A Guide to Acquiring Retail App Users 

Posted by Lauren Hand on Apr 5, 2018 10:00:00 AM
Lauren Hand

Whether you're launching a new app or trying to grow your user base, highlighting your app’s best features is crucial in convincing customers to download it.Bloomingdales-App

Communicating the launch of your app to your current email database is a good first step in leveraging your loyal consumers across channels. You can also leverage social channels, in-store signage and associates, and your mobile web presence to best market your app.

Download GPShopper's guide to see examples of best practices as implemented by Bloomingdale's, NYX Cosmetics, Nike, Alex & Ani, Torrid, Steve Madden and Forever 21, including:

In-Store Promotion

Use in-store signage, handouts and POS promotions to market your mobile app to existing brand fans. Also consider having your store associates mention the app at checkout.

App Exclusive Offers 

Incentivize customers to download your app with $5 reward promotions or 10% off their first in-app order. 

Social and Mobile Web

Run paid Twitter and Facebook Install ads to drive interest. Leverage your existing mobile website with Smart Banners to convert users, using simple device detection for deep linking straight to the app stores.

Download Guide 

Topics: eCommerce, In-Store Mobile, Mobile Apps, Apparel Retail, Beauty Retail, Lifestyle Retail, Best Practices, Push Notifications