WWD: Consumers Begin Holiday Shopping In-Store Due to Online Frustrations

Posted by GPShopper Press Coverage on Nov 17, 2017 9:00:00 AM

Article in WWD
Written by Elizabeth Doupnik

Consumers are readying for Black Friday shopping weekend despite a throttling level of stress and frustration. In lieu of the coming event, GPShopper has released its report, “Reality of Holiday Retail: Keeping Up With the Consumer,” which reviewed shopper preferences and examines emerging purchasing behavior.

To collect its research, GPShopper commissioned YouGov PLC to survey 1,092 U.S. adults. Since conducting its online investigation, the results were weighted to represent all U.S. adults.

“Holiday shopping is without a doubt the most critical time of year for retailers,” said Maya Mikhailov, cofounder and chief marketing officer of GPShopper. “We found in previous research that no technology was above the consumer’s need for time and convenience, something we expect to be even more salient during the holidayshopping season. We dug deeper into exactly what consumers felt were the biggest pain points they experience both in-store and online.”

Forget retail therapy — participants confessed that the holidays induce heaps of stress. “Thirty-six percent of shoppers intend to start holiday shopping the week of Nov. 24,” the report said. “While 81 percent of consumers feel stress during the holiday shopping season, 45 percent mark Black Friday week as the most stressful time to shop for gifts.” This necessitates that omnichannel experiences deliver frictionless product research, discovery and purchases to avoid consumer burnout and dismissal.

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Topics: Press, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail

Fast Company: Black Friday is Dying

Posted by GPShopper Press Coverage on Nov 16, 2017 9:00:00 AM

Article in Fast Company

For years, Black Friday signaled the beginning of Christmas shopping. The day after Thanksgiving was a frantic day of driving to the store at the crack of dawn to fight off other shoppers for great deals. For people who truly hated the ritual, I have some good news for you: Black Friday is going away.

That’s according to data from GPShopper, which tracks consumer behavior. It turns out, customers are really not into Black Friday. A full 81% of us feel stress around the holiday season, and 45% of us believe Black Friday to be the most stressful time of the year.

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Topics: Press, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail

Consumers Will Tell Retailers How to Improve their Holiday Shopping Experience this Year

Posted by Lauren Hand on Nov 15, 2017 10:01:08 AM

Holiday shopping is stressful. So much so, that shoppers are avoiding the season by getting their shopping done early. We released our “Reality of Holiday Retail: Keeping Up With the Consumer” report today, which found nearly one in three U.S. holiday shoppers (32%) would begin their shopping in October to avoid Holiday Crush during the season.

The study (conducted online with third party research firm YouGov) looks at how consumers are approaching holiday shopping this year and what retailers can do to best serve their customers. However, in order for retailers to meet the needs of their customers, they must understand their pain points and how to fix them.

FIXING THE BIGGEST PAIN POINTS

Nearly half (48%) of shoppers have had problems with retailers during the holiday season. Those problems start with shipping and inventory management. One in three (33%) of these shoppers reported paying extra for shipping on a gift that did not arrive on time, which is likely why more than one in four (28%) consumers are still start their holiday shopping in-store. Thirty-five percent of shoppers noted their gifts arrived late, despite having ordered by the last “ship by” date, while 22 percent missed the last “ship by” date and couldn’t get their gift in time.

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail

Over One Third of Consumers Typically Feel Nothing When Shopping In-Store

Posted by GPShopper on Jun 21, 2017 9:25:50 AM

New GPShopper report uncovers consumers reaction to today’s shopping experience

GPShopper, the leading mobile commerce and engagement platform for retailers that want to create custom app experiences for customers, released its “Reality of Retail: Consumer Connection” report that found more than one third of consumers typically feel nothing when asked what their initial reaction was when shopping in-store. 

The study, conducted online with third party research firm YouGov, looks at not only how consumers who own a smartphone feel about the current in-store experience, but what innovations they want retailers to incorporate– whether digital or physical. 

Download the Full Report

GPShopper’s consumer emotion matrix measures how American shoppers typically feel when shopping in-store.

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Topics: Infographics, Mobile Marketing, Press, Mobile Apps, Loyalty, Location-Based Marketing, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Grocery Retail, Apparel Retail, Beauty Retail, Lifestyle Retail

Picture Perfect: AR Tips for Beauty Brands

Posted by Jocelyn Schoolsky on Mar 9, 2017 3:12:02 PM

Technology has undoubtedly changed the way we shop for cosmetics. Major beauty brands are increasingly looking for new and innovative ways to connect with their consumers – one method being augmented reality (AR). 

With top retailers now capturing up to 50% of their sales on mobile, innovative mobile solutions with AR are becoming more and more prevalent. According to GPShopper’s “Reality of Retail Tech” report, 58 percent of consumers who would like to use AR while shopping want to use it to see how certain items might look in a different color before buying. Though there are numerous augmented reality beauty apps in the market, apps like L’Oreal Makeup Genius, Sephora Virtual Artist Product Try-on, ModiFace, Honest Beauty, Urban Decay Vice, COVERGIRL BeautyU, YouCam Makeup: Selfie Makeover and OPI Nail Studio have been hugely successful.

Testing is vital to today’s buyer. Potential customers want to interact with a company’s products through their smartphone, even before visiting a store. The Consumer Technology Association reported that more than half of shoppers who use mobile devices, indicate they prefer to research on their devices rather than talk to store employees.

The following is a list of must haves for any successful augmented reality beauty app:

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Beauty Retail

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