GPShopper study finds Americans still prefer shopping in-store

Posted by Lauren Hand on Oct 24, 2018 8:00:00 AM

In contrast to the many media reports claiming in-store shopping is dead, GPShopper's recent research uncovered that, in fact, it's still the preferred shopping method for a majority of Americans. As for shoppable social ads and subscription boxes? They didn't fare so well.

Other key takeaways from the 1,100+ consumers surveyed:

  • 58% prefer to shop for clothing at long-standing physical stores over newer retailers.

  • Only 7% became a repeat customer of a product they received in a subscription box.
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Topics: Retail Industry Research, Omnichannel Retail

The Modern CMO Dilemma: Finding Authenticity in Voice and Data

Posted by Maya Mikhailov on Oct 19, 2018 10:15:00 AM

The basis of being a successful marketer is the ability to connect to your customers. With the influx of technology we can now reach more customers today than ever before. We can segment our messaging with practically a 1-to-1 conversation, yet the simple connection we seek becomes harder to obtain. For a CMO at the helm marketing organization it’s easy to lose sight of your brand’s unique voice, especially when you are keeping up with the latest industry trends, mountains of data, and rigorous marketing processes.

The mark of a game-changing CMO is being able to talk to your customers and know what you are saying is real. It’s “real” when the conversation is authentic, and the data proves your point. Basically, the right side of side of your brain must talk using your true voice, while the left side of your brain has to look at the data to see if you are really connecting.

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8 Best Practices for Push Notifications

Posted by Jocelyn Schoolsky on Oct 9, 2018 8:00:00 AM

If done right, push notifications can drive app engagement, revenue and retention in a huge way.

But far too often, brands and retailers become blast happy – over sending generic messages and irritating the consumer. In turn, app users are 60% more likely to turn off notifications altogether.

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Topics: Omnichannel Retail, Retail Industry Research

Shop.org 2018 Recap: In-store Technologies and Community

Posted by Jocelyn Schoolsky on Sep 20, 2018 9:00:00 AM

After three fun filled days in Vegas, it’s time to go home. And while I’ve attended Shop.org five different times, I still left with new connections and a plethora of knowledge. This year, the topics I found most interesting were surrounding in-store technologies and community.

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Topics: Omnichannel Retail, Retail Industry Research, Mobile Payments

Keeping Up with the Holiday Consumer

Posted by Jocelyn Schoolsky on Sep 13, 2018 8:30:00 AM

Half of all shoppers have had problems with retailers during the holidays - primarily with shipping and inventory management. Our latest consumer survey uncovered this and more of their pet peeves, as well as what they want most from retailers during this busy shopping season.

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Topics: Omnichannel Retail, Retail Industry Research, Mobile Payments

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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