Lauren Hand

Lauren Hand
Lauren Hand is the Marketing Director for GPShopper.
Find me on:

Recent Posts

GPShopper study finds Americans want to buy online and pick-up in-store this holiday

Posted by Lauren Hand on Nov 28, 2018 12:00:00 PM

GPShopper, the leading mobile commerce and engagement platform for retailers that want to create custom app experiences for customers, released new research into consumers’ holiday shopping preferences and found that Americans that shop for gifts during the holidays prioritize convenience. Sixty-two percent said they would not wait in an hour-long line to purchase a gift and a majority (67 percent) of those interested in using tech in-store are interested in buying online and picking-up in-store to ease their experience this year.

Read More

Topics: Retail Industry Research, Omnichannel Retail

GPShopper study finds Americans still prefer shopping in-store

Posted by Lauren Hand on Oct 24, 2018 8:00:00 AM

In contrast to the many media reports claiming in-store shopping is dead, GPShopper's recent research uncovered that, in fact, it's still the preferred shopping method for a majority of Americans. As for shoppable social ads and subscription boxes? They didn't fare so well.

Other key takeaways from the 1,100+ consumers surveyed:

  • 58% prefer to shop for clothing at long-standing physical stores over newer retailers.

  • Only 7% became a repeat customer of a product they received in a subscription box.
Read More

Topics: Retail Industry Research, Omnichannel Retail

Consumers Not Ready for Facial Recognition; Curious About 'Scan & Go'

Posted by Lauren Hand on May 31, 2018 1:00:00 PM

At NRF's 2018 Big Show, technology like facial recognition and ‘Scan & Go’ shopping capabilities were at the forefront of the retail conversation. But consumer perception of this tech is mixed. Nearly half (49%) of shoppers do not think facial recognition will improve their shopping experience, but, conversely, nearly half (48%) of shoppers agree that ‘Scan & Go’ will make shopping easier.

GPShopper's latest consumer research uncovered not only consumer receptiveness of retail personalization trends, but also how they want these tactics employed during their shopping experiences.

Although consumers are increasingly becoming aware of the technology integrated into their shopping experiences, they are not embracing all of it. When discussing facial recognition, 45 percent of shoppers said they would be concerned about their privacy should it be used. Consumers are more positive toward ‘Scan & Go’ technology – nearly half (44%) would rather use ‘Scan & Go’ than wait in a check-out line. 

Read More

Topics: Mobile Payments, Retail Industry Research, Omnichannel Retail, Mobile Retail Apps

A Guide to Acquiring Retail App Users 

Posted by Lauren Hand on Apr 5, 2018 10:00:00 AM

Whether you're launching a new app or trying to grow your user base, highlighting your app’s best features is crucial in convincing customers to download it.

Communicating the launch of your app to your current email database is a good first step in leveraging your loyal consumers across channels. You can also leverage social channels, in-store signage and associates, and your mobile web presence to best market your app.

Read More

Topics: Mobile Retail Apps, Omnichannel Retail, In-Store Experience

Glossy: Barneys taps into the wellness trend

Posted by Lauren Hand on Mar 1, 2018 9:14:00 AM
Excerpt from Glossy article
Written by Jessica Schiffer

Like everyone else hoping to maintain relevance with today’s consumers, Barneys New York has caught the wellness bug. This week, it introduced its new Conscious Beauty category in stores and online, comprised of “clean beauty” products and ingestible beauty supplements.

“The wellness trend has evolved and grown, and everybody’s talking about it,” said Jennifer Miles, Barneys’ vice president of cosmetics.

Indeed, the market is expected to be worth $13 billion by 2023, according to a recent report from Research and Markets.

“Customers are so savvy about ingredients, and very aware of what they’re putting in and on their bodies, so we really wanted to tap into that,” she said.

At this point, Barneys is playing catch-up to department store competitors. The news is reminiscent of similar endeavors launched last year by retailers like Neiman Marcus, with its Wellness Shop, and Goop’s pop-in shop at Nordstrom.

That doesn’t really matter, said Maya Mikhailov, the co-founder and CMO of retail app developer GPShopper.

“Late or not, they’re recognizing that wellness is the new luxury,” she said. “Gucci- and Prada-heeled consumers are snapping up health and wellness experiences with the same enthusiasm as this season’s latest fashions, so it’s no surprise that Barneys is getting more aggressive with this strategy.”

Read More

Topics: Retail Tech News, Omnichannel Retail

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
Learn more.  

Twitter Bird GPShopper
LinkedIn Logo
 GPShopper
Facebook-logo
 GPShopper
 GPShopper

Subscribe to Email Updates

Recent Posts