Consumers Not Ready for Facial Recognition; Curious About 'Scan & Go'

Posted by Lauren Hand on May 31, 2018 1:00:00 PM

At NRF's 2018 Big Show, technology like facial recognition and ‘Scan & Go’ shopping capabilities were at the forefront of the retail conversation. But consumer perception of this tech is mixed. Nearly half (49%) of shoppers do not think facial recognition will improve their shopping experience, but, conversely, nearly half (48%) of shoppers agree that ‘Scan & Go’ will make shopping easier.

GPShopper's latest consumer research uncovered not only consumer receptiveness of retail personalization trends, but also how they want these tactics employed during their shopping experiences.

Although consumers are increasingly becoming aware of the technology integrated into their shopping experiences, they are not embracing all of it. When discussing facial recognition, 45 percent of shoppers said they would be concerned about their privacy should it be used. Consumers are more positive toward ‘Scan & Go’ technology – nearly half (44%) would rather use ‘Scan & Go’ than wait in a check-out line. 

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Topics: Market Research, Mobile Payments, Case Studies, Best Practices, Grocery Retail, Apparel Retail, Beauty Retail, Lifestyle Retail, eCommerce

Extend Mobile Commerce - Meet With Us at Salesforce Connections

Posted by Elizabeth Hoffman on May 30, 2018 10:35:00 AM

When it comes to shopping, customers are reaching for their mobile devices first. Apps convert at 3.7x the rate of mobile web and 46 percent of app users say a brand's app inspires them to visit the store more often - so retailers need a mobile app strategy.

As a solid Salesforce partner, we're able to extend the benefits of your ecommerce site to mobile users. GPShopper is the first and only mobile app platform to launch a direct certified integration into their Open Commerce API (OCAPI) and Mobile First Reference Architecture (MFRA) so you can launch a mobile app right away, enabling: 

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Topics: Mobile Apps, Loyalty, In-Store Mobile, Salesforce Commerce Cloud

Crate and Barrel Case Study: Furnishing a Successful Mobile App Strategy

Posted by Jocelyn Schoolsky on May 18, 2018 8:00:00 AM

In 2016, Crate and Barrel knew it wanted to enhance its omnichannel experience by expanding its registry app into shopping. With average consumers spending three hours a day on their mobile devices and 51% of purchases being made in-app, the retailer knew it had a real opportunity to expand the breadth of how the app could support more customers. 

While every digital channel is important, app shoppers typically makeup the top 10% of a retailer's customer base but account for 50% of overall revenue. 

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Topics: Mobile Apps, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Case Studies, Lifestyle Retail

How Retailers Are Engaging the Experience Driven Consumer

Posted by Jocelyn Schoolsky on May 9, 2018 10:52:16 PM

As I sit down to write this post, Coachella has just come to a close. It’s safe to say that one weekend at Coachella can easily set you back $2-$3k, maybe even more. Yet rising ticket prices and area lodging averaging ~140% higher than any other peak time haven’t curbed attendance at all. In fact, Goldenvoice, the group that operates Coachella, added forty acres to this year’s festival site, allowing attendance to skyrocket from 99,000 to 125,000.

The bottom line is that experience and event spending habits that were once reserved for the wealthy have become commonplace amongst Millennials and Gen Zer’s alike. Plus, with continuing consolidation in retail, it’s not a big stretch to infer that discretionary income once used for aspirational tangible goods has shifted to aspirational experiences.

Some savvy retailers have found new success by aligning with these spending habits and joining forces with large-scale events and festivals, keeping them at the forefront of retail innovation.

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

A Guide to Retaining Retail App Users

Posted by Jocelyn Schoolsky on May 1, 2018 10:47:10 AM

Post download, one of the biggest challenges retailers face is keeping their app users engaged and retained. 

Download GPShopper's guide to see examples of best practices for app engagement as implemented by Saks Fifth Avenue, ASOS, Macy's, Miss Selfridge, Tradesy, H&M, Sephora, Bloomingdale's, Rent the Runway, Home Depot, Shopbop and many more, including:

Drive Retention Through Early Access

By offering your customers early access to special products or app-only content, it gives them a reason to come back and purchase directly through the app.

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail