In contrast to the many media reports claiming in-store shopping is dead, GPShopper's recent research uncovered that, in fact, it's still the preferred shopping method for a majority of Americans. As for shoppable social ads and subscription boxes? They didn't fare so well.
Other key takeaways from the 1,100+ consumers surveyed:
- 58% prefer to shop for clothing at long-standing physical stores over newer retailers.
- Only 7% became a repeat customer of a product they received in a subscription box.