Rec Poly fabrics are crafted from post-consumer water bottles that are melted down and turned into fibers. For its merino products, OV partners with Global Merino, the leaders in sourcing sustainably raised wool and bluesign certified. In addition to creating sustainable gear, the company also offers reusable shopping totes in-store and incentivizes its employees to use public transportation and bike shares.

Topics: Retail Tech News, Retail Industry Research, Omnichannel Retail

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